Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 321

Brand Awareness Food Agency Media 321

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Peter Adams Senior Reporter post share post print email license Equinox is enlisting a new CMO to grow brand awareness and boost membership acquisition and retention. She replaces Jeff De Korte, who departed the brand last fall. Bindu Shah joins the company from Tory Burch.

Brand Awareness 43

Brand Awareness Finance Fashion Ad Tech 43

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget.

Marketing 123

Marketing Brand Awareness ROI Conversion 123

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. With lower costs and LinkedIns robust targeting, Microsoft Search can be a powerful addition to a B2B paid media strategy. Email: Business email address Sign me up! Processing.

Advertising 88

Advertising Media Conversion Audience 88

Martech

OCTOBER 18, 2024

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Every social media site has its distinct culture and jargon.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 91

Brand Awareness Marketing Advertising Media 91

Digiday

OCTOBER 15, 2023

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness. Continue reading this article on digiday.com.

Brand Awareness 98

Brand Awareness Real Estate Marketing Media 98

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 307

Brand Awareness Agency Conversion Marketing 307

Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 95

Brand Awareness Retail Marketing Media 95

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations.

Marketing 116

Marketing Brand Awareness Machine Learning GDPR 116

Martech

APRIL 15, 2025

Dig deeper: When and how to move beyond performance marketing to brand strategy Consider the full funnel For this illustration, lets simplify the marketing funnel into awareness, consideration and conversion. Awareness tactics make strangers to your brand aware of its existence.

ROI 99

ROI Marketing Brand Awareness Conversion 99

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Brand Awareness 128

Brand Awareness Marketing Media Audience 128

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. Social Media Targeting Capitalize on a high-volume, high-traffic channel to keep users engaged.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Media 144

Media Marketing Brand Awareness Audience 144

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.

Audience 119

Audience Brand Awareness Marketing Conversion 119

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. It’s understandable for brands to focus more on performance when consumers pull back on spending for extended periods of time. “If

Brand Awareness 52

Brand Awareness ROI Marketing Media 52

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers.

Conversion 113

Conversion Brand Awareness Click Through Rate A/B Testing 113

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Email Marketing. Create Online Content.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This metric helps in evaluating the effectiveness of marketing strategies in a changing environment. purchases, sign-ups) will be critical.

Conversion Rate 67

Conversion Rate A/B Testing Brand Awareness SEO 67

Martech

SEPTEMBER 4, 2024

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. You will also execute a mix of organic social media , owned media and paid campaigns. We have an average level of brand awareness and an average level of share voice in the marketplace.

MarTech 122

MarTech Marketing Healthcare Finance 122

Fuel Lines

SEPTEMBER 19, 2018

Increase awareness: My clients have found content marketing an essential element to developing their agency brand. It also allows them to maintain a brand awareness for their agency 24/7 without having to rely on disruption tactics of the past, such as cold calling. Creates Value: Intrusive sales tactics are a turnoff.

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S.

Marketing 134

Marketing CPL CPA Finance 134

Ad Rants

SEPTEMBER 27, 2022

Who has the time to worry about creating blog posts, infographics, and social media updates? You can post it on your website, share it on social media, or even repurpose it into other formats like eBooks and infographics. It Increases Brand Awareness. If you're on a tight budget, you can even do it yourself.

Marketing 175

Marketing Brand Awareness Audience Media 175

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Three-quarters of those in the Plus Company survey say that still rely on methods like lift studies, media mix and attribution modeling, and incrementality testings. Is it the copy, the images, the audio?

A/B Testing 125

A/B Testing Brand Awareness Communications Marketing 125

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events. Tools needed. Tools needed.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Digiday

SEPTEMBER 20, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “The reality is anyone can do an influencer campaign, but it’s really hard to do one that feels really authentic and creates the right [moments] that can create that connectivity and value for a marketer.”

Brand Awareness 93

Brand Awareness Communications Marketing Media 93

Digiday

JUNE 11, 2025

Brands have fully embraced social media content and are pushing the boundaries on Instagram, TikTok, Meta, YouTube and other platforms to drive engagement, mainly in the form of social actions. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Conversion 51

Conversion Brand Awareness Media Agency 51

Digiday

JULY 11, 2024

It looks to be a growing trend this year, proven by the growth of the retail media network space, in which even companies beyond traditional retailers like Chase Bank and United Airlines have recently unveiled their own ad offerings to challenge more conventional retail media networks from the likes of Amazon, Walmart and Target.

Retail 97

Retail Media Ad network Brand Awareness 97

Martech

SEPTEMBER 25, 2024

She added: “I’m in Canva every single day, whether it’s to make an ad, a logo, a flyer or a social media post,” said Hornstein. “I This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level. I do a lot of video editing in there — it’s pretty good.

Brand Awareness 114

Brand Awareness MarTech Video Ads Communications 114

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Social media engagement: Utilize platforms like LinkedIn to share insights, industry news and thought leadership content.

Conversion Rate 105

Conversion Rate Brand Awareness MarTech Education 105

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Animal welfare. Mental health.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. It’s about building trust, brand awareness, and thinking outside the box.

Cookies 130

Cookies Non-Profit Audience GDPR 130

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 129

Media Marketing Machine Learning MarTech 129

Digiday

JUNE 5, 2024

Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 94

Agency Media Brand Awareness Marketing 94

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. Digital, media and creative opps may be available as well. Under new leadership, media spend is expected to rise as well.

Agency 196

Agency Brand Awareness MarTech Media 196

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52