Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! What do mobile gamers look like?

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. iOS still dominates ad spend market share — here’s why.

Advertising 118

Advertising Conversion Audience Mobile Ads 118

InMobi

SEPTEMBER 14, 2021

Hootsuite reported that an average Southeast Asian spends up to 11 hours on the internet every day in 2021 , considerably more than the global average (about 7 hours) and primarily through mobile devices. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Crafting a pre-Super Bowl strategy with UA campaigns like display and banner ads can set up an app for success well before the big game.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. Why is Mobile Attribution Important? How Mobile Attribution Works?

Conversion 52

Conversion Ad Click ROI Impressions 52

Monetize More

MAY 17, 2022

They are becoming the marketing form of choice for many app developers as they can offer a ‘trial’ of an app before ever being downloaded. While of course, playable ads are directly a paid form of marketing, as they cost money to be displayed on websites and video ad networks. Here are a few playable ads examples.

Banner 52

Banner Mobile Ads Conversion Affiliates 52

Martech Series

AUGUST 5, 2022

While mobile phone users in the U.S. Three-fourths of consumers want to talk on the phone when they have a complicated question or expect a long conversation. As a marketer, there’s an inherent responsibility to protect and grow brand reputation. For marketers, phone numbers are a primary identifier of an individual customer.

Communications 82

Communications Conversion Conversion Rate Finance 82

AdvertiseMint

OCTOBER 24, 2023

In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike. The device ID serves as an invaluable asset in the world of mobile measurement, enabling marketers and app developers to track user behavior, enhance user experience, and refine their marketing efforts.

Mobile Ads 52

Mobile Ads Conversion Rate Conversion Advertising 52

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Digital Turbine

MAY 23, 2022

In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market. Learn all about these stories in this week’s Mobile Monday!

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. Audio Audio ads leverage sound to convey marketing messages.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Ad Colony

MAY 23, 2022

In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market. Learn all about these stories in this week’s Mobile Monday!

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 121

Cookies GDPR Mobile Ads Ad Tech 121

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

APRIL 19, 2018

Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. 1) It’s the biggest mobile app conference of the year Few events come close to MAU. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 26.

Mobile Ads 52

Mobile Ads Conversion Entertainment Retail 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. What is a mobile ad network? It is best to choose one that offers various ad formats.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

AdvertiseMint

JANUARY 8, 2024

This engagement-friendly environment creates opportunities for businesses to spark conversations, gather feedback, and build relationships with their audiences through likes, comments, and shares. Mobile dominance. With most users accessing Facebook on mobile devices, the platform has seamlessly adapted to the mobile-first era.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

InMobi

MAY 8, 2019

If you think about it, multiple devices were assisted in the final conversion. What often happens is that someone may first see mobile ads (possible even through various mobile apps or even on different mobile devices) but then later take additional steps on their conversion path on a tablet before finally completing a conversion on a laptop.

Retargeting 52

Retargeting Conversion Mobile Ads ROI 52

Digital Turbine

AUGUST 5, 2022

The well-executed ad journey delivered a fantastic user experience, and thanks to the outstanding campaign execution with the gamified mobile ad unit, Hasbro’s Nerf was able to achieve incredible results. Join the Conversation. Our Creative Showcase examines what makes top-performing mobile ad creative successful.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

AdvertiseMint

OCTOBER 24, 2023

Enhanced User Experience : Ads tailored for in-app integration offer a seamless user experience, with some formats even adding value through rewards or interactive elements. Better Conversion Rates : Tailored to user preferences, in-app ads often result in more effective advertising campaigns and higher conversion rates.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% What does the app developer and ad monetization landscape in APAC look like? Monetization in mature and emerging markets varies significantly.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What is an Affiliate Network or a No-SDK Ad Network? Preventing Mobile Ad Fraud. Mobile Ad fraud keeps increasing in scale and sophistication.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. Are events part of your marketing mix?

Marketing 52

Marketing Retargeting Banner Audience 52

Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. To help you plan your strategy, we bring to you inspiration from leading brands that leveraged mobile for driving high impact with their marketing efforts. The Results Reached 2.2

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Agility Ads

MAY 26, 2022

Mobile response rate is 2.72 Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals. What Is Mobile Advertising? Mobile advertising is any form of advertising specifically designed to appear on a mobile device.

CPC 40

CPC CPL Click Through Rate Advertising 40

Lemonads

NOVEMBER 17, 2020

While digital marketing is relatively new, fraudsters and other unethical parties have focused on finding ways to swindle businesses and marketers out of their advertising dollars with deceitful tactics. Fraudulent interactions are almost as old as internet marketing, but this issue has gone largely undetected until the last few years.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. Conclusion.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Which is a lot of the conversations that we’re having with clients. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Who do you see as your competitive set? Antoinette Siu.

Media 65

Media Mobile Ads Brand Lift Agency 65

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Which is a lot of the conversations that we’re having with clients. While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Who do you see as your competitive set? Antoinette Siu.

Media 64

Media Mobile Ads Brand Lift Agency 64

Digital Turbine

JULY 13, 2022

SingleTap monetization will significantly increase conversion rates AND provide earned revenue for telcos with every app install. We give app developers and performance marketers access to a multi-channel UA engine with a footprint larger than any ad network outside of Google. And that’s just the beginning. Bolder For Everyone.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98