Digiday

AUGUST 31, 2023

It’s early days for TikTok’s new search offering — a search ads toggle available via TikTok’s ads manager that was in beta until last week when it became available for all advertisers — but the ease of use as well as the discoverability focus both appeal to agency execs for their brand clients. Continue reading this article on digiday.com.

Agency 86

Agency Marketing Media Advertising 86

Martech

JULY 27, 2022

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post. . The future of addressability.

Cookies 126

Cookies Non-Profit Advertising MarTech 126

Fuel Lines

FEBRUARY 3, 2016

Today it’s blogging, podcasts, personal branding, public speaking and content marketing fueled by social media for inbound leads. Here are some highlights from Douglas’ interview: “When Artillery started it was very much the traditional advertising agency model that was my bailiwick. we would bolt that on.

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Agency Marketing Media Advertising 253

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. Feeling overwhelmed by AI? Get MarTech!

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MarTech Audience Conversion Marketing 121

MNTN

JUNE 15, 2022

We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. Summer’s here, and the only thing hotter than the temps is the opportunity advertisers have to drive some serious ROI. Read the blog post here. Read the guide here.

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A/B Testing ROI Conversion Audience 96

Smaato

MAY 5, 2022

Meet Our OTT Advertising Platform Welcome to our Blog Series! We’re excited to share more information with you about a particular facet of our holistic omnichannel OTT advertising platform. The post OTT Blog Series: Roll of Ad Podding in the Future of CTV appeared first on Smaato.

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Advertising 52

Fuel Lines

SEPTEMBER 19, 2018

Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.” But, where were the ad agencies?

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Agency Marketing Brand Awareness Audience 256

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

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Advertising Ad Exchange ROI Machine Learning 52

Ad Rants

JANUARY 11, 2023

If you are looking for professional blog writing services , visit our website for more information. Then, you can use this information to plan future pieces that are more likely to resonate with your readers and lead to conversions. Once you know what your goals are, you can start mapping out your content strategy.

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Conversion Conversion Rate SEO Brand Awareness 186

Digiday

MAY 24, 2023

With Europe’s GDPR in effect five years this week and Apple’s ATT in action two years as of last month, one of the advertising world’s next expected major catalysts is Google’s plans for its long-awaited Privacy Sandbox. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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GDPR Cookies Media Advertising 69

Martech

MAY 26, 2022

They will also gain post-performance and user engagement insights informing future campaigns. It’s also a place for authentic organic discovery and not just paid exposure for advertisers. Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. About 38.5% Educational resources.

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Marketing Education Media MarTech 108

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.

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Machine Learning Marketing Audience Media 147

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

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Advertising Marketing Cookies Retargeting 59

Digital Turbine

JULY 24, 2023

Jumpstart your week here: In our Christmas in July blog series, we’ve explored how Prime Day prepares advertisers for the holidays and ways to rethink and optimize your holiday mobile strategy. Mobile gaming can be a goldmine for advertisers looking to capitalize on the holiday shopping season.

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Electronics Audience Advertising Marketing 52

All About Advertising Law

JANUARY 31, 2024

If Kubota wishes to make future qualified Made in USA claims, it must include a clear and conspicuous disclosure about the extent to which the product contains foreign parts, components, or processing. To stay on top of these developments, bookmark our All About Advertising Law blog and subscribe to our monthly newsletter.

Manufacturing 52

Manufacturing Advertising 52

Mediavine

FEBRUARY 8, 2024

Cyclical trends of the advertising industry. Advertisers realize all of this and do their best to make sure their products end up on your dining room table or that their articles of clothing round out your perfect outfit. TL;DR — Past performance cannot guarantee future results. More on that shortly.)

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Cookies Fill rate CPM Advertising 84

Martech

MARCH 1, 2023

“We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. But the fact is that some products with AI claims might not even work as advertised in the first place.

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MarTech Marketing Agency Advertising 102

Monetize More

FEBRUARY 26, 2023

Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions.

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CPM Impressions Viewability Click Through Rate 98

Martech

JULY 10, 2023

While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours.

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Marketing Education Communications Entertainment 137

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. What Is Video Advertising? The advertisers generate high ROI with leads, conversions, and sales from these video ads. On average, U.S.

