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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

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Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul

Martech Series

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Amid the uncertainty ahead, now is an optimal time to reassess brand loyalty strategies. Now is the Time to Adopt.

eCommerce 111
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Over half of marketers are using the metaverse or considering it

Martech

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Lack of industry standards (20%).

Marketing 117
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The Ultimate Guide to CTV & OTT Advertising

Digital Remedy

Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making. Where Can We Run CTV/OTT Ads?

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How Marketing Mix Modeling SMB Solutions Cut Waste by 38%

Single Grain

Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase. Traditional last-click attribution significantly underestimates the value of upper-funnel activities, including content marketing, social media, and brand awareness campaigns.

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4 Key Digital Marketing Strategies for an eCommerce Store

Digital Ad Blog

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. The higher your website ranks, the more likely it is to be seen by potential customers.

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The Role Of Influencers Within Social Commerce

Martech Series

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.