Digital Turbine

DECEMBER 6, 2023

Is integrating a Consent Management Platform (CMP) scary? ” LOVOO took the plunge into integrating a CMP after partnering with Digital Turbine on Offer Wall and DT Exchange for years. The CMP integration enabled brands like Hello Fresh, Ebay, Otto, Boohoo, and Yoox to increase their ad spending with Lovoo’s inventory.

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GDPR Communications Audience Advertising 52

Brid.tv

JANUARY 3, 2024

AdSense, AdMob) will have to partner up with a Google-certified CMP to continue serving ads in the UK and EEA seamlessly. Google-certified CMPs are those CMPs that abide by the latest TCF requirements by IAB Europe and have been vetted and approved by Google.

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Mediavine

JANUARY 19, 2023

Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). Building our own CMP was a big undertaking, as we had no blueprint back then, but it was the right investment: Mediavine now runs the second-largest CMP on the Internet. We see it as a critical advantage.

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Digital Turbine

SEPTEMBER 28, 2023

Brand advertising expansion to mobile and the connected current challenge – a wide CMP adoption in a mobile landscape – contribute to the industry steadily moving to a consistent privacy-complaint ecosystem. There is a strong need for the mobile gaming industry as a whole to adapt to privacy and regulatory changes in mobile ads.

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A/B Testing Header Bidding GDPR Mobile Ads 59

Ad Monsters

JANUARY 29, 2024

publishers have a Consent Management Platform ( CMP ), a concerning 91% of them are transmitting data before obtaining consent, leading to legal consequences, as seen with Sephora’s $1.2 publisher websites have a CMP, in contrast to 92% of E.U. This is understandable, though, because U.S. privacy law is very fragmented.

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Viewability GDPR Cookies Ad Tech 105

Digiday

AUGUST 15, 2023

By incorporating a consent management platform (CMP) into its toolkit, the goal is to empower its publishers with finer control over data usage and consent preferences. The rationale behind this deal is straightforward enough; InMobi wants to bolster the publisher (or mobile developer) side of its ad tech business.

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Martech

DECEMBER 16, 2021

When it comes to keeping up to date on global compliance, the most effective solution is to implement a consent management platform (CMP) to maintain your compliance coverage and reduce risk across all your websites, mobile applications, or even CTV applications.

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Martech

MARCH 16, 2023

CMPs are crucial in blocking cookie usage unless users consent to storing and tracking their data. CMPs help you gain insight into the personal data lifecycle to track and respond to consent preferences. Website visitors should easily understand the cookie banner when asking for consent to track cookies.

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Marketing Cookies Banner Conversion 98

Mediavine

JANUARY 19, 2023

Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). Building our own CMP was a big undertaking, as we had no blueprint back then, but it was the right investment: Mediavine now runs the second-largest CMP on the Internet. We see it as a critical advantage.

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Pop-Up GDPR Cookies Ad Tech 52

Automatad Inc.

NOVEMBER 24, 2023

The new requirement wants publishers to use Google-certified CMP ( Consent Management Platform ) integrated with IAB’s TCF v2.2 Here’s our blog on Google’s new ad consent requirement for publishers, what it is, what TCF and CMP are, why it is needed, and what you should do next. criteria and specifications.

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Brid.tv

NOVEMBER 23, 2023

CMP Vendor Transparency – CMPs also have a higher standard for transparency. Withdrawal of Consent Facilitation – Both publishers and CMPs will have to make consent withdrawal easier for end-users. They may do so by allowing users to re-access the CMP UI and manage their consent choices.

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GDPR Advertising Ad Tech Marketing 78

Playwire

JULY 31, 2022

Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP). Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK.

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Ad Space 52

Exchange Wire

AUGUST 15, 2023

InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic [.]

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Marketing GDPR 52

Martech

NOVEMBER 1, 2021

“A sophisticated CMP does not rely on integrations, APIs, or logic built into your existing content or deployment systems.” . “A compliant consent solution controls and governs the flow of information based on rigid and autonomous enforcement of the user’s privacy preferences,” said Hauck.

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InMobi

FEBRUARY 26, 2023

Privacy String, you would need to use a certified Consent Management Platform (CMP). A CMP is the perfect solution for that. A CMP is a solution for websites and apps to request, receive, and store users’ consent. It mostly contains details on whether the consumer has opted-out of the sale of their personal information.

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GDPR Ad Tech Ad Inventory Audience 52

VideoWeek

MAY 16, 2023

A TCF compliant CMP which uses legitimate interest as a basis for as targeting and measurement. A number of DPA rulings, as well as GDPR guidelines released by authorities including the UK’s ICO, made it clear that this wasn’t the case. Follow VideoWeek on Twitter and LinkedIn.

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GDPR Ad Targeting Advertising Ad Tech 98

Martech

DECEMBER 1, 2021

Within the Welcome platform, marketers get the capabilities of a content marketing platform (CMP), marketing resource management (MRM) and digital asset management (DAM). Welcome was created when Industry Dive acquired Newscred’s content services in October 2020, the remaining marketing management capabilities were rebranded.

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MarTech Marketing 107

Brid.tv

FEBRUARY 13, 2024

The player will not show a black screen and stop video playback unless the ad server receives a valid ad; Changed the way our player calls Google Analytics if configured to take into account the proper purposes set in the website’s CMP; Improved page speed insights performance for our lightbox widgets by lazy loading initial images and videos; Fixed (..)

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Ad Server 68

YieldBird

JANUARY 18, 2024

In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency and Consent Framework v2.2 (TCF). This strategic alliance not only aligns us with the forefront of digital transparency but also heralds a new era of compliance and user-centric practices.

