Martech Series

FEBRUARY 8, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it will utilize ChatGPT’s technology to enhance JPush, its push notification solution. The AI creation tool resulting from the integration of ChatGPT into JPush delivers a powerful solution.

Click Through Rate 75

Click Through Rate Conversion MarTech Marketing 75

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? These two things line up to the company or brands personality which can very by market.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. ” What does the email marketing audit checklist cover?

Click Through Rate 103

Click Through Rate Marketing Audience Communications 103

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Driving actions.

Marketing 126

Marketing Click Through Rate Conversion Communications 126

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 126

ROI Marketing Click Through Rate Conversion 126

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech

DECEMBER 16, 2021

So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. Part of the problem is that inboxes are overflowing,” said Matt Harris, co-founder, and CEO of email builder Dyspatch, in his session at our MarTech conference. Personalized upsells.

Shipping 122

Shipping Marketing Click Through Rate Communications 122

Martech Series

FEBRUARY 23, 2023

Maximizing Email ROI: Discover Emailsforce.com, the Cutting-Edge Marketing Platform Emailsforce.com, a leading email marketing platform, has officially launched its game-changing solution for businesses of all sizes. With Emailsforce.com, businesses can take their email marketing to the next level.

Click Through Rate 52

Click Through Rate Marketing Conversion MarTech 52

Martech

APRIL 23, 2024

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. and the in-order rate is up 22.5%. True Classic returns portal. Image: True Classic.

Shipping 97

Shipping Click Through Rate Retail Communications 97

Martech Series

DECEMBER 1, 2022

Marketing Technology News: Acxiom Forecasts Top Five Customer Experience Trends for 2023. Studies have repeatedly shown that directly measuring the brain for engagement, emotion and memory in even just a handful of volunteers can predict the behavior of millions of people along a variety of dimensions from click-through-rates to sales.

Click Through Rate 83

Click Through Rate Marketing Healthcare Audience 83

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Marketing 116

Marketing Click Through Rate Impressions Conversion 116

Martech

MAY 8, 2024

Relevant slides: From the DOJ’s deck: Squashing How it worked: Google increased an advertiser’s lifetime value based on how far their predicted click-through rate (pCTR) was from the highest pCTR. Google makes it nearly impossible for search marketers to “identify poor-matching queries” using negative keywords.

Search Advertising 98

Search Advertising Advertising Click Through Rate Machine Learning 98

Martech Series

JULY 1, 2022

DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites. Marketing Technology News: Soli Solutions Launches SUSTAIN by Soli.

Click Through Rate 86

Click Through Rate A/B Testing Marketing MarTech 86

Martech

OCTOBER 10, 2023

Advertisers can then maximize performance further by choosing the bidding strategy that fits best with your goals, such as clicks, conversions or website actions. Demand Gen can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google.

Click Through Rate 115

Click Through Rate CPA Entertainment Conversion 115

Martech

JANUARY 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Click Through Rate 73

Click Through Rate Conversion Rate A/B Testing MarTech 73

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Tone) Keep answers simple.

Conversion Rate 107

Conversion Rate Click Through Rate MarTech Audience 107

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet.

Click Through Rate 104

Click Through Rate Finance MarTech Marketing 104

Martech Series

AUGUST 19, 2022

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it has entered into a strategic partnership with 55Haitao.com (“55Haitao”), a leading Chinese cashback shopping guide focused on helping Chinese consumers save money when buying from overseas online stores.

Pop-Up 80

Pop-Up Click Through Rate Marketing MarTech 80

Martech Series

FEBRUARY 16, 2023

Calix Marketing Cloud launches in the United Kingdom to give altnets valuable subscriber experience insights to inform highly effective marketing campaigns that drive the adoption of new service levels and crucial managed services like home network security Calix, Inc. As the U.K. Calix launched Calix Revenue EDGE in the U.K.

Click Through Rate 94

Click Through Rate Marketing Communications Electronics 94

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 128

Conversion Conversion Rate Marketing Audience 128

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Listen to customers and look past open rates.

Click Through Rate 95

Click Through Rate Marketing ROI GDPR 95

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. The post Unlock the Potential of CTV to Engage New Customers appeared first on MarTech Series.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. According to Emplifi’s report, median engagement rates for brands increased over Q3 results on both Instagram and Facebook.

CPC 87

CPC Marketing Click Through Rate Electronics 87

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.

Click Through Rate 114

Click Through Rate Machine Learning MarTech Audience 114

Martech

MARCH 28, 2023

Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI. Get MarTech!

Click Through Rate 92

Click Through Rate ROI MarTech Conversion 92

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services!

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales?

Machine Learning 125

Machine Learning Click Through Rate Conversion Conversion Rate 125

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. How big is the programmatic advertising market? How much does it cost?

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Martech Series

NOVEMBER 9, 2022

The biggest takeaway is that short-form video is a vital part of a brand’s marketing mix and is here to stay. According to the Q3 2022 Social Media Benchmark report, median engagement rates for brands remained consistent with the previous quarter, except for Instagram brand engagement rates which saw a slight uplift.

Media 81

Media Click Through Rate CPC Retail 81

Martech Series

NOVEMBER 3, 2022

“Following an extremely successful pilot test of VERB’s interactive video technology, we are excited to be the first MLB team to add the technology to our marketing and digital strategy going forward,” said Carey Cox, Senior Director of Integrated Marketing of the Pittsburgh Pirates. Cutaia, CEO of VERB.

Click Through Rate 52

Click Through Rate Entertainment Manufacturing Retail 52

Martech

MARCH 9, 2022

All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. Marketers need a solution that allows them to test a growing number of campaign variables while simultaneously giving them enough time to analyze the data. Get the daily newsletter digital marketers rely on. Source: George Khachatryan.

A/B Testing 134

A/B Testing Click Through Rate Machine Learning Marketing 134

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Behavioral data (browsing history, search queries, etc.)

Conversion Rate 77

Conversion Rate CPA Click Through Rate Conversion 77

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Adjusting to different behaviors.

Click Through Rate 112

Click Through Rate Education Retail MarTech 112

Martech

OCTOBER 31, 2023

You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. But if you can check them, look for patterns, like no clicks from a particular domain. Dig deeper: Email marketing strategy: A marketer’s guide How do you know the customer hasn’t received your email?

Click Through Rate 103

Click Through Rate Communications Marketing MarTech 103