The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Email: Business email address Sign me up!

MarTech 103

MarTech Click Through Rate Machine Learning Banner 103

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Here are some tactics that will ensure your campaigns are always top-notch. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Conversion Rate 103

Conversion Rate Click Through Rate Machine Learning ROI 103

Ad Monsters

NOVEMBER 14, 2024

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 96

A/B Testing Click Through Rate Conversion Rate Machine Learning 96

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI Marketing CPA Conversion Rate 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. Marketers may struggle to measure the performance of their cookieless advertising campaign.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Single Grain

MAY 27, 2025

71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations. Personalized content consistently delivers better engagement, higher conversion rates, and stronger customer relationships. The market has recognized the value of this approach.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Effective use of emotional contagion can enhance the overall impact of marketing campaigns.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Understanding these changes can help optimize marketing strategies.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. The video marketing industry grew by 20% in 2023 alone. In fact, one in ten video marketers doesnt track ROI at all.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Thats why personalization is a critical component of successful B2B marketing strategies. Companies implementing personalized B2B campaigns see up to 40% higher conversion rates.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Single Grain

JANUARY 30, 2025

Understanding click probability can help businesses and marketers optimize their strategies for better visibility and higher engagement. Machine Learning Models Machine learning (ML) models are one of the leading technologies that Google uses to predict and optimize click probability in SEO.

SEO 52

SEO Click Through Rate Machine Learning Communications 52

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

A/B Testing 117

A/B Testing Marketing Machine Learning Retail 117

Single Grain

JUNE 14, 2023

And now there are countless AI marketing tools that are as common as pens (remember them?) AI tools are transforming the way we approach marketing, offering advanced capabilities and data-driven insights to optimize campaigns and drive revenue. or screwdrivers to help us with our daily tasks.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales?

Machine Learning 126

Machine Learning Click Through Rate Conversion Conversion Rate 126

Single Grain

MAY 5, 2025

What captivated this room of seasoned marketing executives wasn’t cutting-edge AI or the latest digital innovation it was the resurrection of design elements from decades ago. ” This distinction matters significantly for marketers and designers. The boardroom goes silent as the presentation concludes.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. This approach can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

JUNE 23, 2024

User fatigue from over-personalization is a growing concern in the advertising and marketing industry. This article explores the causes, impacts, and solutions to this issue, providing valuable insights for marketing managers and digital marketing specialists. This often leads to lower open rates and higher unsubscribe rates.

Machine Learning 130

Machine Learning Click Through Rate Conversion Rate Marketing 130

Advendio

MARCH 29, 2023

With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Worldwide spending on digital retail media advertising was projected to reach 110.67

Retail 96

Retail Machine Learning Media Real Estate 96

Single Grain

APRIL 12, 2025

Intuition and creativity have their place in account-based marketing, but data and analytics are what genuinely drive exceptional results. While many marketers understand the basic principles of LinkedIn ABM, fewer have mastered the data-driven methodologies that separate high-performing campaigns from average ones.

Machine Learning 52

Machine Learning Control Group Conversion Conversion Rate 52

The Ad Tech Blog

APRIL 22, 2024

AdMob employs machine learning algorithms to analyze user behavior, game engagement, and ad performance data. It’s a shining example for developers seeking to balance profitability with user satisfaction in the competitive mobile gaming market.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Martech

MAY 8, 2024

Relevant slides: From the DOJ’s deck: Squashing How it worked: Google increased an advertiser’s lifetime value based on how far their predicted click-through rate (pCTR) was from the highest pCTR. A screenshot of this document seemed to indicate Kumamon would add more machine-learning signals in the auction.)

Search Advertising 119

Search Advertising Advertising Click Through Rate Machine Learning 119

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. It’s a no-brainer.

Conversion 98

Conversion Marketing Click Through Rate Conversion Rate 98

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

The Ad Tech Blog

JULY 13, 2024

Introduction Understanding the connection between mirror neurons and emotional branding can revolutionize how you approach marketing strategies. Emotional branding can differentiate your brand in a competitive market. In the context of marketing, mirror neurons can be leveraged to create emotional connections with consumers.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Ad Monsters

SEPTEMBER 30, 2024

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

illumin

MARCH 27, 2025

Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. This is to further help advertisers make the most of their marketing campaigns and get more out of their experience in using its ad platform. Interested to hear more?

Click Through Rate 66

Click Through Rate Machine Learning CPA Retargeting 66

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. Marketers, publishers and adtech partners all will be looking to more meaningful signs of engagement, including attention metrics.

Media 135

Media Advertising Click Through Rate Machine Learning 135

Single Grain

JANUARY 8, 2025

If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. Here are the account-based marketing best practices and strategies to attract specific customers in your prospect pool. Use the right marketing and sales channels your accounts already use to boost visibility.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Digiday

APRIL 27, 2023

Amazon Ads has today unveiled machine learning updates to its demand-side platform, an ad-buying tool made available to third parties that is in contention with rivals such as Google’s Display & Video 360, and The Trade Desk. increase in click-through rate 34.1% What’s new?

Cookies 73

Cookies Machine Learning Click Through Rate Demand Side Platform 73