Remove Click Through Rate Remove Conversion Rate Remove CPL Remove Media
article thumbnail

What are Online Advertising Metrics and KPIs

Ad Ops Hero

The cost includes media cost, agency cost, creative cost, etc. Visits : It refers to number of visitors visited to the web page or a landing page after clicking on the ad. The numbers may vary from number of clicks recorded as a fewer times visitors may not visit the landing page. Formula : (Click / Impressions) x 100%.

CPC 52
article thumbnail

Best Gaming Ad Networks [2023]

Monetize More

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. Venatus If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. What Is In-Game Advertising?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Gaming Ad Networks [2022]

Monetize More

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. They have a 100% fill rate in the UK and offer excellent CPM’s.

article thumbnail

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. If 100% of people click, but 0% of them convert, you make nothing.

CPC 52
article thumbnail

15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Another way to measure brand awareness is through social listening. You can get a snapshot of your brand’s appeal to different demographics by tracking social media mentions. The volume of mentions and the reach are two KPIs for brand awareness on social media. Impressions and Clicks. Click-Through Rate (CTR).

CPL 52
article thumbnail

15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Another way to measure brand awareness is through social listening. You can get a snapshot of your brand’s appeal to different demographics by tracking social media mentions. The volume of mentions and the reach are two KPIs for brand awareness on social media. Impressions and Clicks. Click-Through Rate (CTR).

CPL 52
article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign. hovering, expanding).