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What Is Earned Media?

AdvertiseMint

Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources. How does earned media differ from paid and owned media?

Media 52
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How to send more emails and grow your subscriber list

Martech

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

eCommerce 112
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns. Guest blogging. Brand ambassadors. Event appearances.

Marketing 132
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Video Monetization Strategies: Which One is best for You?

Monetize More

You can choose to achieve it via subscriptions, advertising, or direct transactions. Rather than depending on advertising revenue from YouTube, you can now choose to earn a lot more cash seamlessly. You Can Opt for Blogging Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach.

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Why data attribution matters

illumin

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. Meta Attribution Tool: The Meta Attribution Tool is a valuable resource for advertising on any Meta platform (including Facebook, Instagram, and Threads).

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The End of the #ad? A Turning Point for Branded Content on Social Media

All About Advertising Law

It is also no secret that advertisers, agencies and influencers alike are often confused about how to comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials. The tag will appear directly underneath the user’s Instagram handle in the post or story, where the location tag is currently placed.

Media 53
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FTC Finalizes Updated Endorsement and Testimonial Guides

All About Advertising Law

The revised definitions state that “endorsements” might include tags and “likes,” depending on the circumstances. Furthermore, followers of well-known influencers expect that they endorse products only when paid (but the FTC did not identify specific influencers fitting these descriptions). Material connections. Purchasing “likes.”