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Video Ads Advertising Viewability ROI 52

Fuel Lines

AUGUST 17, 2017

Clients can be unpredictable and losing a piece a business without replacing it quickly can be detrimental to an agency’s future.” Clients can be unpredictable and losing a piece a business without replacing it quickly can be detrimental to an agency’s future.” Each of us were asked to share up to 6 questions each.

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Agency Marketing Media Advertising 254

TechCrunch Ads

JULY 27, 2022

In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology. It’ll be a long time coming. Last June, Google said it would depreciate cookies in the second half of 2023.

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Cookies Electronics Advertising Marketing 108

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

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Marketing Education Machine Learning Entertainment 111

Aronson Ads

SEPTEMBER 21, 2023

These three models have all either been recently discontinued or announced as future discontinuations, and they illustrate the range of approaches, commitments, and timings that automakers are taking to the vehicle discontinuation process in favor of an all-electric future. Which Models Are Being Discontinued?

Manufacturing 79

Manufacturing SEO Media Advertising 79

TechCrunch Ads

AUGUST 5, 2022

Our 3rd-Party Tracker Loading Protection helps address this vulnerability, by stopping most 3rd-party trackers from loading in the first place, providing significantly more protection,” Weinberg writes in the blog post. DDG claims this third party tracker loading protection is not offered by most other popular browsers by default.

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Ad Click Cookies Conversion Advertising 99

Fuel Lines

NOVEMBER 8, 2018

It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms. Hyper-social CEOs realize sociability goes beyond dropping messages into a Twitter or micro blog feed. Highly social CEOs own a blog. The importance of social media on business has dramatically escalated.

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Agency Communications Media Conversion 238

All About Advertising Law

JUNE 2, 2023

Finally, the amendments include a safe harbor provision for texts, requiring that individuals seeking statutory damages on the basis of text messages to first respond to a text message affirmatively asking for future messages to stop, and then allowing the sender 15 days to actually stop sending text messages.

Marketing 52

Marketing Advertising 52

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments. Easy, quick alternatives are not the way to go.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Monetize More

DECEMBER 29, 2022

New webmasters are at an advantage with the wisdom that comes from seasoned experts in the ever-dynamic field of advertising technology. To get you started on learning ad ops, subscribe to the MonetizeMore blog. The advertising technology landscape is filled with possibly bleeding-edge tools. Implement your ads properly.

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Header Bidding Ad Ops Ad Exchange Affiliates 98

Mediavine

APRIL 27, 2023

If you’re reading this, you survived what is historically the slowest time of the year in the advertising industry – and in this case, it was a strange one. Back in 2021, we started a series on the Mediavine blog titled By the Numbers with Brad (BTWNB). How did ad performance measure up in Q1 compared to what we predicted?

Fashion 78

Fashion Advertising Audience 78

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) Cory Booker (D-N.J.). ” Google’s response. . Why we care.

Advertising 111

Advertising Marketing MarTech 111

Martech

OCTOBER 10, 2023

An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote. Digital advertising is also less efficient and impactful than it once was.

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Pop-Up Banner eCommerce Audience 124

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. A note on size.

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Marketing Audience Click Through Rate Conversion 134

Martech

FEBRUARY 21, 2023

Artificial intelligence promises a bold new future but seems to be flailing in the present. We asked Paul Roetzer, founder and CEO of the Marketing AI Institute, about that and about what revolutionary capabilities we can expect to see in the very near future. But AI is a lot more than those two. Do you use Grammerly?

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Marketing MarTech Media Advertising 117

All About Advertising Law

SEPTEMBER 20, 2023

An administrative law judge (ALJ) issued a lengthy initial decision , ruling that Intuit’s advertisement of a TurboTax offering as “free” was deceptive, ordering Intuit to cease and desist future advertising related to “free” claims. The ALJ’s ruling is subject to appeal to the full commission.

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Advertising Pop-Up Communications 52

Mediavine

JULY 28, 2022

Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. Now, the global tech giant says it will hold off until 2024 to replace what has been its primary means of targeted advertising. But times are changing.

Cookies 93

Cookies Advertising Audience 93

All About Advertising Law

SEPTEMBER 20, 2023

On September 19, Sam Levine, the director of the Federal Trade Commission’s Bureau of Consumer Protection, outlined the agency’s priorities at the annual conference of the National Advertising Division. Levine tied the FTC’s focus on junk fees to President Biden’s whole-of-government effort to stop such fees.

Marketing 59

Marketing Advertising 59