Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

JANUARY 10, 2025

Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November. It was impressive. .” The new skills available include: Order management. Guided shopping. Why we care.

Retail 127

Retail Shipping Conversion Impressions 127

Adweek

JUNE 6, 2025

Using Data to track conversion in creator marketing Logan, who specializes in retail media, sees creator marketing as a “perfect fit” for retail. That’s why Inmar Intelligence helps them go beyond clicks and impressions and analyze transactional data, which, according to Logan, is the “holy grail of data.”

Retail 204

Retail Entertainment Audience Media 204

Martech

DECEMBER 3, 2024

Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. Digital video impressions are counted per individual user.

Media 126

Media Impressions Audience Conversion 126

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. This can drive immediate engagement and conversions. A higher conversion rate indicates that our welcome email effectively drives action.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Digiday

MARCH 5, 2025

While brands see creators as a safe bet to boost awareness or drive conversions, theyre missing something. For example, when teams set an objective for their campaign, they often take a familiar route: If the goal is awareness, they focus on reach and impressions; if its conversions, they turn to UTMs and sales data.

Conversion 50

Conversion Impressions Audience Media 50

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Martech

SEPTEMBER 3, 2024

“Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” ” Quantcast’s approach is to look at conversions and build models based on what kinds of customers convert. If we’re not confident about a conversion, we’ll disregard it.”

Cookies 116

Cookies Conversion Education Impressions 116

Adweek

MAY 1, 2023

Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase.

Impressions 246

Impressions Conversion Advertising 246

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

Martech

OCTOBER 11, 2024

In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023. A $100K+ deal requires 1,893 impressions until a website visit and thousands of more touchpoints to win the deal. That’s not a bad thing.

Marketing 120

Marketing Impressions Education MarTech 120

Martech

JANUARY 14, 2025

Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Abandoning vanity metrics No more hiding behind impression counts or engagement scores. Here’s how to start.

Marketing 126

Marketing Conversion MarTech Brand Awareness 126

Ad Rants

MARCH 25, 2024

These pages offer a streamlined user experience, directing users toward the intended action and increasing your conversion rates. Designing for Conversion Landing pages should be easy to navigate and have a clear, logical design that makes it easy for visitors to grasp the offer.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. And creates unforgettable experiences that leave a lasting impression.”

ROI 121

ROI Finance Brand Awareness Conversion 121

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Conversely, if you’re sending one per day, make sure your content is super relevant each time. If you find a particular touch in a flow is not performing well, look at recent campaigns with high conversion rates.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Analysis of feedback and comments capturing trends and overall impressions of the experience. Sentiment analysis of conversations with PIA. Number of client engagements with PIA.

Marketing 130

Marketing ROI MarTech Conversion 130

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Each phase of the funnel feeds the remaining stages.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Every second of friction costs conversions. Reduce form fields.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications. Monitor KPIs like open rates, click-through rates and conversion rates to gauge campaign effectiveness.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Using voice assistants for consumer profiling can also raise legitimate concerns about data privacy.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

SEO 112

SEO Education Conversion Rich Media 112

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Cost Per Mille (CPM) Cost Per Mille (CPM) represents the cost of serving 1,000 ad impressions on a CTV platform.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

AUGUST 8, 2024

I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.” But that might not be the right conversation. Accountability is really what holds progress back. We do have advanced data analytics teams working tirelessly to sort of weather these anomalies.”

Retail 126

Retail Media Advertising Agency 126

Martech

OCTOBER 18, 2024

Ads, posts, conversations, messages, etc. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views. Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. Here are the tools the site provides.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Digiday

MARCH 17, 2025

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress.

Agency 84

Agency Media Impressions Conversion 84

Digiday

JULY 30, 2024

Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X’s own figures. billion impressions, 1.1 This year’s Olympic Games are set to amplify that impact even more. billion video views, and 19.2 million posts, per X.

Conversion 97

Conversion Impressions Advertising Media 97

Martech

AUGUST 21, 2024

By providing detailed insights into participant activity, marketers can optimize content, identify high-potential leads and tailor future webinars to specific audience segments, ultimately driving better engagement and conversions. Dig deeper: The content supply chain is ‘a mess’: Can Adobe help fix it?

Audience 111

Audience Impressions Marketing Conversion 111

Martech

JANUARY 10, 2025

Not one of them stems from any actions I took or conversations I had with the brands that sent them. It looks like a “fake reply,” even though it doesn’t use the “Re:” in the subject line, because the email content purports to be a private conversation between a fashion influencer and a brand representative.

Shipping 133

Shipping Fashion Conversion Retail 133

Martech

OCTOBER 1, 2024

.” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing 117

Marketing Machine Learning Finance Communications 117

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 70

Impressions Audience ROI Conversion 70

Ad Monsters

MARCH 17, 2025

Without staying ahead of these conversations, they risk irrelevance. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Playwire

JUNE 19, 2025

Key Points Twitch Demands a Unique, Authentic Approach Success on Twitch means blending into conversations, not interrupting them—making authenticity and community alignment critical for effective influencer advertising. Why Twitch Influencers Work Twitch streamers have deep, real-time relationships with their audiences.

Advertising 52

Advertising ROI Impressions Conversion 52