article thumbnail

Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

25X increase in video views, a 7X increase in conversions, 9X increase in eCPMs Leading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations. Conversely, for more engaging apps with longer app sessions, video interstitials deliver higher eCPMs.

article thumbnail

Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How marketers are shaping CTV creative management and measurement in 2022

Digiday

In a recent Digiday virtual forum , MNTN discussed how marketing teams are reframing their CTV creative management, media buying and measurement tactics. The following sections highlight some of the key takeaways from that conversation. Breaking down production cycles.

article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

High conversions. Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads.

article thumbnail

The Power of CTV Advertising: Unlocking Targeted Reach and Engagement

Smart-Hub

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

article thumbnail

How Will AI Shape the Future of Digital Advertising?

Basis

And digital advertising platforms leverage AI to facilitate custom campaign optimizations, facilitate time savings, reduces ad spend waste to optimize media, increase conversions with best device type, placement, price, and inform decision-making with real-time data and insights. Now, how will AI shape the future of the industry?

article thumbnail

Mobile Insights with InMobi: Robyn Meyers on Video Streaming during COVID-19

InMobi

For our second interview, I sat down with Robyn Meyers, InMobi North America’s Vice President of West Coast Brand Partnerships, to discuss the current state of entertainment and streaming during the COVID-19 pandemic. Tune in today to hear the full conversation ! People are using entertainment apps. MATT: Fantastic.