blog data-clean-rooms 
Clearcode
APRIL 7, 2022
Various solutions to this problem have emerged, with data clean rooms being one of the main ones. In this blog post, we explain what data clean rooms are, how they work, the pros and cons of them, and why some brands are building their own. What Is a Data Clean Room?
Digiday
OCTOBER 12, 2022
The death of third-party cookies has led to a rapid elevation in the importance of first-party data for marketers if they are to continue the execution of their online ad campaigns. Isn’t it just more ‘clean room’ stuff? And yes, this will involve data clean rooms. But what does this mean?
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Clearcode
AUGUST 8, 2023
Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads.
VideoWeek
MAY 15, 2024
In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. But much of the threat to first-party data originates within these laws.
Basis
APRIL 11, 2023
Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Clearly, there is ample room for progress. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.
Basis
APRIL 11, 2023
Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Clearly, there is ample room for progress. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.
Basis
APRIL 11, 2023
Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Clearly, there is ample room for progress. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.
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