Martech

JULY 10, 2023

There’s An AI For That houses AI tools for everything from finding an AI soulmate to virtual CMOs and everything in between. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. There will be an AI for that!

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Marketing Education Communications Entertainment 131

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Karola Karlson

JANUARY 10, 2024

I also gave an interview to TULI where I spoke at length about work-life balance and greenwashing in marketing. I also gave an interview to TULI where I spoke at length about work-life balance and greenwashing in marketing. And launched a weekly marketing newsletter to share my thoughts & experience.

Marketing 52

Marketing Pop-Up ROI Media 52

AdvertiseMint

JANUARY 21, 2024

These hashtags serve as searchable keywords, connecting users to posts related to specific topics or themes. The Most Popular Instagram Hashtags As Instagram users go through the labyrinth of content on the platform, hashtags guide them to the posts that resonate with their interests. Are you the best Instagram hashtags in 2024?

Fashion 52

Fashion Audience Conversion Agency 52

AdvertiseMint

NOVEMBER 3, 2023

This could be in the form of media coverage, word of mouth, customer reviews, shares on social media, mentions in blog posts, or any other organic mention of a brand or its content. Understanding the difference between earned media, paid media, and owned media is crucial. How does earned media differ from paid and owned media?

Media 52

Media SEO Marketing Audience 52

Martech

MAY 26, 2023

Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why is AI okay sometimes but not others?

Click Through Rate 86

Click Through Rate SEO Conversion Audience 86

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Ad Exchange Header Bidding Ad Space Ad Inventory 72

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Ad network Pop-Up Ad Space Ad Inventory 40

Smart-Hub

OCTOBER 24, 2023

Monetization also allows publishers to provide free services to users and support inventory development. Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. This is necessary to provide privacy to users on the Internet.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. But is that the whole story?

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

NewProgrammatic

APRIL 28, 2022

In fact, BNPL gives users the possibility to have their orders shipped right after the transaction and pay the money back to the platform in full or in accordance with installment plans. Although the Buy Now Pay Later model of payment could resemble a standard bank loan format, it is not associated with it, nor a credit card balance.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

RevX

OCTOBER 25, 2021

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time. A clearly laid out ad strategy focused on discoverability and retention does. We discuss how to build such a strategy.

Advertising 52

Advertising Retargeting CPA CPM 52

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” It’s nothing new. Rizzo referred back to AOL chat rooms.

Marketing 143

Marketing Retail Education ROI 143

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. What is an Ad Placement? The many variables with Ad Placements. Auditing the bounce rate regularly is key.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. In this blog post, we’ll break down the difference between revenue per mile and revenue per session for publishers and give you some tips on how to increase the latter. Well, wonder no more!

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Monetize More

DECEMBER 13, 2022

In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. Pod Bidding has improved the overall ad experience and ad revenue boost from live streaming and CTV content, but how does it perform on other types of content? What are Ad Pods? Your Ad Pods are not perfect.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Lemonads

OCTOBER 8, 2021

You need to understand the affiliate ecosystem, find a vertical you’re knowledgeable about that’s also profitable, and choose the best platform to build your site. Affiliate success stories are extremely common for both marketers and advertisers, but there’s a lot of work that goes into creating a successful website.

Affiliates 52

Affiliates Marketing SEO Audience 52

Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. Instead of negotiating each individual interaction, RTB facilitates the sales process, resulting in a smoother experience for all stakeholders.

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Affiliates Ad Exchange Demand Side Platform Non-Profit 52

InMobi

JULY 2, 2019

Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. 1) Implement ads unobtrusively Ads that interrupt the app can sometimes annoy the user. Ensure the ad is clearly separated from menu buttons.

Advertising 52

Advertising Banner Video Ads Audience 52

Lemonads

OCTOBER 22, 2020

Users who are interested in clairvoyance services tend to have a certain degree of knowledge, so they are able to spot low-quality or inaccurate content right away. Advantages of Working with the Clairvoyance Industry The clairvoyance industry relies on people’s curiosity and their need to find answers to current as well as future challenges.

