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Entropik Raises $25 Million in Series B Funding Round Led By Bessemer Venture Partners and SIG Venture Capital

Martech Series

We are excited to see the team extend their early leadership in the customer research category while continuing to expand into other categories as well, ” said Anant Puri, Partner, Bessemer Venture Partners. We believe the strength of the platform lies in its multi-modal, cross-functional capabilities.

Finance 82
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Festive Shoppers in Southeast Asia Go Digital, Set to Spend More Online this Holiday Season: InMobi Report

InMobi

InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released today the findings of the “Decoding the Connected Southeast Asian Festive Shopper in 2021” report.

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Report Launch: Decoding the Connected Indian Festive Shopper in 2021

InMobi

As the year comes to an end, our report ‘Decoding the Connected Indian Festive Shopper in 2021’ helps brands strike a chord with festive shoppers this year. • Apparel, Household appliances, Gifting items, and Jewelry are the top categories that consumers from India are searching for this festive season.

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Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards

Digiday

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 67
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Accessing Culture Beyond Ethnicity: Intent

illumin

Today we tackle one of the four fundamental elements we use to decode culture: Intent. Whether it is lifestyle, category, or brand direct keywords – search behavior gives us a concrete glimpse into words that are directly typed by consumers. Human culture is extremely hard to understand and make actionable.

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Building your generative AI marketing skillset: Training and upskilling

Martech

AI-Assisted Product Marketing Course Cost: $149 Maven AI Courses Cost varies, $200-$2,000 per course Blogs, events and newsletters By far the most nimble category on this list, newsletters, live events and blogs are the best way to get up-to-the-minute information. These AI-focused resources are just a few of my favorites.

Marketing 102
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Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards

Digiday

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 36