Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. In 2023, five U.S. Vice President and General Counsel.

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Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

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Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. The third phase involves placing the data into cohorts.

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Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. But times are changing.

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Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments.

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Cookies Marketing Machine Learning Audience 52

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox.

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VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Discovery Launches First-Party Data Platform Olli Warner Bros. Top Stories Warner Bros.

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Martech Series

DECEMBER 27, 2022

What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. One of these was the deadline extension for third cookie deprecation to the second half of 2024.

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Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. In 2023, five U.S. Vice President and General Counsel.

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

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Cookies Ad Targeting GDPR Advertising 52

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Marketing 66

Marketing Rich Media Audience Education 66

Monetize More

JANUARY 9, 2023

Investing in an affiliate network can be an excellent way for bloggers, writers, and digital publishers to earn passive income through website monetization. Having a blog is one of the best ways to turn traffic into dollars, and affiliate marketing is a profitable strategy. It is a great way of spending traffic into cash.

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Monetize More

JANUARY 9, 2023

Investing in an affiliate network can be an excellent way for bloggers, writers, and digital publishers to earn passive income through website monetization. Having a blog is one of the best ways to turn traffic into dollars, and affiliate marketing is a profitable strategy. It is a great way of spending traffic into cash.

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Affiliates Cookies CPL Audience 52

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. For context, this decrease followed a smaller 3% year-over-year decline in pro forma digital revenue in May.

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Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023. White Label Solutions.

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Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Think back to the last time you registered for a webinar or downloaded an eBook or whitepaper. Had you been actively searching for material around its themes?

Marketing 60

Marketing Rich Media Audience Education 60

InMobi

MARCH 2, 2020

For starters, the election is likely to drive up advertising costs across the board. That means brands have less than a month between when the divisiveness of the election ends and when the critical holiday shopping period begins. In particular, the election presents marketers with three key issues.

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Marketing Cookies GDPR Advertising 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Top Stories. YouTube’s Shorts Reaches 30 Billion Views Per Day. billion logged in users watching Shorts each month. Warner Bros.

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Lemonads

OCTOBER 28, 2020

The digital marketing industry is projected to generate more than 980 billion US dollars by 2025. Digital ad fraud affects businesses in all regions and verticals, creating an imbalance that produces a ripple of negative effects. Ad Fraud in the Digital Marketing Industry The first digital ad was developed back in the mid-1990s.

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VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices.

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Viewability Audience Media Ad Tech 52

Martech

JULY 14, 2021

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. FLoC is a type of web tracking that groups people into “cohorts” based on their browsing history for interest-based advertising.

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Cookies MarTech Advertising Marketing 122

Basis

JANUARY 24, 2024

If you’re a digital advertising professional (and if you’re reading this, we’re going to hazard a guess that you are!) then chances are that “signal loss” and “third-party cookie deprecation” are some ofthe first words that bubble up. What comes to mind when you hear “2024”? The problem?

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Advertising Marketing Cookies Audience 52

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. As digital marketers, we know that insight is the key to personalization.

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Cookies Advertising First-Party Cookies Audience 96

VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Top Stories. RTL Cancels M6 Sale Plans. The sale of M6 is off the table, RTL CEO Thomas Rabe said on Monday. Xperi Splits in Two.

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GDPR Cookies Agency Ad Tech 65

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma. Related Read : [link].

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. PETs are designed to help companies protect user privacy while still enabling them to collect and use data for programmatic advertising.

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Ad Targeting GDPR Cookies Machine Learning 55

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

VideoWeek

JANUARY 12, 2024

Disney Announces Shoppable Ad Format and Self-Serve Expansion Disney will enable advertisers to buy ads across Hulu and Disney+ in a single campaign, the company announced at CES 2024, ahead of launching a combined streaming service in March 2024. This will be followed by an international rollout for the tool.

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VideoWeek

OCTOBER 20, 2023

“There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. But that is why we are pivoting so much on building Joyn and our other digital assets. Digital revenues are growing at double digit growth despite the decline in the TV market.”

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Digiday

APRIL 30, 2023

And it looks a lot more nuanced than the so-called downturn that overshadowed a lot of advertising at the back half of last year. In fact, advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022. thanks to a pandemic-induced digital boom.

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Machine Learning Click Through Rate Advertising Media 50

Paleo AdTech

DECEMBER 10, 2023

He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. The series ended in 2018 when Marty left Gartner — but not before the following ‘definitive’ oral history of DoubleClick ran in AdExchanger , on October 29, 2018. They are archived here.)

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Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. What Is a MarTech Stack?

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