Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

MARCH 14, 2025

Quantifiable business impact You can create use cases that demonstrate clear return on investment (ROI), as seen in these areas: Improved campaign performance : Better targeting and personalization enhance marketing effectiveness. Show how unified data improves marketing efficiency and ROI.

Conversion Rate 102

Conversion Rate Click Through Rate Machine Learning ROI 102

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. In fact, one in ten video marketers doesnt track ROI at all.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. AI and automation : Use machine learning to identify patterns and predict behavior.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

illumin

APRIL 16, 2025

Check out our case study where we increased a clients click-through rate and conversions for their social media campaign through our open web to social integration: Be mindful of current trends in audience behaviors Be mindful of any current trends that may impact audience behaviors as well. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Single Grain

MAY 27, 2025

Machine learning algorithms identify patterns in user behavior and preferences. Work with the leading digital marketing agency When evaluating tools, consider factors like: Integrating them into your existing tech stack Customization options for your brand voice Scalability for your content needs Pricing structure and ROI potential 4.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Advendio

MARCH 29, 2023

Digital transformation also allows retail advertisers to modify their messaging in order to enhance the overall shopping experience, boost sales, and improve ROI. AI and Machine Learning AI and machine learning is transforming retail media campaigns by enabling more effective programmatic and AI-based advertising.

Retail 96

Retail Machine Learning Media Real Estate 96

Single Grain

MAY 5, 2025

Digital Interfaces: Humanizing Technology Through Familiarity In SaaS, differentiation through design has become increasingly critical.Facing the challenge of standing out in a saturated market, Webflow implemented a retro-futuristic interface that fused bold vintage colors and geometric patterns with cutting-edge AI features.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Single Grain

APRIL 12, 2025

Multivariate testing of LinkedIn ad elements can increase engagement rates by 25-35%. use machine learning to optimize personalization and targeting. When doing this, ask yourself these questions: Which headline structures drive the highest click-through rates? AI-powered tools like Karrot.ai

Machine Learning 52

Machine Learning Control Group Conversion Conversion Rate 52

Single Grain

APRIL 23, 2025

Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. AI transforms personalization capabilities: Advanced AI and machine learning tools now enable marketers to analyze vast datasets and automatically generate personalized content variations at scale, reducing production time by up to 80%.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

The Ad Tech Blog

JUNE 24, 2024

Despite the potential of email marketing, many businesses struggle to achieve high open and click-through rates. Low engagement rates can lead to decreased ROI and wasted marketing efforts. To address this issue, marketers need to focus on creating compelling and relevant content that resonates with their audience.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Case study: A B2B SaaS client implemented intent-based content mapping for their knowledge base, resulting in a 217% increase in organic traffic and a 43% reduction in customer support inquiries.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 27, 2023

A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Smart-Hub

APRIL 12, 2024

Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience. CTR Another metric crucial for digital advertising measurement is CTR, which stands for a click-through rate. Monitoring clicks and impressions is essential as well.

Advertising 52

Advertising Ad Exchange Conversion Rate Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Low Click-Through Rates (CTR) Low CTR can result in reduced ad revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. Whether you’re an experienced marketer looking for new techniques or brand new to the field, you’ll learn something here!

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52

Single Grain

APRIL 29, 2025

This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x higher conversion rate for quiz participants 2.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Monetize More

MAY 9, 2023

Enable Relevant Targeting By selecting certain target criteria when setting up an ad campaign, such as demographics or interests, it’s possible to tailor campaigns towards those who are most likely to engage with them (and therefore deliver higher click-through rates).

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

AUGUST 22, 2022

Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted. We should all care deeply about it because bot traffic leads to low engagement rates, and low engagement rates lead to bad experiences for your users, and bad experiences lead to poor retention rates.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted. We should all care deeply about it because bot traffic leads to low engagement rates, and low engagement rates lead to bad experiences for your users, and bad experiences lead to poor retention rates.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. This technology can also help you target users based on their interests, allowing you to extend your customer base and increase gamer loyalty through relevant promotions and exclusive offers. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. This technology can also help you target users based on their interests, allowing you to extend your customer base and increase gamer loyalty through relevant promotions and exclusive offers. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

MAY 5, 2020

Everything works in collaboration to deliver the best ROI. By targeting striking-distance keywords, you can continuously update and improve your website’s visibility in search engines, as well as your ROI. The SEO team works with that data to identify the most effective keywords. 2) Enhance Your Brand Presence Locally. 2) seoClarity.

SEO 98

SEO Education Conversion Audience 98

Single Grain

APRIL 20, 2023

A pay-per-click audit is a comprehensive review of your PPC campaigns to evaluate their performance across various platforms (Google Ads, Microsoft Ads, Facebook Ads, etc.) and identify areas for improvement. Using PPC audit tools can make this process more efficient and accurate. Work With Us Why Should I Conduct a PPC Audit?

Click Through Rate 52

Click Through Rate SEO Machine Learning Audience 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. How much does it cost to advertise on RevContent?

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

DECEMBER 5, 2023

It does this by using algorithms, deep learning, vector embedding , machine learning, and data analytics to gain deeper insights into consumer behavior and preferences, which allows marketers to create more personalized and, therefore, more effective marketing campaigns.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Marketing Conversion 145

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. This will get you the higher conversion rates and better ROI which define success. This year programmatic digital display ad spending will hit $115.23 Where it ran?

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 127

First-Party Cookies Cookies Ad Exchange Impressions 127

Single Grain

JANUARY 31, 2025

These AI agents work independently , leveraging machine learning and NLP to deliver personalized, context-aware content recommendations. To increase click-through rates, AI consolidation can recommend other posts to consumers. We produce high-quality content quickly, ensuring you achieve the best ROI.

Machine Learning 52

Machine Learning Healthcare Finance Click Through Rate 52