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Even great demand gen can’t overcome a lack of brand marketing

Martech

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

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Facebook and the Future of Social Commerce

The Ad Tech Blog

Key metrics include engagement rates, conversion rates, and ROI. Case Study: Fashion Nova’s Mastery of Social Commerce Fashion Nova , a leading fashion brand, exemplifies the power of social commerce done right. How can brands measure the success of social commerce campaigns? Absolutely.

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Move Over, Brand Awareness: Performance is Stealing the (TV) Show

MNTN

And while this season comes around every year, it’s only recently that performance marketers have unlocked the key to year-long success on the TV screen. And now that advertisers have enjoyed performance results, from site visits to conversions, they aren’t turning back. Enter: performance marketing.

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3D Advertising – Top Trends and Benefits

Martech Series

Marketing and advertising help you achieve your business goals; more sales, and more revenues, which bring more profit to the table. Marketing and advertising keep evolving and year by year brands have to embrace new trends to compete with the break-neck competition, and brands that do not cope with new trends, face failures.

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5 ways to evolve agile for real business results

Martech

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Using tactics like limited-time offers or exclusive products, for instance, companies reported conversion rates nearing 30%, which was 10 times higher compared to conventional e-commerce, according to McKinsey Digital. Some markets are really taking off. The fashion brand then extended the livestream to Europe and North America.

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artlabs Raises $700K to Democratize 3D & AR Content Generation for eCommerce and Metaverse

Martech Series

Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! We want to be the first artificial intelligence-driven 3D content creation engine of the metaverse and we aim for a trillion-dollar market.”. — The company enables the AR display of 3D NFTs and virtual fashion projects. ur Yekta Ba?ak,