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Publishers Fear Ad Revenue Slide with First-Party Cookies Under Threat

VideoWeek

In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. And publishers aren’t exactly having an easy time in the advertising market right now.

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Impersonation Rulemaking: FTC Takes Steps to Tackle AI

All About Advertising Law

On February 15, 2024, the Federal Trade Commission (FTC) announced a two-step approach to tackling impersonation fraud. Comments on the Impersonation Rule’s proposed revisions are due 60 days after being published in the Federal Register. To learn more about Venable’s Advertising Law services, click here or contact one of the authors.

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Textbroker Announces Launch of Free Service Transparent.ai

Martech Series

Textbroker International , a leading provider of web-based content, announces the launch of the free tool Transparent.ai service, launched at the beginning of February 2023, Textbroker is proactively countering the possible misuse of AI. to help distinguish between human-written and AI-generated content. In November 2022, U.S.

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Creators react to Twitch’s updated revenue share model

Digiday

21 blog post , Twitch president Dan Clancy announced that from June 1, 2023, onward, streamers with pre-existing agreements would only receive the 70/30 split for their first $100,000 earned through subscription revenue, with revenue above that being split at the standard 50/50 share split. Blaming AWS.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. Today’s announcement fulfils the promise. “It connects with your CRM. .”

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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. By inputting a simple prompt, you can get a whole host of ideas, from blog post topics to social media captions, that can help you create engaging and effective marketing campaigns for your clients.

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What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. Hence, it became vital for publishers and advertisers to learn about it. After that, when the same user visits the publisher site that sells ad space (e.g., So, let’s dive in.