Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. This blog curates the right approaches to overcome banner blindness with correct insights and factual information. Mobile banner ads get clicks, but 50% of them are accidental.

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Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. 2- Focus on ad placement. Improper ad placement can lead to low CTR.

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AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. So, for a more effective CTR, you’ll need to have more people seeing and interacting with the ads on your site.

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JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

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JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

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VideoWeek

JULY 13, 2022

Mobile monetisation platform ironSource has agreed a merger with Unity, one of the world’s most popular gamer creation platforms. Isreali ad tech company ironSource, founded in 2010, runs a suite of monetisation tools for mobile app developers – covering both advertising and in-app purchases.

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MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Interstitial Ads.

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FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. What are Parallax Ads?

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SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception. Google AdMob.

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Martech

SEPTEMBER 18, 2023

To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. Mobile users can now experience the efficiency of the AI content assistant for social media (beta). Learn more in this video. with reply management and inbox connectivity.

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Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In our new article, we talk about popular formats, what you need to know about them, what results do they show, and how this can affect your performance and media trading. What is mobile video advertising?

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FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. It can be mistaken as a payment figure, but in reality, it’s more of an estimation of what the publisher could earn from ad revenue.

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Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In the meantime, we’ll tell you which ad formats are the hottest this year. 76% of U.S.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. But it’s not like one-size-fits-all situations – your SSP lets you set the rules. This blog is the ultimate guide on supply-side platforms (SSPs).

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. The elimination of marketing roles and jobs is reactionary.

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Martech

NOVEMBER 30, 2021

This update rewards secure & fast-loading pages on mobile devices which pass Core Web Vitals requirements as described by Google. While the search impact thus far has been largely flat, we’ve seen numerous websites in competitive verticals lose mobile traffic throughout the update. Link spam & guest blog posts.

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RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 1) Campaign Management. 4) Audience Building.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process.

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InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. For starters, AI can go a long way towards ensuring that ad creatives are the right fit for any target audience.

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Lemonads

AUGUST 10, 2020

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

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InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

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Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising.

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Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards.

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! AdsKeeper’s ads are of high quality and they can also be easily customized!

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Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. A Quick Overview of Fraud in Advertising Last year, it’s estimated that ad fraud cost advertisers close to $42 billion on a global scale.

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Lemonads

SEPTEMBER 10, 2020

According to recent data, Nativo’s leading advertising technology platform, with its 109MM monthly uniques on desktop and 173MM monthly uniques on mobile, Nativo rises above Sharethrough with its 96MM monthly uniques on desktop/147MM on mobile and TripleLift with its 91MM monthly uniques on desktop/168MM on mobile.

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Digiday

MAY 2, 2023

The brand and its studio offered bite-sized gameplay that turned stories into quizzes, posts into puzzles and introduced new interactive AR filters. It also leveraged ad testing and channel optimization techniques to improve performance continuously and set audience-specific benchmarks.

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MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

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Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

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OCTOBER 20, 2022

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Click Here To Enroll.

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APRIL 18, 2023

Understanding the optimal number of AdSense ads to include on a page is crucial. In this article, we’ll provide expert tips and insights to help you determine the ideal ad placement and density based on your content, layout, and user experience. Publishers may not place more than one “large” ad unit per page.

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InMobi

MARCH 2, 2020

Similarly, some ad formats like fullscreen interstitials and videos are often inherently brand safe since they never appear directly alongside divisive or controversial blog posts or other content. This includes not just broadcast television coverage but also digital streaming channels such as connected TV and mobile apps.

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MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

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