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Benefits of UPRs Management for Publishers to Boost Programmatic Revenue

YieldBird

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM 98
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. How will you measure the success of your AI tools to positively impact the completion of these tasks? How long do you need to archive the information?

Education 132
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3 DAM considerations before adopting genAI

Martech

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. How much dynamic media do you need and are you satisfied with this tool’s quality?

MarTech 106
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A Complete Guide to Facebook Ads Agency Pricing

AdvertiseMint

Would you like to learn about Facebook ads agency pricing? This blog post will break down the pricing models used by Facebook advertising agencies. Facebook Advertising Agency Pricing Models Facebook ad agencies typically employ various pricing models to cater to the diverse needs and budgets of their clients.

Agency 52
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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. Take a look at this video, which serves as an example of how Argos, a prominent U.K.

CPC 107
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Ad Agency New Business is Harder Because One Key Ingredient is Lacking

Fuel Lines

Without a differentiated position, ad agency new business is much harder than it needs to be. I know how difficult agency positioning can be but, I also know that a lack of positioning creates even more hardships. As a general rule, ad agencies try to be all things to all clients for fear of losing potential business. “As

Agency 265
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Amazon Vendor Central Account: The Complete Guide

AdvertiseMint

So, we have written this blog post to enlighten you. Let’s break down Amazon’s Vendor Central pricing to help you make informed decisions for your business: 1. It’s essential to factor in these expenses when pricing your products on Amazon Vendor Central to ensure your profit margins remain healthy.