Digiday

SEPTEMBER 20, 2022

Here is Digiday’s primer on what will fuel conversations at this year’s event this week. The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow.

Cookies 68

Cookies Ad Tech Conversion Retail 68

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 110

Cookies Advertising Finance Machine Learning 110

Ad Monsters

JUNE 11, 2024

Button for Publishers is an AI-powered tool that enhances revenue from commerce partnerships by identifying the optimal purchase paths for traffic directed to retailers. This benefits users, retailers, and publishers. MJ: The deep linking capabilities we offer are indispensable for both retailers and publishers.

Machine Learning 69

Machine Learning Retail Conversion Rate Affiliates 69

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 62

Retail Media Retargeting Ad Inventory 62

Martech

APRIL 19, 2024

What are the top loyalty trends in industries such as retail, fuel, travel, and others? How will the end of the third-party cookies affect loyalty solutions? Sign up for HERE to join the conversation on May 7 th , 2024, at 4:00 PM (CEST). How do you make sure your loyalty program keeps up with the growing sustainability needs?

Cookies 88

Cookies Retail Conversion MarTech 88

Martech

DECEMBER 29, 2021

“[This] will be the driving force for brands to better control the conversation – and have more meaningful interactions outright,” said Traba. This will mean using automated systems like smart, proactive AI-driven conversational chatbots to guide users through searches and early troubleshooting.”. will be well-positioned.

Cookies 125

Cookies Retail Communications Conversion 125

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. Will the Cookie Crumble in 2024? Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. Where does that leave us?

Cookies 64

Cookies Machine Learning ROI Conversion 64

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. And so is consent.

Marketing 108

Marketing Cookies Brand Awareness Ad Tech 108

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024.

Marketing 92

Marketing Cookies Banner Conversion 92

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 105

Cookies Advertising GDPR MarTech 105

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions.”.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

Advertising 76

Advertising Cookies Non-Profit CPA 76

OpenX

FEBRUARY 13, 2024

They covered industry topics from how IP segmenting works to the biggest misconceptions about cookie deprecation. What’s the biggest misconception around the deprecation of the third-party cookie? I think the biggest misconception is that cookies were one-to-one, super-precise trackers of consumer behavior.

Cookies 52

Cookies Audience Retail Conversion 52

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Digiday

NOVEMBER 18, 2022

Retail media has graduated from the latest buzzword to one of the most significant industry trends. digital retail media ad spending is projected to grow to $61 billion by 2024, making up nearly 20% of all digital spending. How retail media and commerce media intersect on the open web. The sector is growing — and fast.

Media 67

Media Retail Audience Cookies 67

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. Another option is tapping into retail media networks (RMNs) to take advantage of their proprietary data.

Advertising 52

Advertising Marketing Cookies Food 52

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Given these encouraging figures from 2022, we anticipate that this year’s Black Friday and Cyber Monday will continue to be successful for retailers, with increased sales and heightened website traffic. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Digiday

FEBRUARY 14, 2023

A deal would give The Trade Desk real skin in the retail media game. Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester.

Ad Tech 80

Ad Tech Retail Cookies Media 80

Advendio

JANUARY 12, 2023

Traditionally, due to the digital transformation of the advertising sector, advertisers relied heavily on third-party cookies to target new possible customers and identify revenue streams. As a result, in order to access this data, brands, retailers, and publishers all need to establish relationships with their customers.

Advertising 77

Advertising Retail Cookies Video Ads 77

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. Let’s delve into the event’s highlights and the most engaging topics of conversation.

Retail 64

Retail Ad Exchange Cookies Fashion 64

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Get the Report What role has retail media played in Boots’s response to the pandemic? Retail media has always been a big part of Boots’s heritage.

ROI 52

ROI Media Retail Cookies 52

Digiday

NOVEMBER 16, 2022

Decentralized platforms, death of the cookie and predictive analytics are just a few of the major trends to dominate 2023 — and the social channels that are powered by them. Related to decentralization, the metaverse will continue to drive conversations throughout 2023. More multi-sensory experiences are coming to social media.

Media 85

Media Cookies Fashion Retail 85

Martech

OCTOBER 19, 2022

What is a retail media network? What is a retail media network? Retail media networks are networks owned by a specific retailer where brands can buy programmatic advertising for inventory on their website, apps and other digital properties, including in-store. Retail profit margins tend to be slim — in the 3% to 4% range.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Ad Monsters

JANUARY 17, 2023

Given the push towards refinement in consumer targeting, data clean rooms, the Twitter implosion, the rise of retail media, and legislations set to remap leveraging data, the buying universe is quietly scrambling for alternatives with data integrity at the core. . Apple is also likely to accelerate the data graph conversation (i.e.,

Real Estate 52

Real Estate Ad Tech Conversion Retail 52

illumin

APRIL 24, 2024

All that data Two other big standouts should be of no surprise: cookieless and retail media. Too many discussions were very high-level, by the likes of Walmart, Instacart, and Target’s Roundel , leaving behind the smaller brands that will struggle when cookies are off the menu. Thanks for all the great conversations.

Cookies 59

Cookies Retail Conversion Marketing 59

Martech Series

DECEMBER 9, 2022

Whilst retailers may feel uncertain about the holiday season ahead, research indicates that online shopping is still king. Well, one thing’s for sure, no year is ever the same, and in changing times retailers must adapt their strategies to keep up. Marketing Technology News: Getting Ahead of the Cookie Curve Using AI Relevance Tools.

Retail 88

Retail Electronics Finance eCommerce 88

Martech Series

OCTOBER 3, 2022

In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Advertisers leveraging UID 2.0 Unified ID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

Advertising 68

Advertising Cookies CPM GDPR 68

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. . ” Who will benefit from the new partnership?

GDPR 52

GDPR Cookies Conversion Audience 52

InMobi

JANUARY 25, 2022

The goal of InMobi Commerce is to provide retailers and brands with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can more successfully work together and more.

Retail 52

Retail Media Manufacturing Food 52

Digiday

JANUARY 17, 2023

“January is really when we see our seasonality hit,” Sabeena Ladha, founder of Deux, a direct-to-consumer vegan and gluten free cookie brand, said about why the brand is taking to OOH advertising during the month of January. The brand is spending $2 million on media in the effort to stand out, according to founder Gail Becker.

Food 68

Food Marketing Conversion Retail 68

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87