Monetize More

JANUARY 16, 2023

They may also inject spyware onto your site, or appear to be a fake search engine, among other things. Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed. Click bots are the kind that fraudulently clicks on ads, causing website analytics to be skewed. Is bot traffic bad or good?

SEO 52

SEO Machine Learning Ad network Audience 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

AdvertiseMint

JANUARY 21, 2024

You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions. What is a Marketing Automation Software? But picking the right software can feel confusing with so many options out there. It makes life much easier for marketers.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Ad Ops Hero

OCTOBER 2, 2023

But it’s a sign of what’s to come. “If Today’s gen AI platforms, however, require much less data since companies can start out with general-purpose foundation models and either fine-tune them on their own data, add a vector database, or inject information and examples directly into the prompt. billion to the global economy.

Finance 91

Finance Marketing Conversion 91

Lemonads

AUGUST 26, 2020

According to some estimates, the digital marketing industry lost more than $42 billion to ad fraud in 2019, which adds up to more than 4.7 Not only this, but the entire industry can lose up to $100 billion to ad fraud in 2023 alone if the issue is not addressed. Is Fraud a Big Problem in Affiliate Marketing? million dollars per hour.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Single Grain

AUGUST 23, 2019

What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking? What is the difference between HTTP and HTTPS? " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Why Web Security Is Important.

SEO 104

SEO Banner Conversion Conversion Rate 104

MNTN

JANUARY 19, 2024

What Is Lead Conversion Touch Attribution? Deeper understanding of customer behaviors: This model helps you understand how leads are first captured and what triggers a positive response from them. This allows you to inject your resources where they can make a noticeable difference.

Conversion 52

Conversion Viewability Advertising Media 52

Martech

NOVEMBER 20, 2023

What content curation looks like in the digital era Curation is more than simply accumulating and sharing different pieces of content, which is easier than ever in the digital age. Inviting guest posts to your blog. Publishing authoritative content is among the best ways to attract high-value B2B leads.

Marketing 134

Marketing Audience Entertainment Conversion 134

InMobi

NOVEMBER 10, 2020

Digital advertisers are always worried about ad fraud in their campaigns. The good news is that the programmatic mobile in-app advertising space has recently made great strides in the fight against ad fraud. In particular, advertisers will be keeping a very close eye on post-bid fraud like click injection in a post-IDFA world.

Advertising 52

Advertising Ad Click Mobile Ads Pop-Up 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. By: Disguising ads. So what do marketers do? Let’s kick things off with a brief explanation of what Google’s goal as a search engine is. If so, you’re not alone. We work harder.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. In this blog post, we will explore the various types of PETs available and provide examples of how they are being used in AdTech today.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Single Grain

SEPTEMBER 20, 2023

By the end, you should have a bit better awareness of what levers you can pull to satisfy YouTube’s algorithm. By the end, you should have a bit better awareness of what levers you can pull to satisfy YouTube’s algorithm. Not only that, but longer view times mean more opportunities for ad revenue generation for YouTube.

SEO 52

SEO Audience Entertainment Impressions 52

Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Single Grain

JULY 11, 2023

But we’re not just adding it here because it’s trending. Inject your unique voice, personality and expertise into the content to establish a genuine connection with your readers. For example, while writing a blog post on marketing, you might include a CTA like, “If you want our team to handle it all for you, check out our agency.”

Marketing 75

Marketing Audience Conversion Agency 75

InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Current State of Mobile Ad Fraud Detection and Prevention According to mobile measurement provider Adjust, mobile advertising fraud almost doubled between 2017 and 2018. billion and $19 billion.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

Single Grain

AUGUST 12, 2022

When you’re looking for a new pair of workout leggings, what do you do? They’re the websites that Google thinks you’ll find most valuable and relevant , based on the content and what other websites think of them. So what exactly is off-page SEO? TABLE OF CONTENTS: ↓ What Is Off-Page SEO? What Is Off-Page SEO?

SEO 136

SEO Pop-Up Media Marketing 136

Single Grain

JULY 10, 2023

In this blog post, we’ll go over 24 LinkedIn growth hacks (plus 7 bonus tips) that you might not know about that can help you build brand exposure and increase engagement Work With Us Engaging Comments for Viral Reach To kick off our LinkedIn hacks, let’s explore the power of engaging comments. Updated July 2023.

Audience 40

Audience Media Conversion Conversion Rate 40

Single Grain

OCTOBER 25, 2019

What Is Newsjacking? In the words of David Meerman Scott , who pioneered the term back in 2011: “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”. This is what Oreo did, back in 2013 when the Super Bowl blackout happened. Get A Free Consultation.

Marketing 97

Marketing SEO Shipping Media 97

Single Grain

AUGUST 9, 2019

What audience segments would benefit from your content and interact with it? What drives their motivation and loyalty to brands? What kind of content, deals and services would work for them? These are the kinds of questions you should be asking : What is the buyer’s role in the company? What is the buyer’s gender?

Banner 102

Banner SEO Audience Education 102

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. billion in 2016 to $12.12 1) Neil Patel.

Marketing 106

Marketing SEO Banner Audience 106