Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. This massively increases customer acquisition, conversion rates, and revenue for businesses implementing ZineOne.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech Series

DECEMBER 16, 2022

Dramatically higher conversion rate: 3D advertisements can increase your website traffic and improve conversion rate. Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023. Improved Purchase Intent: 3D ads help brands increase consumer purchase intent.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics.

Conversion Rate 74

Conversion Rate CPA Click Through Rate Conversion 74

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 62

Audience Cookies Demand Side Platform A/B Testing 62

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech Series

JANUARY 26, 2023

In doing so, Bridged’s AI software boosts conversions rates by up to 10 fold, and creates up to 50 times more privacy-first data. Bridged’s oversubscribed pre-seed funding round was led by BY Venture Partners, which prides itself in investing in high impact founders with market transforming companies.

Conversion Rate 110

Conversion Rate Cookies MarTech Conversion 110

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Martech Series

OCTOBER 25, 2022

conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

AdvertiseMint

NOVEMBER 15, 2023

Boosts Conversion Rates Often, visitors leave your site without making a purchase. From boosting conversion rates to enhancing brand recall, retargeting indeed offers a significant edge in today’s digital marketing landscape. When visitors access your site, the pixel drops an anonymous browser cookie.

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Ad Monsters

FEBRUARY 25, 2023

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Both types of data are immune to the upcoming 3rd-party cookie phase-out and don’t require you any additional tools for their collection.

CPC 102

CPC Demand Side Platform CPM Media 102

Martech Series

OCTOBER 3, 2022

Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As Unified ID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

MNTN

FEBRUARY 14, 2024

B2B remarketing, also known as retargeting, works by tracking website visitors through cookies and then serving them ads on other platforms or websites they visit after leaving the initial site. Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Brid.tv

DECEMBER 29, 2023

While garnering success in the past, behavioral targeting has many problems advertisers today wish to avoid, especially now, in the wake of the post–cookie era (age of privacy). Conversion rate tracking , audience insights, and A/B testing are just some of the tools your video analytics need to have.

Video Ads 66

Video Ads A/B Testing Retargeting Conversion Rate 66

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Martech Series

AUGUST 2, 2022

In 2021, data privacy took center stage with the passage of the Data Protection Act of 2021, Google and Apple’s hallmark operating systems privacy changes, and Google’s announcement of their plans to phase-out the use of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Education 75

Education Communications Cookies Conversion Rate 75

YieldBird

NOVEMBER 10, 2023

Despite industry concerns about third-party cookie tracking and ID solutions, this holiday season emphasizes the value of a targeting strategy grounded in first-party data. While private auctions serve a purpose, direct deals shine when it comes to achieving higher CTR and conversion rates.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech Series

SEPTEMBER 16, 2022

Now, though, as consumers have much higher expectations for personalization and ease of use than pre-pandemic — and as rules around third-party cookies and customer data are changing — it’s time for organizations to get proactive and keep iterating on their CX to get the most value possible from their analytics.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech

MAY 12, 2022

Dana Goff, head of financial services strategy, pointed to how one major brand Acxiom worked with reduced their cost-per-conversion rate by 15% by using an identity graph that also sidestepped the use of third-party cookies, which are getting phased out across the industry.

Conversion Rate 90

Conversion Rate Conversion MarTech Cookies 90

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.”

Machine Learning 121

Machine Learning Click Through Rate Conversion Conversion Rate 121

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. You can track viewer conversion rate or track brand awareness or purchase intent. Completion rate/viewer engagement Completion rate speaks to viewer engagement and it’s just a measure of how many people watched your ad all the way through.

Viewability 78

Viewability Conversion Rate Impressions Conversion 78

Basis

OCTOBER 14, 2022

It’s a strategy that delivers strong results for awareness, site traffic, and conversion rates alike—but when done thoughtlessly, it can haunt consumers rather than reach them in the right moments. Yup: it’s time to talk about third-party cookie deprecation. You probably know where I’m going with this one, right?

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. Use UTM parameters to track conversions from remarketing clicks. Closely monitor clicks, add-to-cart rates, and purchases.

Conversion 52

Conversion ROI Audience Cookies 52

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Lemonads

SEPTEMBER 26, 2021

The difference between programs, besides the products, are the payment model, the commission rate, and the cookie lifetime. High commission makes affiliate programs more interesting, but also, the longer the cookie lifetime the most attractive the affiliate program becomes to publishers. But there are different lifetimes.

Affiliates 52

Affiliates Cookies Conversion Rate Shipping 52

Digiday

SEPTEMBER 22, 2022

Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. If you’re open-market mostly, the rates are so drastically different that you’re already losing a ton of money by not having a solution for better valuation of inventory in cookie-light environments.”. “If

Media 60

Media Cookies Conversion Rate Affiliates 60

Automatad Inc.

APRIL 7, 2024

Also, the conversion rate of contextual ads is 30% higher than non-contextual ads. Above all, we will lose cookies soon enough; contextual targeting will serve as the best cookie alternative. Hence, it also has a high scope in the future digital landscape.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Advendio

NOVEMBER 8, 2022

Cookie deprecation and the rise in first-party data are increasing the value of retailers’ media assets such as on-site and in-store. These interactive signs can be extremely effective at boosting conversion rates while also adding a layer of complexity to the overall attribution of media spending.

Retail 79

Retail Media Conversion Rate Communications 79

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Lemonads

JULY 5, 2020

The publisher promotes the Advertiser through different mediums such as banners, product catalogs, Affiliate links or articles, posts… When a web user clicks on a link and is redirected to the Advertiser’s website, they are tracked by web cookies. The conversion rate is the percentage of people who buy something on their website.

Affiliates 52

Affiliates Marketing Banner CPA 52

Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great. Leverage Contextual Targeting.

Video Ads 66

Video Ads Conversion Rate Fill rate Ad network 66

Digiday

DECEMBER 8, 2022

As third-party cookies disappear, advertisers are seeking privacy-compliant first-party data as the next and central way to understand their online audiences’ interests. With optimization tech, such as AI and machine learning, tailoring the user experience has become more advanced than ever.”.

Advertising 73

Advertising Machine Learning Audience Conversion Rate 73

illumin

OCTOBER 20, 2023

However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. This targeted approach allows for more efficient use of advertising budgets and can result in higher conversion rates.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Lemonads

JANUARY 24, 2022

The commission rate is what will determine the amount or percentage of the sale the affiliate will receive. Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. Their affiliate program has amongst the highest conversion rates. The Cookie duration is 30 days.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. One of the more tried-and-true techniques is cookie stuffing. First: explain what a cookie is? A cookie is a tiny bit of code that a website drops in a user’s browser.

Cookies 66

Cookies Affiliates Pop-Up Conversion Rate 66

InMobi

JANUARY 15, 2015

It’s also very simple - visitor visits your site, retargeting cookie is added to the visitor’s browser, ads start following the visitor as he browses. For starters, cookies are rarely used to identify the visitor since they don’t work with apps. Know the Ad Creatives Best Practices Well designed ads get high conversion rates.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Smart-Hub

OCTOBER 24, 2022

It turns out that in addition to being a big time saver, it also allows you to optimize your price per conversion to increase your ROI. Cookies are done? There have been discussions for several years that Google would discontinue support for cookies. So you still have some time to decide how to proceed. Advertising in games.

Advertising 40

Advertising Cookies Banner Machine Learning 40