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Martech Series

NOVEMBER 16, 2022

“Contently is already the leading enterprise content marketing platform (CMP),” states Bryn Caruso, Head of Customer Success. Allen’s passion shines through in her work, illustrated in her drive to build innovative features, streamline user journeys, and ensure customer satisfaction throughout every user touchpoint.

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MarTech Marketing 98

Digiday

JANUARY 19, 2023

In the world of digital advertising, where auctions happen in a matter of milliseconds, these new approaches present a significant challenge, but a consent management platform (CMP) can streamline a publisher’s compliance efforts. After two years of industry collaboration, IAB Tech Lab has released the Global Privacy Platform (GPP).

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GDPR Audience Advertising 62

Banner Flow

DECEMBER 7, 2020

Employing the invaluable assistance of a Creative Management Platform (CMP) means you can use the ad creator functionality for high-speed social media advertisements. What does a CMP ad creator do? A CMP offers your brand the opportunity to get personalised onsite messaging out to your followers at scale.

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InMobi

SEPTEMBER 27, 2020

It is strongly recommended that publishers work with an IAB-approved CMP vendor. In case you are in the early stage of considering a CMP platform, we would advise that you go through this blog: “ Is your consent management platform in place? As the industry actively migrates from TCF v1.1 to TCF v2.0 Transparency TCF 2.0

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Demand Side Platform GDPR Communications Agency 52

Clearcode

JANUARY 26, 2023

In the context of programmatic advertising, websites, AdTech companies, data companies and advertisers need to collect consent (Article 6, 1a), typically via a consent management platform (CMP), from users before they’re able to collect their personal data — e.g. create a third-party cookie on their device.

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Cookies First-Party Cookies GDPR Retargeting 64

Martech Series

JANUARY 24, 2023

As part of the partnership, CoreStack’s NextGen Cloud Governance platform is integrated with the Logicalis Cloud Management Portal (CMP) to power the Production Ready Cloud (PRC) solution that caters to enterprises looking at adopting a cloud-first strategy.

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Healthcare Manufacturing MarTech Marketing 73

Monetize More

DECEMBER 22, 2022

With the Data Privacy report, publishers can gain a deeper understanding of their GDPR CMP consent rates. You can analyze EU and non-EU sessions, see how many visitors previously consented, or were shown the CMP messages and consented or not, the consent rate, and pop up CTR.

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Digital Turbine

DECEMBER 11, 2023

Read more about the developer’s experience with choosing and integrating the CMP here. For a strong start to the new year, make sure you are up-to-date on user consent management to see the increase of top-quality brand demand throughout 2024.

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Advertising 52

Banner Flow

APRIL 1, 2022

Create with a Creative Management Platform (CMP). Create with a Creative Management Platform (CMP). When creating and testing your own ads as part of your social media marketing plan, using a Creative Management Platform (CMP) provides a high level of control. Market with multimedia. Keep a consistent brand voice.

Media 52

Media Advertising A/B Testing Conversion 52

Banner Flow

DECEMBER 7, 2020

Employing the invaluable assistance of a Creative Management Platform (CMP) means you can use the ad creator functionality for high-speed social media advertisements. What does a CMP ad creator do? A CMP offers your brand the opportunity to get personalised onsite messaging out to your followers at scale.

Media 52

Media Advertising Pop-Up Clickbait 52

Digiday

OCTOBER 18, 2022

Among them: 92% of European publishers operate a CMP 81% of these publishers pass user data to third parties before consent is gained The average European publisher website contains 27 piggybacked tags.

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Ad Ops Cookies Ad Tech GDPR 76

Martech Series

OCTOBER 6, 2022

During Opticon, Optimizely announced its new Orchestrate solution, combining its three best-in-class products – Content Marketing (CMP), Content Management (CMS), and Digital Asset Management (DAM) – into a comprehensive offering.

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Finance MarTech Marketing Conversion 90

InMobi

JUNE 26, 2020

specifically is to ensure that ad tech companies have a mechanism through which they can track and note consumer preferences in a privacy-minded way, typically within a Consumer Management Platform (CMP). The goal of TCF broadly and TCF 2.0 For publishers, this means that TCF 2.0 should be adopted if it’s not in place already.

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GDPR Demand Side Platform Ad Tech Advertising 52

VideoWeek

FEBRUARY 21, 2024

A really important one – if we look through the optics of the UK and European landscape, more and more streaming publishers are supporting consent management platforms (CMP), and that enables them to obviously pass first-party data and facilitate targeted programmatic advertising in CTV.

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Ad Server CPM Audience Advertising 135

Monetize More

JANUARY 22, 2023

A CMP makes it possible for websites and apps to publish consent messages, along with handling and collecting personal information from users in a scalable manner.

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GDPR Pop-Up Ad Tech 52

Martech Series

FEBRUARY 2, 2023

Welcome created and led the content marketing platform (CMP) category (now known as the Optimizely Content Marketing Platform). He joined the Optimizely team as General Manager when Optimizely acquired Welcome in 2021. “Shafqat brings the unique perspective needed to help Optimizely and its customers thrive in any environment.

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Marketing ROI Affiliates MarTech 90

Clearcode

JANUARY 22, 2023

Most often, you will see the comparison of DCO to dynamic creatives or creative management platforms (CMP). Typical elements of a CMP are: Ad builder (to design ads and their components). So in simple words, a CMP is responsible for the creative part, and DCO for the testing and serving part. We explain the differences below.

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Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. RTB Conclusions What Is Real-Time Bidding?

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