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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Martech Series

Earlier this quarter, The Fresh Market surpassed 365 days of total watch time for its Firework-enabled video content — including all short-form, shoppable video and live commerce content across the company’s owned media channels. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch. . +47%

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Media buying in 2024

illumin

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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CRO Best Practices to Immediately Boost Conversions on Your Website 

Spoton Digital Media

Examples include: Click to watch a video Download a gated content asset Share a link or piece of content Complete a survey or quiz Sign up for a newsletter or offer Register for an event Fill out a contact form Request a demo Sign up for a free consultation Make a purchase What Is Conversion Rate? Test, test, test.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

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TikTok Ads vs Facebook Ads

AdvertiseMint

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. TikTok’s click-through rate is 9% for in-feed ads.

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10 Real Estate Marketing Ideas You Should Never Skip in 2023

Ad Rants

Social Media Storytelling Share success stories, behind-the-scenes glimpses, and client testimonials. Regularly monitor key metrics like website traffic, click-through rates, conversion rates, and user behavior. By telling compelling stories, you create an emotional connection with your audience.