Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The challenges of adtech.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

Marketing 89

Marketing eCommerce Pop-Up Communications 89

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Subsequently, Google has made a few interesting announcements this year, regarding initiatives that can have a big impact on advertising. Google initiatives.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Header Bidding Ad Server Cookies Ad Inventory 98

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

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Non-Profit Cookies Ad Tech Audience 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. In this blog post, we explain what SDA is, how it works, why it was created, how it differs from other alternatives, and the pros and cons. The Advantages of Seller Defined Audiences.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Since a lot of ad auctions take place at the same time, the competition grows, which positively affects the publishers’ advertising revenue. Here they are.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm. SmartHub's Features Have No Limits!

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Ad Exchange Ad network CPC CPM 64

NewProgrammatic

JANUARY 26, 2022

Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. To make it easier, we’ve listed summits, conferences, and expos that are not only relevant to the programmatic industry but also worthwhile to attend for anyone interested in growing a brand in a digital space.

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Affiliates Advertising eCommerce Retail 52

Clearcode

APRIL 7, 2022

So how can advertisers still run personalized ads, measurement, and attribution without third-party cookies while still ensuring a certain level of user privacy protection? Various solutions to this problem have emerged, with data clean rooms being one of the main ones. Advertisers put a package of their first-party data on the belt.

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Cookies Ad Targeting Retail Audience 97

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Clearcode

JUNE 15, 2023

These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness. In this blog post, we’ll explore the benefits of PETs in AdTech and the challenges that come with implementing them.

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Machine Learning GDPR Advertising Audience 52

Clearcode

SEPTEMBER 1, 2022

The programmatic advertising industry is not without its fair share of challenges. From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. Luckily, a number of solutions have emerged to tackle these issues.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! It might be quite challenging to keep track of all tasks and accounts at the same time. To tackle this issue, many enterprises are outsourcing Ad Ops services. What is Ad Ops?

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Ad Ops Ad Exchange Ad Tech Non-Profit 52

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Smart-Hub

AUGUST 2, 2022

Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. What kind of business needs White label solutions? Few companies can afford to develop their own solution from scratch. Thus, we launched an outstaffing service for SmartHub white label programmatic platform owners.

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Ad Ops Ad Server Advertising Retargeting 40

Basis

JUNE 1, 2022

This is the eighth in an 11-part series of blog posts that focus on Basis Technologies’ corporate guiding principles , and how those values show up in the workplace and in the lives of our people. She eventually transitioned into a sales role at her agency, where she witnessed one of the first DSP solutions.

Ad Tech 77

Ad Tech Non-Profit Agency ROI 77

Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. White Label partnership is the latest trend in adtech. Today, the U.S.

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Ad Exchange Advertising Non-Profit Banner 40

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

SEO 112

SEO Machine Learning Food MarTech 112

Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay. However, this is generally considered an advertiser-side metric since it’s effective in tracking expenses for campaigns.

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CPM Fill rate Impressions CPC 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Below, NewProgrammatic has prepared a shortlist of the most influential BNPL industry entities that offer eliciting advertising opportunities for worldwide brands.

Marketing 52

Marketing Impressions Audience Advertising 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Martech

JULY 10, 2023

While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours.

Marketing 133

Marketing Education Communications Entertainment 133

Adtelligent

MARCH 12, 2020

In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges collectively. Other sites of the publishers’ partners and advertising services set up and gather third-party cookies to use them for remarketing purposes.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. The explosion of ecosystem complexity has created a new kind of challenge for marketers,” Vanja said.

Advertising 52

Advertising Viewability Marketing Media 52

Adacado

JULY 4, 2017

A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. Complexity As programmatic marketing evolves so does its complexity.

Impressions 56

Impressions Agency Audience Marketing 56

Digiday

OCTOBER 16, 2022

We held two Town Halls, the first to address their pain points, and the second to seek out solutions they have to those pain points. Search KPIs and programmatic KPIs are not the same. So why do you want me to put my programmatic campaign towards a search KPI that I’m never gonna be able to meet?”. PAIN POINTS.

Media 64

Media Education Agency Conversion 64

VideoWeek

FEBRUARY 17, 2023

“Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. With the beta, users and developers will be able to experience and evaluate these new solutions in the real world.”

Viewability 52

Viewability Audience Media Ad Tech 52

Adacado

JULY 4, 2017

A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. As programmatic marketing evolves so does its complexity. The Solution & Benefits. Prioritization.

Impressions 40

Impressions Agency Audience Display Advertising 40

InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. What do data-driven advertising campaigns on mobile devices actually look like? Mike Brooks, SVP of Revenue at WeatherBug, noted.

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Advertising Machine Learning GDPR Audience 52

Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. Google AdX services: Unlock the full potential of your ad inventory with MonetizeMore’s Google Ad Exchange, offering access to premium advertisers and higher CPMs.

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