Digiday

SEPTEMBER 4, 2023

Within their newsrooms, both Insider and The Washington Post did improve the diversity of their editorial staffs, though white employees still made up 62% and 63% of those newsrooms, respectively, in the first half of 2023.

Media 73

Media Marketing 73

Digiday

JULY 10, 2023

Newsroom unions are asking their employers to agree to new terms on how generative artificial intelligence is used and the impact it will have on their employees and editorial production as more media companies begin to adopt the technology.

Conversion 52

Conversion Media Marketing 52

Digiday

OCTOBER 13, 2022

Gannett employees were hit with a devastating blow on Wednesday afternoon, when the company announced a number of cost-cutting measures impacting staff’s pay and benefits. But employees who are members of newsroom unions at Gannett’s publications have some protection from these actions – at least, for now. newspapers Gannett owns.

Food 74

Food Conversion Media 74

VideoWeek

APRIL 29, 2024

The Financial Times (FT) this morning announced a deal with OpenAI, the company behind generative AI tools including ChatGPT, Dall-E and Sora, allowing the tech firm to use FT content to train its AI models. And the company has recently created an AI editor role, to both report on the topic and help educate the editorial team.

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Martech Series

NOVEMBER 30, 2022

In this age of walled gardens, it is important that media companies take charge of their audiences and shift from a pageview mindset to an audience-first mindset. iZooto is built to enable digital newsrooms to solve their audience development and audience retention problems.

Audience 89

Audience Media Marketing MarTech 89

Digiday

DECEMBER 25, 2023

Media companies that were publishing their workforce diversity reports at a relatively regular, annual cadence delayed posting those reports on their sites, including BuzzFeed, NPR and the Los Angeles Times. Gannett typically publishes newsroom-level diversity data (including for USA Today) each year, but has yet to release the data for 2023.

Media 75

Media Marketing 75

Digiday

FEBRUARY 5, 2023

Newsrooms have been unionizing at a rapid pace in the past decade, especially since the pandemic began. While each newsroom’s union contract differs, here are some of the ways unions represented by guilds in New York are addressing layoffs. The Washington Post did not immediately return a request for comment.

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Affiliates Media Education Communications 58

Exchange Wire

APRIL 5, 2023

Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The The AI content creation functionality allows advertisers to build [.]

Demand Side Platform 52

Demand Side Platform Advertising 52

Digiday

JANUARY 4, 2023

Over two years ago, a reckoning shook up the media industry: companies were too white and too male-dominated. The murder of George Floyd in May 2020 put a spotlight on newsrooms’ lack of coverage and attention on racial and social justice issues. Of the companies listed, The Washington Post had the smallest share of women, at 45%.

Media 74

Media Communications Audience Marketing 74

Digiday

SEPTEMBER 10, 2022

Five people — a mix of NewsGuild union staffers and Gannett employees unionized with the NewsGuild (and an inflatable rat named “Scabby” ) — wore matching red T-shirts and passed out hundreds of flyers that read “Gannett CEO Mike Reed is killing jobs and killing newsrooms.” I expected him to duck out, but he was willing to talk.”.

Media 98

Media 98

Digiday

JULY 27, 2023

When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. For LLMs, programming is in the form of writing directives, or prompts, said Francesco Marconi, a computational journalist and co-founder of real-time information company Applied XL.

Communications 65

Communications Media Marketing 65

Digiday

AUGUST 27, 2023

With the summer season winding down, some media companies are beginning to push employees to work from the office more regularly, reigniting media unions’ years-long efforts to organize around the issue. Continue reading this article on digiday.com.

Media 59

Media Marketing 59

Martech Series

AUGUST 21, 2022

By positioning your community partners as the hero in your ESG story, you can win over audiences and make friends in newsrooms everywhere. When companies take a backseat in the narrative and allow the impacted communities to take center-stage, their stories pack a punch. Our TriplePundit editors see this first-hand everyday.

