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Google Accused of Costing Brands Billions in Fraudulent Video Ad Placements

VideoWeek

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

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The bright future and dark reality of AI in AdTech

Monetize More

In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. Salesforce Marketing Cloud: Provides AI-driven capabilities for personalized marketing automation, customer journey mapping, predictive analytics, and email marketing.

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics.

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Targeted Ads

The Ad Tech Blog

For most of my career, I’ve designed and built ad campaign analytics and user tracking platforms. Facebook, Google, Amazon can charge a premium for their ads because they allow you to target a specific group of users, or find similar users to your existing customers. The post Targeted Ads appeared first on The Ad Tech Blog.

Ad Tech 130
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Everything else has changed dramatically (the not-so-good news).

Education 128
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How to appeal an AdSense ban for invalid traffic?

Monetize More

AdSense rules and content policy guidelines can be tricky for publishers to follow. This is where many publishers make costly mistakes and get into trouble with their advertising partners. However, since AdSense is a Google product and they want to protect their advertisers, we can’t provide any guarantees.

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How Can I Increase my Website’s Pageviews?

Monetize More

As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. Google Analytics describes a pageview as the following: “A view of a page on your site that is being tracked by the Analytics tracking code.”

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