VideoWeek

FEBRUARY 21, 2024

It feels like every other month, there is another streaming service launching – be that a FAST channel, a new AVOD app, or an ad-supported tier of one of the big SVOD platforms. So there isn’t a shortage of environments anymore for advertisers to target.

Ad Server 135

Ad Server CPM Audience Advertising 135

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. Additionally, bringing targeting to the sell-side gives buyers greater control over data and targeting.

Viewability 122

Viewability Advertising Impressions Media 122

PubMatic

MAY 8, 2024

As the world’s most mobile-centric region, APAC stands at the forefront of mobile app innovation. Macroeconomic pressures, such as inflation, have significantly impacted consumer spending, resulting in a decline in in-app purchases and reduced marketing budgets. Consequently, apps relying on performance ads (i.e.

Education 84

Education Ad Tech Communications Audience 84

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. There are two concerns however.

Cookies 103

Cookies Advertising GDPR MarTech 103

Martech Series

AUGUST 2, 2022

Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Audience 84

Audience Ad Server MarTech ROI 84

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 90

Machine Learning Brand Lift Real Estate eCommerce 90

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

VideoWeek

FEBRUARY 12, 2024

Disney has announced it is launching a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions. This can be used for contextual targeting. And for us, that’s really a game changer.”

Ad Tech 52

Ad Tech Audience Media Advertising 52

Brid.tv

APRIL 1, 2024

Mobile There is a clear distinction in how user data privacy is upheld on websites and mobile apps. App store regulations are usually stricter on mobile, while cross-device tracking is more prevalent since users often switch between smartphones and tablets. contextual ). Monetize your app with a variety of mobile ad formats.

Advertising 74

Advertising GDPR Cookies Mobile Ads 74

Basis

JANUARY 24, 2024

On top of all that, they’ve had to adapt to signal loss across the digital advertising ecosystem, driven by factors like privacy-focused digital advertising regulations , Apple’s App Tracking Transparency on iPhone, and consumers’ data privacy demands. Contextual targeting will also be key.

Advertising 62

Advertising Marketing Cookies Education 62

InMobi

APRIL 8, 2021

In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving.

Cookies 64

Cookies Advertising Conversion Audience 64

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. NL: When it comes to targeting, contextual relevance will be key.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Table of Contents What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Basis

JANUARY 24, 2024

CDPs can also empower advertisers to maximize their first-party data for targeting and help with attribution by giving marketers a clearer view of the touchpoints in a consumer journey and how they contribute to enrollments or other kinds of conversions. The good news?

Education 52

Education Advertising Marketing Cookies 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. The first is targeting.

Retail 69

Retail Advertising Cookies Marketing 69

Ad Monsters

FEBRUARY 25, 2023

Then, return to the campaign settings and tweak your targeting to exclude this list. When the rule starts working, you’ll no longer buy inventory from sites or apps where people don’t engage with your ads. Unfortunately, industry expectations don’t seem to match this scenario. In Epom DSP , we call them Bidding Rules.

CPC 104

CPC Demand Side Platform CPM Media 104

Digital Turbine

DECEMBER 12, 2022

Jumpstart your week here: These days, less is more when it comes to downloading new apps. Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app to an already crowded home screen is no longer an easy feat.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. KM: Beyond leveraging their own first-party data and CRM lists, health and pharma advertisers have several other options for privacy-friendly targeting solutions.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

The Ad Tech Blog

APRIL 22, 2024

4 Key Strategies for Less Intrusive Ads Segmentation and Targeting : By dividing gamers into specific groups based on their behaviour, AdMob ensures ads are shown to users more likely to find them relevant. This analysis helps in predicting the optimal moments to display ads, thereby minimizing disruption to the gaming experience.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

VideoWeek

APRIL 8, 2024

Ahead of the KERV KERV will create shoppable ad formats for Vevo’s channels, which include the Vevo TV app and its 20 free ad-supported streaming TV (FAST) channels. KERV uses AI and image-recognition (IR) technology to identify contextually relevant marketing moments. Follow VideoWeek on Twitter and LinkedIn.

Audience 69

Audience Advertising Marketing Retail 69

PubMatic

SEPTEMBER 26, 2023

We’ve seen the impact of Apple’s App Tracking Transparency (ATT) feature and the deprecation of IDFA. We’ve seen players like Voodoo—a leading casual game developer that has, to date, primarily monetized via in-app advertising—pivot to increase focus on its in-app purchase monetization.

Audience 85

Audience Direct Data Cookies Advertising 85

Basis

JANUARY 24, 2024

But Google Chrome’s cookie deprecation isn’t the only force pushing digital advertisers towards a privacy-first approach: marketing teams have already had to deal with signal loss in recent years due to factors like the uptick in digital advertising regulation , Apple’s App Transparency, and consumer demands for data privacy.

Advertising 59

Advertising Marketing Cookies Retargeting 59

VideoWeek

OCTOBER 4, 2023

Chomier says this data often has “professional themes”, making it useful for certain types of B2B targeting. SONAR uses data from the group’s brands – drawn from web, app, video and newsletters – to build audience segments which advertisers can target. And this work has been paying off.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. AR ads offer immersive experiences that can significantly increase the effectiveness of campaigns by engaging users more interactively.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Basis

FEBRUARY 9, 2024

Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies? Overall, addressing signal loss includes testing some of the privacy-first tactics that are helping marketers overcome targeting and attribution hurdles.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Martech Series

FEBRUARY 9, 2023

media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum , a contextual-first, global digital advertising platform, announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. Media Rating Council, a U.S.

Non-Profit 82

Non-Profit Video Ads CPA Media 82

Martech

OCTOBER 27, 2023

Initially this will be an opt-in feature like Apple’s Ask App Not to Track. Account based marketing has, in the past, relied heavily although not exclusively on matching IP addresses to target accounts. Account based marketing has, in the past, relied heavily although not exclusively on matching IP addresses to target accounts.

Cookies 115

Cookies Marketing MarTech Agency 115

AdvertiseMint

OCTOBER 30, 2023

Definition of App Tracking Transparency (ATT) App Tracking Transparency (ATT) is a privacy feature introduced by Apple, aimed at enhancing user privacy and data control within iOS apps. App Tracking Transparency (ATT) operates on a principle of informed consent. Integrated into the iOS 14.5 Integrated into the iOS 14.5

Advertising 40

Advertising Cookies Audience Marketing 40

Martech

NOVEMBER 19, 2021

Within the DSP, advertisers will be able to target by location, age/gender, Peacock in-house segments, as well as by contextual pre-defined or dynamic packages. There is reason to believe that CTV viewers are looking to ad-supported services to offset the pricy proposition of subscribing to multiple premium content apps.

Marketing 103

Marketing MarTech Audience Advertising 103

Basis

JANUARY 24, 2024

And solutions abound for targeting and retargeting potential new customers and attributing their conversions—including inquiries, online applications, scheduled appointments, and more—to advertising campaigns. As cookies and the ability to track app data erode, timing and relevance gets more difficult. We’re used to adapting.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

AdvertiseMint

OCTOBER 31, 2023

Targeted advertising without baking consent leaves a bad taste. You’ll get tips on new ways to reach target customers and do personalized marketing minus cookies. Marketers rely on third-party cookies from platforms like Google to target and analyze ads based on your web surfing. But targeting capabilities will diminish.

Cookies 98

Cookies Marketing SEO GDPR 98

InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers.

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

Martech

NOVEMBER 27, 2023

Personalization can be implemented across various touchpoints, such as websites, emails, mobile apps, and customer service interactions. On the other hand, real-time interaction management (RTIM) focuses on delivering timely and contextually relevant interactions with customers in the moment. I am trained with MarTech content.

Pop-Up 102

Pop-Up eCommerce A/B Testing Conversion Rate 102

Martech Series

JUNE 16, 2022

TMB continues to expand its streaming TV presence, with four FAST channels and O&O CTV apps for seven brands, with more on the way. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. billion monthly viewership minutes across CTV, OTT, social media, and the web.

A/B Testing 84

A/B Testing Entertainment MarTech Audience 84

Digital Turbine

NOVEMBER 16, 2022

The holidays are stressful enough — your app shouldn’t add to it! holiday shoppers that prefer to shop in-app say it’s because of the easier pay process while 59% say it’s the better user experience. Offering app-exclusive promotions can keep even cost-conscious consumers happy, engaged, and coming back even after the holiday rush.

Mobile Ads 98

Mobile Ads Retail Audience 98

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Sell-side targeting is a very interesting industry development. Leverage PubMatic’s 30+ DMP, DSP.

Audience 62

Audience Media Viewability Cookies 62

Ad Monsters

FEBRUARY 8, 2023

It’s been nearly two years since Apple first launched their App Tracking Transparency (ATT) feature, providing consumers with the power to choose if apps they downloaded to their phones could track them — making IDFA practically obsolete. And I don’t think nary a publisher has fully recovered since.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52