Remove blog category Company Culture
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Are You An April Tool?

Rob Campbell

This blog has been going for a loooooooong time. Especially when lots of companies are all trying to do exactly the same thing for the same event at the same time. Which was basically to do stuff that ‘added to the cultural conversation, not just stole from it. You know what the culture of the audience want and need.

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What’s new and what’s working, in B2B channel partner marketing

Martech

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Marketing 109
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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

The companies that have been most successful in adapting to these challenges share one critical commonality: they prioritize the collection and use of privacy-compliant first-party customer data as a competitive asset. So, we decided to test a shop-by-category module on our homepage that resulted in a very positive incremental lift.

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A Beginner’s Guide: Sourcing from Alibaba to Amazon FBA Made Easy

AdvertiseMint

This blog will walk you through the steps of sourcing from Alibaba to Amazon FBA in an easy-to-understand manner. Here are some types of products that are well-suited for sourcing on Alibaba: Electronics: This category includes smartphones, tablets, headphones, chargers, and cables. Step 6: Negotiate terms and verify company details.

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AI in Content Marketing

Martech Series

As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance. Quick Content Generation: Machines are now able to gather data and analytics for use in content like articles and blogs as AI has progressed.

Marketing 120
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The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

VideoWeek

“We have a chance to do something that no-one else is doing: build a digital media organisation that makes a significant positive impact, culturally, economically and socially,” he said. Firework has 900 clients, according to the company, including grocery chains Albertsons and The Fresh Market.

Ad Tech 59
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The WIR: Nielsen’s MRC Accreditation Remains Suspended, Channel 4 Announces a Retail Media Partnership with Nectar, and Microsoft Introduces Video Ads to Audience Network

VideoWeek

Brands will be able to use this data to specifically target different categories of consumers based on their recent shopping habits. The company is pitching video as a performance enhancer for search and display campaigns, stating that tests found adding video to search campaigns increased conversions by 50 percent. The Week in Tech.