Martech Series

FEBRUARY 15, 2023

RingCentral , Inc, a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced a Strategic Collaboration with Amazon Web Services, Inc. AWS) to help organizations accelerate their cloud journeys and transform their employee and customer communications.

Communications 79

Communications Healthcare Education Retail 79

Martech Series

NOVEMBER 16, 2022

Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. CX can be driven from different functions within an organization, but without alignment at the top—from sales, to customer success, to marketing and communications—it will never be a fully integrated experience.

MarTech 104

MarTech Retail Communications Marketing 104

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech Series

JUNE 17, 2022

Dynamicweb recently secured another great retail win with a commerce solution delivered to BHG Singapore. The solution won the Retail Award at the Singapore International Business Awards, which honors exceptional international businesses based in Singapore. Dynamicweb recently completed an exciting project with BHG Singapore.

Retail 88

Retail Conversion Rate Communications MarTech 88

Martech Series

JUNE 20, 2022

The company, headquartered in the United Arab Emirates (UAE), is one of the world’s leading off-prize retailers in the fashion, gaming and household goods sectors. The BFL Group is already one of the world’s leading off-prize retailers and continues to expand. Marketing Technology News: Cavai Appoints Mats Persson as CEO.

Retail 89

Retail Fashion Communications MarTech 89

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. Key findings include: At-Risk Buyers and Lost Buyers represent a massive opportunity to retailers. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 107

MarTech ROI Healthcare Finance 107

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

DECEMBER 1, 2022

Experts in digital commerce solutions share their winning strategies for capitalizing on the service and delivery trends Retail customers expect in 2023. “The speed and stability of composable commerce allows Retailers to innovate and select their desired (best-of-breed) tooling for each capability they want to incorporate.

Retail 84

Retail eCommerce MarTech Marketing 84

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech Series

DECEMBER 16, 2022

Kamal Osman Jamjoom Group (“KOJ”), a leading multi-channel retailer in the Middle East headquartered in Dubai, United Arab Emirates (UAE), has chosen to deploy beaconsmind’s innovative location-based marketing solutions. ” Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Retail 88

Retail Food Fashion Communications 88

Martech

DECEMBER 27, 2022

Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. This makes mobile experiences more important than ever for retailers, even if their in-store foot traffic has rebounded. Live shopping will come to the forefront of retail marketing strategies. “We

MarTech 95

MarTech Retail SEO Marketing 95

Martech Series

SEPTEMBER 29, 2022

A striking 41% of Texas retail electric provider (REP) customers have indicated they plan to shop for a new REP in the next year. Declining level of trust, less communication from REPs, concerns about getting lower rates and wanting to decrease overall electric use are all contributing to customers’ desire to find a new provider.

Retail 60

Retail MarTech Communications Marketing 60

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Also, how can the retailer use a CDP or other tools to unify first-party data?

Retail 90

Retail MarTech ROI Communications 90

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. Dig deeper: Salesforce announces new tools for retail marketers Other announcements Einstein Personalization. Data Cloud for Commerce.

Retail 102

Retail Communications Marketing MarTech 102

Martech

JUNE 14, 2024

These groupings allowed organizations to concentrate skill sets, allocating individuals to their associated toolsets and easing communications within the function. A global retail company developed a major holiday marketing campaign, expertly imagined by the creative team. Are you getting the most from your stack?

Marketing 99

Marketing Communications Conversion Rate Conversion 99

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. ” Nevertheless, he sees the trend of money moving into the retail media market as unstoppable.

Retail 104

Retail Electronics Media SEO 104

Martech Series

JANUARY 27, 2023

Messages spanned industries, with the largest concentration in retail. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

NOVEMBER 10, 2022

New CRO Pat Deskin Will Drive The Retail Marketing Company’s Growth Efforts With a Focus On Predictable Ecommerce Revenue Generation for Leading Retailers. In 2021, Bluecore became one of retail technology’s newest unicorns, following its $125M Series E.

eCommerce 78

eCommerce Retail Communications MarTech 78

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Marketing Technology News: MarTech Interview with Gilles Bertaux, Co-Founder & CEO, Livestorm.

Healthcare 136

Healthcare Marketing Food Retail 136

Martech Series

JANUARY 31, 2023

Kates will scale the marketing organization to ensure both short and long-term growth for AdAdapted through messaging, communications, and product innovation so the company can continue delivering against aggressive growth goals while also providing exceptional results to its customers.

