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MarTechBot update: Personas, image generation and new prompts

Martech

Today, the team at MarTech is excited to announce several significant updates and upgrades. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Enhanced prompts Because we all love prompts and prompt libraries, I’ve added some ideas and prompts on each of the persona pages.

MarTech 106
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

Marketing 129
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. “It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. You guys did me proud.” She was very tired of the quarterly fight for funding.

Marketing 114
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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.

Marketing 126
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Lead Generation: An Excerpt from the Advertising Law Tool Kit

All About Advertising Law

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Advertisers that harness the power of lead generation should consider the best practices listed below to mitigate legal risk. Recognize the risk of noncompliance.

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Why automation is the future of lead management (and RevOps)

Martech

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. On the one hand, the proliferation of SaaS means teams across the organization can find best-in-class solutions for their use cases.

ROI 103
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Essential Guide: How to Choose Facebook Advertising Agency

AdvertiseMint

Well, you could begin by finding the right agency to run your business ads. This blog post will help you find a good agency for Facebook advertising. A Facebook ad agency is a group of people with the skills and tools necessary to run ads on the platform. Ask the Facebook ad agency for ideas or suggestions.

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