How Hightouch is “Streamlining” First-Party Data Activation in CTV
VideoWeek
NOVEMBER 25, 2024
If we extend that to CTV, and the high impression cost of CTV, that value starts to multiply very quickly.” This allows marketers to measure brand lift and conversions across different holdout groups, according to Maier. “One of our launch customers is one of the US’s largest food delivery apps.
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