Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% Most (14 of 18) categories tracked by the Index saw monthly price drops.

eCommerce 91

eCommerce Electronics Food Retail 91

Ad Colony

MAY 24, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Retail 85

Retail Conversion Marketing 85

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Marketing 106

Marketing Education Electronics Healthcare 106

Digital Turbine

MAY 17, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Food 52

Food Finance Marketing Advertising 52

Digital Turbine

SEPTEMBER 29, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. The post BRAG-ing About: The Streaming Video Brands Built to Survive appeared first on Digital Turbine.

Marketing 98

Marketing 98

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing 95

Marketing Education Machine Learning Entertainment 95

Digital Turbine

JUNE 1, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Finance 52

Finance Pop-Up Food Marketing 52

Ad Colony

JUNE 7, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Finance 72

Finance Food Marketing 72

Martech Series

JULY 20, 2022

SeoSamba, a Marketing Automation and CRM Software Company, announced that it has been named a Niche Player with one of the highest customer satisfaction rates in the Marketing Automation and SEO (Search Engine Optimization) category for its innovative Marketing Operating System – MOS. “To

SEO 84

SEO Marketing Information Technology ROI 84

Digital Turbine

MAY 19, 2022

The BRAG Blog: How CashApp Ruled Finance . The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Blog gives you deeper insight into our findings. In fact, Finance had the most apps with a BRAG Index > 1 of any category.

Finance 52

Finance Marketing Audience 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 111

Marketing eCommerce Retail MarTech 111

Digital Turbine

JUNE 9, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Finance 52

Finance Food Impressions Marketing 52

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes. In your inbox.

Healthcare 89

Healthcare MarTech Education Marketing 89

Digital Turbine

OCTOBER 5, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. But the new mobile market required them to extend this creativity to their mobile app.

Food 98

Food Finance Marketing 98

Digital Turbine

OCTOBER 24, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. SoFi, for example, is a well known name thanks to aggressive sports marketing, but consumers lack education about the app itself. Check out our recent blog.

Finance 98

Finance Retail Education Media 98

AdvertiseMint

FEBRUARY 15, 2024

This blog post will discuss how many followers you need to join the Amazon Influencers Program. The more items you sell in higher commission categories, the more you can earn. Digital Music, Physical Music, Handmade, Digital Videos: 5% commission on sales. .: Televisions, Digital Video Games: 2% commission on sales.

Audience 52

Audience Fashion Media Entertainment 52

Martech Series

JANUARY 16, 2023

Uniform digital experience composition platform simplifies the process of automating content with Algolia, enabling success for composable commerce initiatives. Uniform , leader of the emerging software category of digital experience composition, has partnered with Algolia, an award-winning, API-first platform for search and discovery.

Retail 76

Retail Conversion MarTech Marketing 76

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 104

SEO Machine Learning Manufacturing MarTech 104

Digital Turbine

MAY 26, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Food 52

Food Finance Marketing 52

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. The changes to Google Ads were unveiled via an announcement on its blog.

Shipping 94

Shipping Retail MarTech Marketing 94

Digital Turbine

MAY 24, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Retail 52

Retail Marketing 52

Digital Turbine

JUNE 7, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Finance 52

Finance Food Marketing 52

Digital Remedy

NOVEMBER 30, 2023

The consumer packaged goods (CPG) industry is elbowing through a tight market. 2023 and what’s ahead will create waves of performance marketing opportunities for smart marketers to reach the modern shopper. Marketers worldwide are taking note of this newfound preference.

Food 105

Food Retail Shipping Audience 105

Ad Colony

JUNE 23, 2022

The survey, conducted through the Global Web Index, tracked app category interest, app awareness, app install intent, app favorability, and more about leading apps from 7 different categories. Well, we found it takes creative, out of the box thinking to overperform in a crowded market. How do these brands do it?

Finance 52

Finance Food Media Marketing 52

InMobi

DECEMBER 14, 2022

InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India. To know more, read our blog on IDMA 2022. For more information on the awards won in Indonesia, click here.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise. Experts write.

Agency 279

Agency Public Relations Retail Audience 279

Digital Turbine

FEBRUARY 23, 2023

Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Aside from the rankings, the BRAG Brand Insights also includes helpful tips for CMOs and UA Marketers! Last week we wrote love letters to apps in the most popular leisure time category: streaming video.

Entertainment 52

Entertainment Audience Marketing Media 52

Fuel Lines

FEBRUARY 7, 2013

A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle. Blogging (10.4%) 4. The prospective client company is on the West Coast, 2800 miles away! Over 41.5% Email (16.1%) 3.

Media 264

Media Public Relations Agency Communications 264

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. Contextual targeting vs. behavioral targeting Contextual targeting and behavioral targeting are two popular strategies in the world of digital advertising.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Media 52

Media Audience Ad Tech Communications 52

Monetize More

JANUARY 9, 2023

This post was most recently updated on January 18th, 2023 The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. By next year, affiliate marketing spending in the U.S. What is Affiliate Marketing? It is a great way of spending traffic into cash.

Affiliates 52

Affiliates Cookies CPL Audience 52

Monetize More

JANUARY 9, 2023

This post was most recently updated on January 12th, 2023 The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. By next year, affiliate marketing spending in the U.S. What is Affiliate Marketing? It is a great way of spending traffic into cash.

Affiliates 52

Affiliates Cookies CPL Audience 52

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The 5 categories of fintech. Digital investment. Alternative lending.

Marketing 101

Marketing Affiliates Finance Education 101

Digital Turbine

JUNE 23, 2022

The survey, conducted through the Global Web Index, tracked app category interest, app awareness, app install intent, app favorability, and more about leading apps from 7 different categories. Well, we found it takes creative, out of the box thinking to overperform in a crowded market. appeared first on Digital Turbine.

Finance 64

Finance Food Media Marketing 64

AdvertiseMint

SEPTEMBER 9, 2023

In today’s digital landscape, influencers are pivotal in shaping consumer choices. This blog post will dive deep into this powerful concept, explore real-life examples, and reveal the secrets behind their success. Here are some product categories on her storefront: Home Tools Kitchen Oils Erin’s Sexy Read List Holiday 4.

Affiliates 52

Affiliates Audience Fashion Media 52

AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Creative, Advertising and Marketing awards build credibility, can generate more business, provide credibility around your business along with shine a spotlight on your innovative campaigns. What are Marketing and Advertising Awards?

Advertising 52

Advertising Marketing Agency ROI 52

Digital Turbine

MARCH 27, 2023

Our Love Letters blogs focused on five different categories and the apps whose growth (or decline) and what can be done to accelerate growth. Here is a roundup of the standout apps and some tactics UA marketers can use to help app performance: Preloads Keep the Binge Going It’s no doubt that Netflix is a super app.

Brand Awareness 52

Brand Awareness Advertising Media Marketing 52