Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? terawatt-hours (TWh) of energy—were attributable to online advertising. You bet—and more than that, they present an opportunity for marketers.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Clearcode

APRIL 7, 2022

But as we all know, third-party cookies are not very privacy-friendly and are being shut off, one web browser at a time. So how can advertisers still run personalized ads, measurement, and attribution without third-party cookies while still ensuring a certain level of user privacy protection? What Is a Data Clean Room?

Cookies 97

Cookies Ad Targeting Retail Audience 97

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? terawatt-hours (TWh) of energy—were attributable to online advertising. You bet—and more than that, they present an opportunity for marketers.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? terawatt-hours (TWh) of energy—were attributable to online advertising. You bet—and more than that, they present an opportunity for marketers.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? terawatt-hours (TWh) of energy—were attributable to online advertising. You bet—and more than that, they present an opportunity for marketers.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? terawatt-hours (TWh) of energy—were attributable to online advertising. You bet—and more than that, they present an opportunity for marketers.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

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Advertising GDPR Banner Healthcare 98

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. And while OpenAI admits the tool has significant weaknesses in its current state, the early demo footage released by the company is very impressive.

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Marketing Media Entertainment Agency 52

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent in 2023 and 8.2 percent of total spend.

Media 52

Media Retail GDPR Agency 52

Digiday

OCTOBER 30, 2022

SKAN 4), the latest version of its privacy-based campaign measurement framework. Apple launched the first edition of SKAN in 2018, with the goal of boosting users’ privacy while still providing marketers with the data they need to grow their businesses. could impact the mobile app marketing and measurement space.

Conversion 72

Conversion Ad Inventory Ad network Marketing 72

PrograMetrix

APRIL 28, 2021

How Data Decentralization Will Shape the Future of Programmatic. This has spurred interest in decentralization in many places, including a growing focus on local elections, widespread investment in cryptocurrency, and a surging interest the various potential applications of blockchain technology. The Shifting Data Landscape.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry. When comparing RPM and CPM, there are a few clear distinctions to make. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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CPM Fill rate Impressions CPC 52

AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? When used in marketing, AI allows brands to: Analyze customer data to personalize content and product suggestions. AI and machine learning make all that possible.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Basis

FEBRUARY 23, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. That’s just science. That’s just science.

Advertising 82

Advertising Machine Learning Conversion Rich Media 82

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Marketing 66

Marketing Rich Media Audience Education 66

VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Google Brings Beta Privacy Sandbox to Android Google is rolling out its Privacy Sandbox beta version for Android. Top Stories Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. BBC Unveils Plans to Go Digital First. In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. Top Stories.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. The price is around half that of its current ad-free offering.

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Non-Profit Ad Tech Entertainment Agency 128

Basis

JULY 27, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. That’s just science. That’s just science.

Advertising 52

Advertising Machine Learning Non-Profit Media 52

Automatad Inc.

NOVEMBER 23, 2023

Imagine your SSP as a digital auctioneer, hosting lightning-fast auctions whenever someone lands on your site. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. We all know that SSPs help with yield optimization.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market.

Advertising 40

Advertising Cookies Banner Machine Learning 40

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Advertising spend totalled £12.52 Top Stories.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

RevX

SEPTEMBER 13, 2021

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. In the past couple of years, fintech has become a lot like mobile gaming.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Think back to the last time you registered for a webinar or downloaded an eBook or whitepaper. Had you been actively searching for material around its themes?

Marketing 60

Marketing Rich Media Audience Education 60

VideoWeek

OCTOBER 1, 2022

Magna says that while these two new entrants may take some spend away from linear TV or rival AVOD services, it expects they will “grow the pie” for CTV as a whole. CTV revenues are expected to grow by 22.1 percent for the current year, but then will drop by 7.5 percent next year. percent next year. The Week in Tech.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

NOVEMBER 18, 2022

The decision dovetailed with a growing perception that Nielsen had not done enough to evolve its TV ratings systems in line with major changes in consumer habits. The decision dovetailed with a growing perception that Nielsen had not done enough to evolve its TV ratings systems in line with major changes in consumer habits.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

NOVEMBER 11, 2022

Coalition members are committed to establishing a common approach to carbon emissions in advertising, based on a proposed measurement framework released by GroupM back in July. Top Stories. Netflix Moves Into Live Streaming, Explores Acquisitions of Sports Rights and Leagues. The timing makes sense for Netflix.

Media 52

Media Retargeting Non-Profit Entertainment 52

Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

AUGUST 26, 2022

The fraudsters downloaded lists of real online devices, and used that data in fraudulent ad requests to make it look like traffic originated from real CTV viewing. . ” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year. .” Top Stories.

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Brand Lift Media Electronics Agency 98

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. Privacy Updates. Google Topics API in Privacy Sandbox. Google has released its latest proposal known as Topics API in its Privacy Sandbox.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

VideoWeek

OCTOBER 7, 2022

Associated Newspapers – publisher of the Daily Mail, Mail on Sunday and Mail Online – is being sued for “gross breaches of privacy” by a high-profile group of claimants, including Prince Harry, Sir Elton John and Doreen Lawrence, mother of murdered teenager Stephen Lawrence. Top Stories. RTL Cancels M6 Sale Plans.

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GDPR Cookies Agency Ad Tech 65

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. billion USD: This year, display ad spend is expected to surpass search advertising.

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Display Advertising Advertising Machine Learning Video Ads 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. SmartHub is about creating independent advertising solutions for businesses. What is White Label ad exchange? What does SmartHub do? Who is SmartHub for?

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Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

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Advertising Marketing Agency Media 82

Single Grain

JUNE 19, 2023

As digital media platforms are cracking down on how user data is tracked, marketers across the globe find themselves having to adapt rapidly. ” In this blog post, we’ll dive into the definition of dark social, its significance, and the challenges it presents.

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