Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

GDPR 106

GDPR MarTech Marketing Conversion 106

Ad Monsters

JANUARY 24, 2024

This approach will propel marketing strategies that resonate, ensuring that product offerings, promotions, and interactions are not just relevant, but compellingly engaging. In response to the growing opportunity, IAB has launched a DOOH and In-Store Retail Media Working Group.

Retail 87

Retail Media Cookies Conversion 87

Lemonads

SEPTEMBER 18, 2021

There is no denying the fact that the marketing industry is slowly transitioning into a mostly digital state. This form of promotion is as old as the practice of marketing, but it remains a solid alternative that has merged surprisingly well with newer methods. What Are the Advantages of Digital OOH Marketing?

Media 52

Media Affiliates Real Estate Audience 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). How big is the programmatic advertising market? of the digital display ad market, according to eMarketer.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Apart from personalizing the ads themselves, marketers can benefit from the targeting capabilities of programmatic platforms.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey. And don’t overlook the power of creative!

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Basis

JUNE 8, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Show off your marketing chops with our question of the week. This week’s hot topic: CTA conversions. True False Get the answer, plus a deep dive into 15 best practices to increase CTA conversions, right here.

Conversion 52

Conversion Cookies Advertising Audience 52

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Ad Monsters

APRIL 9, 2024

After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. SS: How long does it take to go live with an OOH or DOOH campaign? BR: There’s a misconception that there is a long wait time. Millennial moms?

Pop-Up 79

Pop-Up Retail Audience Brand Awareness 79

Digiday

MARCH 24, 2023

As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. With a multichannel approach to CTV, marketers have to be able to unify the way they track campaign performance,” said Rafa Bracero, director of marketing strategy at MNTN.

Advertising 64

Advertising Conversion Audience Banner 64

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87

VideoWeek

DECEMBER 15, 2023

Analysts estimate the move could increase the companies’ market valuation by around 40 percent. While we continue our constructive conversations with the Commission, we are opposing the call for divestment, as we don’t believe it is proportionate nor the right solution for our partners,” said Dan Taylor, VP Global Ads at Google.

Ad Tech 52

Ad Tech Media Agency Retail 52

Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. By eliminating the costs associated with third-party services and data administration, businesses can reinvest more in active marketing initiatives. White Label Solutions.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 68

Viewability Healthcare A/B Testing Food 68

VideoWeek

OCTOBER 13, 2023

CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. The UK is the third market where the service is available globally, after releases in the US and Germany.

Retail 97

Retail Media Agency Ad Tech 97

Digiday

APRIL 4, 2023

First, Spectrum Reach used traveler mapping software Neustar E1X to identify the markets with the highest concentration of Space Coast travelers. Neustar E1X further hyper-targeted travelers within the three feeder markets. Those households generated one-fifth of all Space Coast hotel revenue, searches and bookings.

Media 68

Media Agency Machine Learning Audience 68

Basis

NOVEMBER 7, 2023

With most campaigns either already underway or soon to begin, political marketers are eagerly diving into awareness, fundraising, and list building. Snapchat is another platform that accepts political advertising, which can be particularly useful for candidates and cause-based marketers looking to reach millennial and Gen Z voters.

Advertising 68

Advertising Education Audience Cookies 68

VideoWeek

MAY 27, 2022

Firework has 900 clients, according to the company, including grocery chains Albertsons and The Fresh Market. In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. As a result, video now exceeds half of total display spend in three markets, namely Italy, Ukraine and the UK.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Digiday

APRIL 4, 2023

First, Spectrum Reach used traveler mapping software Neustar E1X to identify the markets with the highest concentration of Space Coast travelers. Neustar E1X further hyper-targeted travelers within the three feeder markets. Those households generated one-fifth of all Space Coast hotel revenue, searches and bookings.

Media 36

Media Agency Machine Learning Audience 36

Kevel

MARCH 28, 2022

Total cost (ad spend) divided by actions/conversions/leads. Here, advertisers pay only for a conversion event, such as a purchase or app download. This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). On top of that, are your advertisers sophisticated marketers?

CPC 52

CPC CPM CPA Impressions 52

Basis

MAY 29, 2023

From shifting consumer habits to rapidly evolving technologies, there’s a lot for travel marketing teams to juggle. Below, we outline six marketing challenges in the travel industry today as well as the strategies teams can use to address them. Let’s dive in. Which leads us to our next challenge… 3.

Marketing 68

Marketing Retargeting Audience Machine Learning 68

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. 1) Single Grain.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. These ads help you get in front of your target market before they start searching for your solution. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98

OpenX

FEBRUARY 1, 2022

The conversation covered everything from advice for brands looking to do more with 1P data, to misconceptions around the deprecation of cookies. . Gillian is a business and marketing professional with 20+ years experience in strategic planning, business management, product management and people development. Gillian MacPherson.

Cookies 52

Cookies ROI Healthcare Finance 52

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

APRIL 21, 2023

Top Stories BuzzFeed News Closes Down in Tough Ad Market BuzzFeed News is shutting down after 12 years of operation, BuzzFeed CEO Jonah Peretti announced this week, as current macroeconomic conditions and a difficult ad market have made it commercially unsustainable. Samba TV, Admo.tv Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

Clearcode

MARCH 1, 2023

Since then, we’ve seen the rise of various other digital advertising channels, such as digital out of home (DOOH), in-app mobile advertising, digital audio and connected TV (CTV). Meta underwent a rebranding (from Facebook to Meta) and it definitely was the big switch on the market. What Is the Metaverse? Or Is It Something More?

Advertising 59

Advertising Communications Audience Ad Server 59