Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Source: George Khachatryan.

A/B Testing 132

A/B Testing Click Through Rate Machine Learning Marketing 132

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing.

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Updated answer: Certainly!

Click Through Rate 100

Click Through Rate A/B Testing Marketing Conversion Rate 100

Martech Series

JULY 1, 2022

DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites. Marketing Technology News: Soli Solutions Launches SUSTAIN by Soli.

Click Through Rate 86

Click Through Rate A/B Testing Marketing MarTech 86

Martech

JANUARY 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Click Through Rate 68

Click Through Rate Conversion Rate A/B Testing MarTech 68

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

FEBRUARY 20, 2024

Dig deeper: Email outreach for marketers: Measuring and optimizing performance Focus on value I’d name it a classic “Show, don’t tell” approach. Bottom line: Find your sweet spot with CTA While each approach mentioned above has its conversion potential, A/B testing is key to unlocking what works best for you. Set deadlines.

Click Through Rate 100

Click Through Rate A/B Testing Conversion Audience 100