Marketing 86

Marketing Retail Communications MarTech 86

Martech Series

JUNE 24, 2022

Visitors to the new site can expect: Smooth user experience that guides them through our solutions for education, enterprise, retail, higher education, and house of worship. Vice President Marketing & Communications. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Education 121

Education Communications Retail MarTech 121

Martech Series

NOVEMBER 10, 2022

Retailers can increase consumer trust by building unique customer journeys and anticipating shopper needs. In recent years, personalization has been at the heart of retailers’ e-commerce strategies as brands compete to show customers who knows them best. The study also found that sentiments varied between age demographics.

Retail 84

Retail eCommerce Shipping Communications 84

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Get MarTech!

Retail 141

Retail MarTech Communications eCommerce 141

Martech Series

DECEMBER 19, 2022

A communications revolution mixed with the rapid development of new technologies has caused the way we connect to evolve. As communication methods advance though, so too do customer expectations. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Timely customer support increases loyalty and trust.

Conversion 96

Conversion Retail Communications MarTech 96

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. “Not everyone can get to some of our cornerstone events, so we just want to bring our community together. ” The retail roller coaster.

eCommerce 101

eCommerce Retail Communications MarTech 101

Martech Series

JANUARY 29, 2023

Furthermore, Tech Video allows service advisors to send SMS text messages or email communications to the customer, providing a smoother service lane experience. “By The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites.

SEO 92

SEO Retail Communications MarTech 92

Martech Series

SEPTEMBER 29, 2022

Experienced ecommerce marketing leader Courtney Austermehle joins Constructor as the company expands team and customer growth to arm retailers with AI-powered digital merchandising tools. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Retail Conversion Rate MarTech 84

Martech Series

OCTOBER 14, 2022

The time has arrived for retailers to prepare for the next holiday season, as Black Friday and Christmas shoppers start to increase foot traffic on the high street. As the season of mega sales approaches, many retailers attempt to lure customers to their shops and websites earlier each year.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech Series

DECEMBER 25, 2022

LendingPoint , the AI-driven CreditTech platform that provides one-stop financing solutions for consumers, e-commerce and point of sale partners, and lending institutions, announced today that Amanda Flashner has been promoted as the company’s first Chief Experience and Communications Officer.

Communications 84

Communications Finance MarTech Retail 84

Martech

JUNE 12, 2024

We pay for it indirectly,” Krishna Tammana, CTO of conversational messaging platform Gupshup, told MarTech. Retail is a close second with the highest deployment of revenue and growth initiatives. Ultimately it comes down to what outcomes AI is allowing us to achieve,” he told MarTech. Delgado said. “We

MarTech 76

MarTech Retail Communications Conversion 76

Martech Series

NOVEMBER 1, 2022

Brooks uses Illumio Core to visualize all communication and traffic, both known and unknown, between workflows, devices, and the internet in their network. Then, it uses that data to determine where to set granular segmentation policies to restrict unnecessary and unwanted communications.

Communications 89

Communications Retail MarTech Marketing 89

Martech Series

OCTOBER 5, 2022

Brands and retailers running campaigns with Verified Lowest Price can now tout the lowest price across multiple-retailers with confidence while also confirming the product featured is in stock and available. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Retail 70

Retail MarTech Communications Advertising 70

Martech

JULY 21, 2023

Some other sectors in the study intersect with marketing, including retail and customer service. For retail, positive and negative sentiment are balanced (34% in each case), while a larger percentage are on the fence about retail (33%) than about marketing. Marketing-related sectors. Gen AI in marketing. In your inbox.

Marketing 87

Marketing Public Relations Retail Manufacturing 87

Martech Series

DECEMBER 14, 2022

Clickatell , a Chat Commerce and business messaging leader, conducted research on customer service trends and preferences for travel and retail and identified that brands that personalize both their digital and in-person commerce experiences can generate more meaningful and lasting customer relationships.

Retail 91

Retail Communications MarTech Marketing 91

Martech Series

JULY 6, 2022

Weave the all-in-one customer communication platform for small business, has added experienced B2B tech counsel Erin Goodsell to its executive team as Chief Legal Officer. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Pharmaceuticals 89

Pharmaceuticals Communications MarTech Retail 89

Martech Series

OCTOBER 4, 2022

The majority of consumers are hybrid shopping, prompting retailers to deliver flexibility and ease across every touchpoint and channel. This year’s survey results indicate a successful holiday shopping season if retailers can meet consumer expectations for a seamless omnichannel experience, quick and easy checkout and on-time delivery.

Retail 91

Retail Shipping MarTech Communications 91