AdvertiseMint

FEBRUARY 22, 2024

Would you like to know the cost of Facebook ads? This blog post will discuss everything about the cost of Facebook ads. What is the Average Facebook Ad Cost? The cost of Facebook ads can vary widely based on the various factors. The cost of Facebook ads can vary widely based on the various factors.

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CPC CPA CPM Impressions 52

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Google Ads smart bidding. Our GCLID from Google Ads passing onto our site. Google Analytics. Remarketing.

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Cookies Marketing Retargeting CPC 122

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. By ads, video performs better than display and native ad formats.

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AdvertiseMint

JANUARY 23, 2024

This blog post will guide you through the key differences between Facebook and Instagram marketing. Instagram ads could be the right option for you. Advertising Opportunities Facebook offers robust advertising tools that allow businesses to create highly targeted ad campaigns based on demographics, interests, behaviors, and more.

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Marketing Audience Impressions Video Ads 52

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions. Click Here To Enroll.

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Ad Exchange Impressions Demand Side Platform Ad Server 52

AdvertiseMint

JULY 3, 2023

In this blog post, we’ll discuss how much TikTok ads cost and provide some tips for effective marketing on the platform. Moreover, understanding these expenses is essential to creating a successful ad campaign, whether starting with digital advertising or looking to expand into new markets. CPM stands for cost per mile.

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CPC CPM Click Through Rate Impressions 59

Rob Campbell

NOVEMBER 15, 2023

But now – after all these years of updates – things are getting a bit thin on the ground and you can almost hear the scraping of the barrel in terms of what is being added or updated. I get it must be increasingly difficult to create new features that impress. If you are … you get this: All good eh? Well, not so much.

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Impressions 67

Mediavine

AUGUST 2, 2022

Recently, our ad partners have begun requiring that we publish a business domain. When we sell an ad spot on a publisher’s website, we’re considered part of the supply side – everyone from the publisher, to the ad management company (hi!), to the ad exchange and middle men or resellers that hop in are supply siders.

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SEO Impressions Ad Exchange Advertising 88

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. PMP Pros and Cons of Programmatic Direct for Publishers Monetize Your Content Through Ads With Brid.TV Programmatic direct is a form of programmatic ad trading.

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Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. It takes considerable time and effort to write high-quality blog posts. While some results were impressive, the outputs tended to be repetitive. What else can you do with ChatGPT blog post writing?

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SEO Conversion Impressions Audience 80

Mediavine

AUGUST 31, 2022

Back in the early days of Mediavine’s ad management offering, we made a promise to ourselves and our publishers to always be open to change. Mediavine Pro is an invitation-only program for professional bloggers with an individual site earning a minimum of $100,000 in annual ad revenue. What If I Work With Another Ad Management Company?

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Monetize More

NOVEMBER 8, 2022

Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” This blog post breaks down what Bidflation is and how publishers can stop losing money from it. SSPs then move on to selling the ad slot to either a Demand Side Platform (DSP), direct advertisers, or another SSP.

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Impressions Demand Side Platform Ad Server Advertising 52

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc).

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Header Bidding Impressions Ad Tech Ad Ops 52

AdvertiseMint

FEBRUARY 12, 2024

Are you trying to choose between Facebook ads vs Google ads? This blog post will help you determine the best option for your business between Facebook and Google ads. Facebook Ads vs. Google Ads: The Differences Choosing the right platform can make or break the success of your ad campaign.

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CPC Brand Awareness Video Ads CPA 52

Ad Rants

OCTOBER 24, 2022

And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Social media is the perfect place to create buzz for your brand with ads, behind-the-scenes videos, interviews, and testimonials. And, landing page videos can increase conversions by 130%.

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Marketing Click Through Rate Conversion eCommerce 231

Smart-Hub

JULY 3, 2023

If you’re eager to explore the outstanding ad exchange platform solution and advantages of this cutting-edge advertising approach to unlock new opportunities for your business, you’ve come to the right place. In today’s dynamic market, digital audio advertising remains increasingly popular.

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Advertising Impressions Ad Exchange Audience 52

Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. This blog curates the right approaches to overcome banner blindness with correct insights and factual information. Mobile banner ads get clicks, but 50% of them are accidental.

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Banner Rich Media Click Through Rate Video Ads 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. And ad buyers want YouTube to be part of the process to deliver on the promise of true cross-platform TV and video measurement. Members of the traditional TV industry seem to share a different belief.

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Viewability Impressions Agency Media 61

InMobi

DECEMBER 14, 2022

To know more about our India wins, read our blog on Smarties 2022 India. To know more, read our blog on IDMA 2022. With 'out-of-the-box' campaigns that impressed smartphone users and the esteemed jury, InMobi secured seven wins at the Mob-Ex Awards 2022, held in Singapore. To know more, read our blog on Mob-Ex 2022.

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Ad Tech Brand Awareness Communications AutoMobile 52

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

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CPM Impressions CPC CPA 52

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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First-Party Cookies Cookies Impressions Ad Exchange 116

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Guest blogging. Event appearances. Exclusive product launches.

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Marketing Audience Click Through Rate Conversion 130

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. So, let’s dive in.

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CPC Non-Profit Native Advertising SEO 52

YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Over the last few years, a lot has been written about ad blockers. of internet users are blocking ads. The growth of mobile ad blockers globally. How ad blockers work? What will be the results?

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CPM Pop-Up Data Management Platform Shipping 98

Mediavine

AUGUST 2, 2022

Recently, our ad partners have begun requiring that we publish a business domain. When we sell an ad spot on a publisher’s website, we’re considered part of the supply side – everyone from the publisher, to the ad management company (hi!), to the ad exchange and middle men or resellers that hop in are supply siders.

SEO 52

SEO Impressions Ad Exchange Advertising 52

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? The ad buying process is now swift and streamlined.

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Ad Exchange Ad network CPC CPM 64

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. This allowed The Economist to serve highly targeted and relevant ads to each viewer. SmartHub's Features Have No Limits!

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Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP.

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CPC ROI Click Through Rate eCommerce 108

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. Then, the Ad Manager renders the ad on your website. Once the deal is final, you serve the ad programmatically. There is no auction.

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CPM Header Bidding Ad Space Impressions 52

Paleo AdTech

FEBRUARY 27, 2023

He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century. Lee’s entree into DoubleClick was via a connection at the Ad Club, where he was then a “young pro.”

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AdvertiseMint

NOVEMBER 12, 2023

Your Instagram bio serves as the first impression, a digital handshake that introduces you to the world. This article will discuss all you need to know to spruce up your Instagram bios and leave lasting impressions. Cool Instagram bio ideas can help you make a memorable first impression in 150 characters or less. Link it up.

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Impressions Agency Media Advertising 52

MNTN

JUNE 9, 2023

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. You can build familiarity with paid social media posts, static ads, YouTube, or Connected TV (CTV) ads, pay-per-click campaigns, and so on.

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Pop-Up Impressions Conversion Rate Brand Awareness 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Do you still have questions?

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RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. The internet is a huge place with millions of ad inventories.

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

AdvertiseMint

FEBRUARY 13, 2024

Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

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eCommerce A/B Testing Brand Awareness Conversion Rate 52