Martech Series

JULY 22, 2022

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Customer retention delivers better marketing ROI in the short- and long-run.”. Increasing/shifting brand awareness/positioning – 34%. Improving lead quality – 35%.

Retail 98

Retail Marketing Manufacturing Brand Awareness 98

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 120

Marketing eCommerce Communications Brand Awareness 120

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. The video brought a 10% increase in sign-ups, which meant 10 million new customers, boosting revenue by $48 million per year with an ROI of more than 1,000%.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

DECEMBER 16, 2019

More control – Brands can have more say in how the campaigns are run when they use their own employees. Strengthen internal relationships – Your company can forge bonds with employees, helping them build their status and career as they help you increase brand awareness. Food and Drug Administration got involved.

Marketing 110

Marketing ROI Audience Brand Awareness 110

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search.

Real Estate 52

Real Estate Entertainment Food ROI 52

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. Also, they regularly introduce new keywords, hence ensuring higher ROI.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

SEPTEMBER 10, 2019

Is it brand awareness? that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. You get to tap into the host blog's whole new network and promote your brand.

Marketing 112

Marketing A/B Testing SEO Banner 112

Banner Flow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . Brand personality reigns supreme on social media across many of the best social media campaigns. . Aldi UK “FreeCuthbert”.

Media 52

Media Advertising Audience Food 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

JUNE 13, 2019

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. I could create a blog post like “The 10 Best Foods to Eat After a Workout and How to Make Them Delicious” or “6 Muscle-Building Dinners to Try Tonight.”

Advertising 96

Advertising Banner Audience SEO 96

Martech Series

DECEMBER 22, 2022

greater ROI and 35% more bookings than other platforms. The platform resulted in brand awareness along with improving revenue streams. Taco Bell: Tex-Mex fast food restaurant Taco Bell sells tacos, burritos, and nachos. With Snap Ads, Marriot Bonvoy saw a 3.4x So, lets see how it can be a right platform for businesses: 1.

Audience 98

Audience ROI Advertising Media 98

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans?

Affiliates 52

Affiliates Food Conversion Rate Brand Awareness 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Popeyes , a fried chicken fast food chain, came out with a chicken sandwich in late 2019 that caused quite a stir.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 19, 2019

Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. Click here to download it for free right now!

Marketing 112

Marketing SEO Machine Learning Banner 112

Single Grain

JANUARY 16, 2023

Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Check these out: * 11 Brands That Are Doing Mobile Advertising Right. * 93% of marketers agree that video has helped them increase brand awareness. Mobile marketing will reach $57 billion by 2030. Statista ). The Social Shepherd ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 17, 2019

Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). How a Brand Persona Plays Into Effective ROI. 16 Branding Trends to Increase Awareness in 2019. It’s common for brands in a specific industry to follow certain branding trends. The same thing happened with Virgin.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

JULY 19, 2019

Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. Studio-shot: 97% more effective for brand awareness.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

AUGUST 10, 2021

These questions help you understand the results this customer achieved with your solution – and remember to seek answers that are as specific as possible: How has your business improved since you started using/working with [your solution/brand]? In terms of ROI, can you place a value on the impact of our solution (percentages are fine too)?

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Gamification is a way to make things more interesting for your audience by integrating game-like mechanics — awards, badges, leveling up, earning points, and ranking on leaderboards — to encourage engagement and brand loyalty. Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Brid.tv

APRIL 23, 2025

To summarize, advertisers get growing reach, better performance tracking , and, consequently, more ROI. This allows brands to deliver personalized, geographically relevant ads at the household level. AR Ads : Augmented reality elements layered onto the screen for interactive brand experiences.

Advertising 59

Advertising Video Ads Banner Impressions 59

MNTN

FEBRUARY 6, 2024

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 6, 2021

The ideal product marketing strategy addresses the customers' needs, uncovers which product features would solve those problems, identifies the best channels through which the product will reach the customers and at what price, and decides the PR required to position the brand in the customers' minds. Search Engine Optimization (SEO).

SEO 52

SEO Affiliates Non-Profit Communications 52

AdvertiseMint

SEPTEMBER 13, 2023

Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. Influencer marketing refers to when brands partner with influencers to promote their products or services. It’s a fairly new advertising strategy brands are using today. For example, a clothing brand finds fashion influencers.

Media 52

Media Fashion Audience Food 52

Single Grain

MAY 11, 2022

By helping with things like search engine optimization and precise targeting methods for your paid ads, your e-commerce consulting company can also ensure that you reach the right audience more often, which boosts your chances of advertising ROI. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Single Grain

MAY 4, 2022

Key Services: High-ROI online marketing campaigns. They will help you create a powerful marketing funnel based on your business goals so that you can track your goals and measure your ROI. Specializes In: They have a team of exceptional content writers who create high-quality and optimized content to get the best content marketing ROI.

SEO 59

SEO Agency Conversion ROI 59

Single Grain

MARCH 4, 2020

To set social media goals , decide what’s important for your business such as building brand awareness, increasing social conversion rate, generating more traffic or sales, etc. For the header image, you can choose an image that reflects your brand personality. Start small and increase your spend as you improve your ROI.

Media 66

Media Marketing Audience ROI 66

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns.

CPC 59

CPC Click Through Rate Conversion Rate Conversion 59

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JANUARY 2, 2024

Since short-form video generates the highest ROI of any social media marketing strategy, you should explore your options for producing videos that highlight what your brand does best. X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home.

Media 52

Media Audience Education Entertainment 52