Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. In 2023, five U.S. Which leads me to ….

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The DSP market exclusively was valued at $20.77

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Programmatic ad-buying. The challenges of adtech.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Automatad Inc.

JANUARY 23, 2024

Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. So, let’s dive in. What Is Protected Audience API?

Audience 52

Audience Cookies Ad Server Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

AdvertiseMint

DECEMBER 7, 2023

Here are a few of what I’ll cover: Making your chiropractic website magnetic so it pulls in prospects from Google Getting more online reviews and patient stories Building a strong presence on social media Creating content people really want to read You can take your practice to new heights with strategic yet simple marketing solutions.

Marketing 52

Marketing Education SEO Media 52

Smart-Hub

NOVEMBER 29, 2023

However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Advertisers and effective ad buying.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

JULY 2, 2020

The goal of this board was to channel customer feedback in a more open, diverse forum, and provide our customers a direct channel to guide InMobi’s product roadmap in a way that helps them the most. Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. In 2023, five U.S. Which leads me to ….

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. In this guide, we’ll unpack the meaning of each metric and help you work through any confusion you may have surrounding these key terms.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

DECEMBER 15, 2022

When you become an AdSense publisher ( find out how to get started here ), your goal is to increase the monetization of your websites by realizing Google AdSense payments from the cost per click and AdSense search programs. You will earn income every time a visitor on your website clicks one of the ads you have agreed to host.

Electronics 52

Electronics Conversion Rate Conversion 52

AdvertiseMint

SEPTEMBER 5, 2023

A rock-solid funnel guides potential customers step-by-step into becoming buyers. In this comprehensive guide, we’ll dive deep into funnel mastery. Ever imagined you could guide a prospective customer through a strategic path to purchase? Provide value by educating through blogs, videos, and guest posts.

Marketing 52

Marketing Conversion Education Conversion Rate 52

AdvertiseMint

NOVEMBER 22, 2023

This guide will show you how to successfully scale your business online and do it correctly. After reading through this guide, you’ll be equipped with proven online business growth strategies to fulfill that dream. You’ve probably been wondering how to scale your business online with so much competition around.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Lemonads

MAY 16, 2021

Are you willing to start a Blog this year? With the digital marketing boom, blogging is still a very profitable career option. Some people are making thousands of dollars from blogging. In this article, we will take you from what is a blog to the best blogging platforms, the pros, and the cons. What is a Blog?

Affiliates 52

Affiliates Marketing Food Fashion 52

AdvertiseMint

JUNE 15, 2023

Are you seeking the best Facebook marketing guide to help take your digital presence to the next level? Our guide includes the information you need to run effective campaigns. Make a Meta Ads Manager account. If you plan to advertise, an Ads Manager account can help you promote your business. Open a Facebook shop.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The Ultimate Guide to AdTech Terminology. Online advertising usually refers to ads shown in web browsers. To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions. AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Marketing 66

Marketing Rich Media Audience Education 66

Brid.tv

DECEMBER 2, 2022

With so much traffic, it is no wonder that mobile ads have such great monetization potential. Today, we’ll take a look at some of the most popular mobile ad formats and help you choose the right one for your business. Some of the biggest perks of in-app ads are the amount of time and the number of users of mobile apps.

Mobile Ads 60

Mobile Ads Video Ads Banner Rich Media 60

VideoWeek

MAY 27, 2022

Video Drives European Ad Spend Growth. In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million. European digital advertising grew 30.5

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. In this week’s Week in Review: Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Marketing 60

Marketing Rich Media Audience Education 60

Ad Wisey

FEBRUARY 14, 2023

To make it more useful for you, we included reasons for each activity and added links to apps and services that can do a part of the work for you. “How do I get traffic?”, “How do I make people come to my store?” and “How can I get my first 100 visitors?” are some of the most popular questions asked by online store owners across the web.

eCommerce 52

eCommerce SEO Pop-Up Audience 52

InMobi

MARCH 26, 2019

marketing campaigns with ads within mobile apps), it’s tempting to just port over web attribution models from Google Analytics or solely focus on single actions like when users click to download the app. Ads for the app would include a deep link connecting to the app stores, with pixel tags often used to track the final install.

Marketing 52

Marketing Ad network Ad Tech Ad Targeting 52

Lemonads

AUGUST 2, 2020

Don’t let this be an obstacle -- investing time in your affiliate business is necessary for success and our guide below will give you a list of reliable forums you can trust. This platform was founded by a group of elite affiliates, creating an ecosystem for the exchange and overall proliferation of industry knowledge.

Affiliates 52

Affiliates CPA Marketing SEO 52

Lemonads

AUGUST 30, 2020

This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ? Taboola’s personalized content recommendations can be found within a customizable widget on the bottom, top, or side of blog posts or within the feed too! It’s RevContent free? It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. In simple terms, openRTB technology allows you to organize an auction in real-time every time there is an opportunity to serve an ad.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Lemonads

JULY 18, 2021

In this Affiliate Marketing guide for advertisers, we will tell you exactly how you can incorporate this marketing strategy into your business. Below, we’ve put together an affiliate marketing guide for advertisers to help them understand this promotional approach and find the best marketers available. What Is Affiliate Marketing?

Affiliates 52

Affiliates Advertising Marketing Conversion 52

Lemonads

MAY 2, 2021

Our team has seen first-hand what you need to do to become an affiliate marketer, so we’ve put together a comprehensive guide with all the required steps as well as tips to improve your chances of succeeding. At lemonads, we’ve worked with countless high-quality affiliates, many of which became leading marketers after a short period of time.

Affiliates 52

Affiliates Marketing Conversion Audience 52

AdvertiseMint

JULY 7, 2023

In this blog post, we’ll walk you through the basics of using TikTok so that you can confidently join in on the fun! Getting Started with TikTok Making a TikTok account To begin, access the Google Play or App Store and download TikTok. Are you curious about how to use TikTok? Read on as we cover the following: What is TikTok?

Affiliates 59

Affiliates Audience Media Entertainment 59

MNTN

JULY 6, 2023

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. If you’re selling shoes, however, you need to know how to best move your prospects from contemplation to active purchasing. That’s where the conversion funnel comes in. What Is a Conversion Funnel?

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Lemonads

JANUARY 8, 2021

In other words, brands only pay for ads that generate results, which can come in the form of website traffic, leads, or sales. Although new affiliates need to learn from first-hand experience, having a reliable affiliate marketing guide will help shorten the learning curve and allow you to hit the ground running.

Affiliates 52

Affiliates Marketing Conversion Food 52

Lemonads

MAY 7, 2021

You as a publisher promote the offer in your channels, the advertiser in exchange pays you a commission. Everything you need to know about the top trending topic this spring and summer. Affiliate marketing opportunities for content creators in the lifestyle, health, and fitness niches. Covid-19 vaccines are out. Do you know what this means?

Affiliates 52

Affiliates Food Audience SEO 52