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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When we want to reach new customers with our media, by sharing visually rich ads across feeds on Google platforms, it can help attract potential new customers when they are open to trying new products.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Useful blogs encourage subscriptions and social media follows. Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance. Test different visuals, ad copy, audiences, and placements. With the Facebook Business Manager, you can track click-through rates, conversion rates, and return on ad spend.

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Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Spoton Digital Media

How do they consume media and information? Select advertising channels and social media platforms your audience uses most, and go there. For example, B2B businesses may have more effective social media advertising on Linkedin instead of Facebook. Continue to improve your ads by measuring results and using A/B testing.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. When you build an audience through email, you own the audience. An email list belongs to you.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.