Communications 89

Communications MarTech Audience Media 89

Digiday

FEBRUARY 12, 2023

While editorial teams are experimenting with ChatGPT, six top editors and media executives who spoke with Digiday said they were not working on integrating the AI technology into the workflow of their newsrooms. Embracing the new There’s nothing new about AI technology being implemented in newsrooms. We’re just not there yet.”

Machine Learning 87

Machine Learning Media Conversion 87

Martech Series

JULY 12, 2022

Global News is extremely innovative in their approach to culture and has worked intensively with Sophi to drive culture change so much so that their editorial team sees the value of bringing AI into the newsroom and is looking forward to working with this new technology.

MarTech 52

MarTech Audience Marketing 52

Digiday

NOVEMBER 6, 2022

That assertion should surprise precisely no one, but a roundup of publishers’ diversity profiles — based on self-reported breakdowns of the makeup of their staff, including leadership, manager-level positions and new hires — reveals that nearly all of the companies included are mostly white. went to white people at BuzzFeed. 13% Black.

Media 68

Media Audience 68

Martech Series

SEPTEMBER 15, 2022

The company employs a phased approach to help SMEs to get to market faster. Marketing Technology News: CGI Enables Unified Communications for Newsrooms via the Integration Of CGI OpenMedia with Microsoft…. Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients.

Communications 92

Communications Marketing ROI MarTech 92

Martech Series

SEPTEMBER 14, 2022

The company will lean on Hahn’s expertise to accelerate the growth of the logistics and fulfillment layers of Pattern’s ecommerce acceleration platform. Marketing Technology News: CGI Enables Unified Communications for Newsrooms via the Integration Of CGI OpenMedia with Microsoft….

eCommerce 80

eCommerce Communications MarTech Marketing 80

Digiday

APRIL 23, 2023

BuzzFeed News was ‘a social media ecosystem company, and the ecosystem went away.’ BuzzFeed News was “a social media ecosystem company, and the ecosystem went away,” said a former BuzzFeed exec who spoke on the condition of anonymity, “… HuffPost was a pre-social media company. BuzzFeed Inc.’s

Non-Profit 75

Non-Profit Media Finance Audience 75

Martech Series

SEPTEMBER 15, 2022

a digital engineering company focused on delivering expert services and products to help enterprises reach their transformation goals, announced that Databricks has chosen Impetus as a partner of Brickbuilder Solutions for migrations to the Databricks Lakehouse Platform. Impetus Technologies Inc.,

Communications 83

Communications MarTech Conversion Marketing 83

Digiday

DECEMBER 7, 2022

A timeline of newsroom unions’ recent actions. A timeline of newsroom unions’ recent actions. Newsroom unions trying to reach a deal on their contracts with company management are getting fired up as the end of the year nears. . It was the first walkout at the company in over 30 years. Date: Dec. 30 and Dec.

Media 51

Media Ad Tech Audience Finance 51

Digiday

APRIL 10, 2023

What started out as an informal dabbling with generative AI technology inside publishers’ newsrooms has developed into a full-fledged focus area for some media companies. It also includes representatives from the tech and engineering departments, including a machine learning specialist.

Machine Learning 69

Machine Learning SEO Affiliates Media 69

Digiday

DECEMBER 21, 2022

Publishers under pressure means more pressure on newsrooms, but unions are demanding fair pay more loudly than in years past. Newsroom shifts. While newsroom unions were active in pushing back on mandated RTO plans earlier this year, those actions have mostly quieted down. Sara Guaglione.

Media 64

Media Real Estate Shipping Advertising 64

Digiday

JUNE 30, 2022

Last Friday, Gannett – which owns USA Today and over 250 local dailies in 45 states – was one of many media companies to respond to the SCOTUS ruling by sending a memo to acknowledge the impact to employees’ health benefits – as well as a memo reiterating its social media policy. The reaction to the memo was swift.

