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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.

Media 52
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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

This data covers product attributes, media, pricing, availability, promotions, and consumer sentiment, and will be used by IPG to help inform clients’ product development, marketing strategies, and retail media operations. Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser.

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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

Pharmaceutical marketers today have their work cut out for them. Amidst all this technological transformation, however, a key marketing tenet remains true: To market effectively, you must know your consumers. It’s important to focus on information using high-impact placements that can help establish trust with the brand.

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ZVerse Launches Early Access of its 3D Collaboration Platform Revaly

Martech Series

Nephron Pharmaceuticals Corporation selects Revaly as their design collaboration tool. Revaly offers an approachable user experience for hi-fidelity design conversations that result in happier teams and more productive organizations.” Nephron Pharmaceuticals Corp., Chief Manufacturing Officer at Nephron Pharmaceuticals.

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Beyond that, it’s important for health and pharma marketers to maintain a mixed-funnel approach in their campaigns.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies.