Martech Series

JANUARY 12, 2023

TigerGraph Blog. ●. Gartner, Critical Capabilities for Cloud Database Management Systems for Operational Use Cases, Merv Adrian, Rick Greenwald, Henry Cook, Xingyu Gu, 14 December 2022. Learn more about TigerGraph Cloud with our free offering here. Helpful Links. ●. Graph + AI Summit. ●. Get TigerGraph. ●. TigerGraph Cloud. ●.

Machine Learning 73

Machine Learning Healthcare MarTech Marketing 73

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 11, 2023

Check out our blog post that dives into all the do’s and don’ts for digital marketers when it comes to climate change and sustainability advertising. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

MNTN

FEBRUARY 14, 2024

Choose the Right Tech Partners Choosing the right technology partners, including DSPs, SSPs, and data management platforms, is crucial as these platforms’ capabilities directly influence the campaign’s reach, efficiency, and effectiveness.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Basis

APRIL 11, 2023

Check out our blog post that dives into all the do’s and don’ts for digital marketers when it comes to climate change and sustainability advertising. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Check out our blog post that dives into all the do’s and don’ts for digital marketers when it comes to climate change and sustainability advertising. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Check out our blog post that dives into all the do’s and don’ts for digital marketers when it comes to climate change and sustainability advertising. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Check out our blog post that dives into all the do’s and don’ts for digital marketers when it comes to climate change and sustainability advertising. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). The post White-Label: Meaning, Real World Examples & Business Opportunities appeared first on SmartHub Blog.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

AUGUST 8, 2023

This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

DECEMBER 6, 2022

In this blog post, we explain what SDA is, how it works, why it was created, how it differs from other alternatives, and the pros and cons. What Data Can Publishers Use to Create Seller-Defined Audiences? One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

InMobi

JULY 3, 2013

Besides data processing needs, all other data management functions also became de-centralized or repeated in such a setup. So we invested time to build a data center location aware processing and data management platform, Apache Falcon. This project is now incubated through Apache Incubator.

Data Management Platform 40

Data Management Platform Shipping Fashion 40

Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. It, therefore, makes sense for advertising and marketing teams to join forces. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Single Grain

SEPTEMBER 4, 2019

According to them, African Americans and Hispanic Americans represent the most active users of TV, radio and mobile devices: Segmenting by age goes on to show that multicultural millennials are the highest content consumers : 62% blogs. Deliver Content with Blogging. 93% smartphones. Time to get started! Define Your User Segments.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. The post Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data appeared first on SmartHub Blog.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

MAY 26, 2021

All data is kept in one place, analyzed so that the individual user can be identified. Data Management Platform (DMP) is a great tool to improve personalization and reach the right segments of your audience.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Data management platforms (DMPs) to provide a more detailed view of customers and create more personalized marketing messages.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

OCTOBER 28, 2022

Scott Havens said in a blog post this week that he’s pushing to adopt an “audience first mindset” across the organisation, saying that this approach has driven the publisher’s recent decision to close down open-market programmatic sales channels. The Week for Publishers.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. A DMP vendor manages, stores, and organizes data for publishers, advertisers, and marketers. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

OCTOBER 24, 2023

In this blog post, we’ll discuss the pros and cons of building a bidder or a DSP for advertisers, brands, and tech companies. Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Clearcode

SEPTEMBER 11, 2023

Read this blog post to learn about the process of building a DSP. Table Of Contents What Is a Demand-Side Platform and What Is It For? Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MNTN

OCTOBER 23, 2023

Data Collection First, you need to collect data on your various marketing campaigns. You can use tags, data management platforms, marketing automation systems, analytics, and other tools to see how and where people are finding you.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Monetize More

JULY 8, 2022

There are the steps you must take to build a solid in-app header bidding setup: Set up a DMP (data management platform). Increased ad revenue with increased demand since all server & client-side demand sources are treated the same. How to Set up In-App Header Bidding? Setting up the main ad server and Prebid server.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Smart-Hub

JANUARY 23, 2023

When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting. appeared first on SmartHub Blog. We’re always here to help you with that.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

SEPTEMBER 30, 2022

If you’re an app developer and want to avoid this problem, here’s a simple solution: invest in a data management platform (DMP) that allows you to easily gather user and advertising data, process it, build segments and monetize it.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

MNTN

NOVEMBER 1, 2022

Audience-based TV | In audience-based TV, buyers use data from data-management platforms in order to target TV viewers. In an encoded bitrate, the number of bits (or amount of data) per second that has been used to store a media signal is tracked.

Advertising 98

Advertising Audience Retargeting CPA 98

Clearcode

APRIL 26, 2022

To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers. Native ads are generally found on content-rich sites, such as news sites, blogs, and social networks.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. This is why car blogs and gaming blogs have a loyal audience base as they focus only on one niche & target ads to gamers & car lovers.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. This is why car blogs and gaming blogs have a loyal audience base as they focus only on one niche & target ads to gamers & car lovers.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Monetize More

JULY 28, 2022

How it works: Data management platforms (DMPs) are synchronized between publishers and advertisers. You can access Google Open Bidding by getting in touch with us today since we’ve been facilitating Open Bidding, direct deals and programmatic deals for a decade.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72