Media 65

Media Healthcare 65

Digiday

OCTOBER 24, 2022

The latest round of cost-cutting measures announced by Gannett has led to increased tension between its unionized newsrooms and company management – but has also highlighted the way “status quo” can protect unionized employees from the immediate impact of pay cuts and layoffs. When do “status quo” protections take effect?

Education 63

Education Agency Media 63

Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. And both companies report positive revenue growth as a result of these changes.

Media 63

Media Conversion Advertising Healthcare 63

Digiday

MARCH 1, 2023

The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market. who joined the company in October.

Media 61

Media Pharmaceuticals Audience Agency 61

Ad Monsters

JANUARY 11, 2024

From pandemic revenue and personnel losses , to big tech devaluing news, to brand safety blocklists and the MFA site reformation blocking revenue, to hedge funds gutting local newsrooms , to copyright battles with generative AI, it hasn’t been an easy journey. News is important. And yet, news publishers receive less and less ad spend.

Advertising 104

Advertising Ad Tech Education Audience 104

MNTN

MARCH 29, 2024

This week, our team discussed these latest news updates in the MNTN Slack newsroom. To revisit @Isabel Greenfield’s comment about second-screen usage — it’s interesting to see how brands and media companies are adapting/trying to fit into those consumer habits. How is second-screen behavior affecting the ad experience?

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Video Ads Audience Conversion Rate Ad Exchange 98

Digiday

NOVEMBER 3, 2022

1 that requires employers to include salary ranges in their job postings, some media companies updated their listings this week to comply with the new law. We have bands for every role at the company. You said earlier that salary transparency also helps employees understand what their next role at the company could look like.

Conversion 56

Conversion Media Marketing 56

Martech Series

SEPTEMBER 12, 2022

Company also partners with IBM to successfully demonstrate hybrid potential with Hyperledger Fabric permissioned platform and the Casper Blockchain. The company believes Interoperability between blockchains is key for greater adoption of the technology and is contributing to the open source community to grow reach and impact.

Healthcare 63

Healthcare Communications MarTech Marketing 63

Digiday

OCTOBER 10, 2022

Unionization has been on the rise at media companies over the last nearly three years after the pandemic upended the way publishers work. And so the issue of, can companies force workers to return to office, has been a big one for us in our industry. Subscribe: Apple Podcasts • Stitcher • Spotify.

Communications 55

Communications Media Conversion 55

Ad Monsters

MAY 1, 2023

. “Around one in ten of those surveyed in marketing, communication, and media may already be testing AI in terms of content production and search engine optimization, but most communicators are still cautious or even skeptical about actually using AI in their companies,” a DMEXCO representative said.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Digiday

SEPTEMBER 28, 2022

As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers’ specific interests and behaviors — but to varying degrees of success. But that’s not the case for some other publishers.

Click Through Rate 70

Click Through Rate Machine Learning Food Conversion 70

Digiday

FEBRUARY 22, 2023

White joined Capital B in September 2021 as the svp of revenue and programming from The Atlantic to help establish the business-side and would not disclose exact revenue figures, but said funders are backing an expansion into another local newsroom in Gary, Indiana after creating its first local outpost in Atlanta in January 2022.

Media 64

Media Non-Profit Conversion SEO 64

Digiday

JULY 10, 2022

Layoffs and hiring slowdowns are sweeping the tech and media industries, as companies keep their foot on the brakes and look for ways to cut costs amid a tightening economy. We are currently working on a broader plan for how to reinvest in our newsroom, so expect more job postings to come in the weeks ahead,” she continued.

Media 52

Media Marketing Agency 52

Digiday

JUNE 20, 2022

“Employee resource groups” (or ERGs) were historically thought of primarily as social groups for employees at a company. With more support from their companies – as well as companies’ efforts to achieve DE&I commitments and goals set in 2020 – the role of ERGs has shifted. WTF is an ERG? What’s the role of an ERG?

Communications 59

Communications Media Marketing 59