Martech Series

JANUARY 30, 2023

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp The vinAMP platform is a powerful tool that links consumer identity data, vehicle ownership data, behavioral and contextual data, and predictive analytics on over 190 million vehicle owners across the U.S. Auto Dealers appeared first on MarTech Series.

Conversion Rate 98

Conversion Rate Marketing Cookies MarTech 98

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. This massively increases customer acquisition, conversion rates, and revenue for businesses implementing ZineOne.

Machine Learning 96

Machine Learning Conversion Rate Marketing Conversion 96

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. The post AI in contextual advertising: Beyond the basics appeared first on MarTech.

Machine Learning 118

Machine Learning Advertising Cookies Conversion Rate 118

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies 116

First-Party Cookies Cookies Retargeting A/B Testing 116

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports.

Data Management Platform 105

Data Management Platform Impressions Conversion Rate eCommerce 105

Martech

MARCH 27, 2023

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Get MarTech! In your inbox.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Martech Series

JANUARY 26, 2023

In doing so, Bridged’s AI software boosts conversions rates by up to 10 fold, and creates up to 50 times more privacy-first data. The post Next Generation Content Tech Startup Bridged Seals Six Figure Investment appeared first on MarTech Series.

Conversion Rate 116

Conversion Rate Cookies MarTech Conversion 116

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Get MarTech!

Conversion Rate 125

Conversion Rate Cookies A/B Testing MarTech 125

Martech Series

OCTOBER 3, 2022

Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. “As As the first CTV partner to adopt Unified ID 2.0,

Advertising 95

Advertising CPA Conversion Rate Impressions 95

Martech Series

AUGUST 12, 2022

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. Furthermore, the platform offers testing capabilities on dynamic websites, and different experimentation dimensions such as geography, ad campaign, and cookies.

A/B Testing 111

A/B Testing Marketing Conversion Rate Conversion 111

Martech Series

OCTOBER 27, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. These innovations result in one of the fastest, most secure processes in the European market while also significantly increasing conversion rates. Milestone for identity verification based on AI algorithms.

Electronics 98

Electronics Conversion Rate MarTech Cookies 98

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. You can use this figure to work out an amount to spend on SEO.

SEO 121

SEO Conversion Rate ROI Conversion 121

Martech Series

SEPTEMBER 16, 2022

Now, though, as consumers have much higher expectations for personalization and ease of use than pre-pandemic — and as rules around third-party cookies and customer data are changing — it’s time for organizations to get proactive and keep iterating on their CX to get the most value possible from their analytics.

Machine Learning 124

Machine Learning A/B Testing Conversion Rate Conversion 124

Martech Series

AUGUST 2, 2022

In 2021, data privacy took center stage with the passage of the Data Protection Act of 2021, Google and Apple’s hallmark operating systems privacy changes, and Google’s announcement of their plans to phase-out the use of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Education 97

Education Communications Cookies Conversion Rate 97

Martech

MAY 12, 2022

“Identity and data are key to accurately measuring market performance,” said Gloria Ward, director of identity strategy at Acxiom, in a recent panel at The MarTech Conference (scroll down to see video of the full session). Take the 2022 MarTech Replacement Survey today! Let us know! Get the daily newsletter digital marketers rely on.

Conversion Rate 102

Conversion Rate MarTech Conversion Cookies 102

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics. Get MarTech!

Conversion Rate 87

Conversion Rate CPA Click Through Rate Conversion 87

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 127

Marketing Cookies Geo targeting First-Party Cookies 127

Martech

JANUARY 22, 2024

Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Previously, contacts that bypassed a stage were omitted from these reports and the conversion rates they included, leading to gaps in data. Please take this short survey so we can have your input on the state of martech salaries and careers.

Banner 108

Banner eCommerce Cookies MarTech 108

Martech Series

AUGUST 2, 2022

Additionally, the eventual demise of cookies, along with increasing legislation addressing nefarious third-party data practices, means brands need to own their customer data outright and that includes obtaining proper consent. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Marketing 98

Marketing Retail Conversion Rate eCommerce 98

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

JUNE 26, 2024

For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. Get help when needed: Don’t hesitate to seek help from experienced martech consultants for guidance and implementation.

MarTech 110

MarTech Cookies Conversion Rate Conversion 110

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? appeared first on MarTech. The simple answer is “no.”

Machine Learning 125

Machine Learning Click Through Rate Conversion Conversion Rate 125

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech

JULY 17, 2023

AT Internet provides insights into website traffic, user behavior and conversion rates. Get MarTech! The post 13 enterprise-capable GA4 alternatives appeared first on MarTech. Its identity resolution capabilities track the user’s journey through acquisition, activation, retention and more. In your inbox.

A/B Testing 98

A/B Testing SEO Conversion Rate Conversion 98

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. You can track viewer conversion rate or track brand awareness or purchase intent. Completion rate/viewer engagement Completion rate speaks to viewer engagement and it’s just a measure of how many people watched your ad all the way through.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). CallSource. Click here to download!

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Ad Ops Hero

MARCH 25, 2023

This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360. Marketers can then assess conversion rates per channel and common conversion paths quickly.

Impressions 52

Impressions Conversion Ad Server Rich Media 52

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 123

Cookies GDPR Advertising Click Through Rate 123

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Answer these key questions: Who is your customer?

Ad Targeting 144

Ad Targeting Cookies Communications Conversion Rate 144

Martech Series

DECEMBER 16, 2022

Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. Dramatically higher conversion rate: 3D advertisements can increase your website traffic and improve conversion rate. The post 3D Advertising – Top Trends and Benefits appeared first on MarTech Series.

Advertising 101

Advertising Conversion Rate eCommerce Conversion 101

Martech

MAY 21, 2024

Those legacy channels are waning in value compared to the staggering rate of positive disruption and value AI is bringing to the digital landscape. To date, martech has focused mainly on building tools that can empower marketing teams to execute campaigns. It’s an industry addicted to selling seats rather than outcomes.

Marketing 109

Marketing Cookies Conversion Rate Conversion 109

Martech

OCTOBER 19, 2022

Third-party cookie depreciation. For now, much of that data is collected via third-party cookies. In an interview with MarTech , cybersecurity and anti-ad fraud consultant Augustine Fou, explained why this is unlikely to happen. This will get you the higher conversion rates and better ROI which define success.

Advertising 125

Advertising Marketing Ad Exchange Retail 125