Martech

DECEMBER 16, 2022

Dig deeper: Getting back to basics: Marketing ROI. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Be sure to communicate with your team beforehand to gain alignment and ensure there are no gaps in your story. Tell a story. Get MarTech!

Impressions 103

Impressions Marketing Shipping Audience 103

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools. The benefit?

Communications 115

Communications Conversion ROI Impressions 115

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Use the ABM Sales Pyramid Source: MindFire Communications The ABM sales process differs from traditional marketing tactics, and the sales funnel proves it. Regularly communicate progress and adapt strategies. Segment prospects.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Rather than focusing on traditional metrics like clicks or impressions, they zero in on how specific accounts engage with your content and move through the sales funnel.

Machine Learning 131

Machine Learning Marketing Agency MarTech 131

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak.

SEO 131

SEO Education Audience Machine Learning 131

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. They expect modern sales tactics and communication techniques like video and live chat. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Text-based content can't do that.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 105

Marketing Data Management Platform Communications Finance 105

Martech

APRIL 10, 2025

Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 SparkToro Purpose: Audience research to improve social and content ROI. Dig deeper: Content atomization: Maximize ROI by repurposing your best ideas 6. Facebook and Instagram scheduling.

Marketing 121

Marketing SEO ROI Audience 121

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Leverage High-Quality Visual Content High-quality visuals are crucial for capturing your audience's attention and effectively communicating your brand's message.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

DECEMBER 27, 2024

Both platforms offer impressive features like intent data collection, account targeting, and personalization. This helps organizations get a more precise snapshot of the customer journey to deliver personalized content and communications. Which platform offers the most impressive integrations?

Impressions 52

Impressions Marketing ROI Conversion Rate 52

InMobi

JANUARY 15, 2015

Unbounce has some great advice for your CTA, such as: make sure it’s obvious communicate value reduce anxiety create urgency 5. The best practice is to choose a good ad measurement platform that can easily track your installs, retention and revenue - and also integrates into and communicates with your retargeting advertising vendor.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. More personal and efficient communication with customers.

Marketing 142

Marketing Machine Learning Communications ROI 142

Martech Series

JANUARY 5, 2023

She excels in transforming marketing operations to drive cost-savings and omni-channel optimization to drive ROI. Impressive Financial Services Marketing Experience. Marketing Technology News: The Role Of Influencers Within Social Commerce. While there, she offset $3.3

Marketing 112

Marketing Education MarTech ROI 112

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Liberty could effectively communicate with abandoned shopping carts and in turn, it served to promote Verisign’s e-commerce capabilities. What is B2B video marketing? Watch the video of the shopping cart here.

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Single Grain

APRIL 28, 2025

That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their team members. The Impression Digital Team found that employee posts are reshared up to 24 times more frequently than brand posts.

Audience 52

Audience Impressions Marketing Communications 52

Martech

JULY 29, 2021

At the very least, brands don’t want to give the impression of being out-of-date. So now, you’ve communicated with your team the reasons why the website is a top priority and what specific purpose the refresh will serve. And every year, fans expect such a property like the Grammys to show visitors something new.

Communications 114

Communications Conversion MarTech ROI 114

Single Grain

DECEMBER 15, 2020

The percentage of email subscribers who unsubscribe from the list and opt out of any future communications is known as unsubscribe rate. 6) Overall ROI. Overall ROI is the total revenue generated from your email campaign divided by the total amount spent. 4) Unsubscribe Rate. 7) List Growth Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Budget: How much it will cost versus the ROI you’ll be able to extract. The post How to Build a MarTech Stack to Maximize Your Business’ ROI appeared first on Single Grain.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023. Wondering how?

Media 145

Media Machine Learning Marketing ROI 145

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. Considerations.

ROI 103

ROI Control Group Audience Cookies 103

Martech Series

FEBRUARY 22, 2023

A self-service solution for non-technical teams, Advanced Analytics provides organizations with the ability to build tailored dashboards and reports without the need for dedicated business intelligence developers, adding a new level of visibility and control, enhancing ROI and scaling performance.

ROI 98

ROI MarTech Impressions Communications 98

Ad Monsters

JULY 3, 2024

A Simple and Elegant Approach In the real world, campaigns are managed by DSPs who bid for impression opportunities in auctions. For DSPs, floor prices are one of the pre-auction signals useful for optimizing bid decisions to maximize campaign ROIs. These DSPs vary widely in their technical capabilities and operational strategies.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

Single Grain

APRIL 20, 2025

Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times. Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. However, be mindful of tone and context.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Focus on finding a problem you can help sales solve.

Marketing 111

Marketing Education ROI Communications 111

Martech Series

AUGUST 31, 2022

This significantly increases consumer favorability and recall, and generates measurable ROI, as verified by advertisers who have tested first-look editions of Aki’s CTV ONE offering. CTV ONE reduces ad fatigue without costly creative production by leveraging patented personalization technology that dynamically diversifies CTV video creative.

Retail 96

Retail Electronics MarTech ROI 96

Single Grain

APRIL 29, 2025

Lead nurturing : Building relationships through personalized communication until leads are ready to purchase. According to IBM, 72% of business leaders identify improving the ROI of IT investments by at least 25% as a critical objective, with AI-powered lead generation as a priority area.

Conversion Rate 52

Conversion Rate Conversion ROI Communications 52

Martech

APRIL 5, 2022

The first impression that many users have of the new technology is often the one they will stick with, regardless of how many changes or improvements you make to the tool. That is why it is so important that you go above and beyond to make sure your users have a good first impression when launching a new tool. Processing.Please wait.

MarTech 107

MarTech ROI Impressions Communications 107

Ad Monsters

JULY 18, 2024

Publishers leveraging Yahoo ConnectID have seen, on average, a 40% higher eCPM for Yahoo ConnectID impressions than those without it. For non-addressable supply, Yahoo Next-Gen Solutions provide on average, an impressive 76% higher eCPM and a 37.5% Additionally, the win rate for advertisers and publishers is, on average, 34.3%

Cookies 85

Cookies Non-Profit Audience Impressions 85

Martech

JANUARY 9, 2024

Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Be prepared for negotiation.

Marketing 137

Marketing Audience Click Through Rate Conversion 137

Single Grain

MAY 1, 2025

The dual benefit of this approach is particularly powerful: it not only generates revenue but also substantially reduces the resources required for content creation, improving overall marketing ROI. This strategy has helped Peloton generate over $4 billion in annual revenue, with subscription revenue growing faster than equipment sales.

Conversion Rate 52

Conversion Rate Non-Profit Conversion ROI 52

Single Grain

APRIL 27, 2025

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), View-through attribution : Account for impressions that influenced conversions even without clicks.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

NOVEMBER 22, 2023

Here are some strategies and techniques that helped us achieve these impressive results. By implementing these strategies, you can get better ad results and maximize your advertising ROI. With business emails, you can also improve communication with your leads. Thus, your chances of getting seen increase.

Conversion Rate 124

Conversion Rate Advertising CPC CPA 124

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Every single impression you bid on can be auctioned across platforms and, as a result, it can reach you via all possible paths.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JANUARY 10, 2025

Always ensure these team members have excellent communication. Preferred communication channels. Engagement rates (email opens, clicks, and ad impressions). This way, you can close deals, build strong relationships with your accounts, and improve your ROI. This may include: Industry trends. Opportunities created.

Marketing 52

Marketing Account-Based Advertising Communications ROI 52