Affiliates 52

Affiliates Non-Profit Audience Pop-Up 52

AdvertiseMint

JANUARY 13, 2022

For example, the popular cleaning brand “The Pink Stuff” became a sensation on TikTok and even landed themselves a spot on Amazon’s Internet Famous page as users submitted videos of them using the pink products for a variety of household cleaning chores. 2) Find & Nurture More Top-Funnel Leads.

Media 59

Media Marketing Audience Brand Awareness 59

Karola Karlson

JANUARY 16, 2021

Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. Instagram ads cost can reach up to $3.50 Truth is, there is no right or wrong answer to this question as your Instagram ads cost depends on 10+ different factors. How does the Instagram ad bidding work? How does the Instagram ad bidding work?

CPC 52

CPC ROI CPM Conversion 52

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. How Data Decentralization Will Shape the Future of Programmatic. The Shifting Data Landscape.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

InMobi

JUNE 25, 2020

Amidst the pandemic, marketers are finding unique ways to create new demand, redefine value chains, and deliver brand experiences. ’ InMobi brings forth the multifold views of marketers that are driving high impact right from formulating new strategies to delivering the right customer experiences.

Marketing 52

Marketing Communications AutoMobile Non-Profit 52

Ad Beat

JULY 31, 2019

In order to maximize their success, the company leveraged Facebook’s lookalike feature to upload a pixel of their existing customer database, in an attempt to find more people with similar personas. . In fact, 70% of their users came from the non-tech sector, like, construction, wedding planners, breweries, and even churches, amongst others.

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Lemonads

JANUARY 24, 2022

It can be either a website, a blog, or social media. As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. And we can help you achieve this goal as well.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Automatad Inc.

JUNE 7, 2023

Others say it’s about adding value and being helpful — using trending topics to educate your target audience. Share Tweet Share Newsjacking. Sounds pretty cool, and I bet you’ve heard of it before, but you might not know what it is. Either way, newsjacking is a powerful strategy growing in popularity among publishers.

Audience 52

Audience Media Brand Awareness Conversion 52

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. As a consumer yourself, you know a myriad of products and services are always competing for your attention. That’s where the conversion funnel comes in. What Is a Conversion Funnel?

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Conversion eCommerce Conversion Rate Click Through Rate 52

Lemonads

JANUARY 26, 2021

AdPlexity lets you see huge amounts of detail about millions of ads across dozens of countries. This includes ads like banners as well as entire landing pages. Plus, you’ll also be able to see the specific offer and ad networks from more than 70 countries and thousands of markets. What is AdPlexity?

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

VideoWeek

MAY 27, 2022

Video Drives European Ad Spend Growth. In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million. European digital advertising grew 30.5

Ad Tech 59

Ad Tech Agency Media Audience 59

Single Grain

JANUARY 10, 2024

So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. Pay-Per-Click advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. What Is SEO? What Is PPC?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. You know, where the barista nails your wild latte mix and chats about your latest adventure? That’s a real, human touch. That’s connection. Tough, right?

Marketing 114

Marketing Audience Brand Awareness ROI 114

Single Grain

JUNE 13, 2023

In this blog post, we will “show you the world” of Disney Plus’s latest monetization tactics and explore the techniques, campaigns and innovations they’ve installed to stay up to pace with modern tactics and strategy in a highly competitive streaming space. For a movie, you’ll get about 3-4 minutes of ads.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. By: Disguising ads. Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JUNE 9, 2023

Is your brand is trying to find creative and effective ways to permeate a digital ad space with compelling brand messaging? Work With Us 1) Ad Copy and Brand Messaging Alignment To grow your digital presence, it’s crucial to align your ad copy with your brand messaging. Let’s go!

Advertising 52

Advertising Marketing Audience Pop-Up 52

Single Grain

JUNE 23, 2023

In this blog post, we will share valuable insights and effective email marketing strategies to help you boost your open rates and engage your subscribers. Provide a sneak peek into what recipients can expect inside, leaving them curious and eager to find out more.

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Marketing A/B Testing Audience GDPR 97