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Playable ads drive 20x more installs than banners

Marketing Tech News

The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. Read more » The post Playable ads drive 20x more installs than banners appeared first on Marketing Tech News. For e-commerce, the cost per.

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Ged Weston of Maximus: does size matter? Why big brands should value big banners

More About Advertising

With such radical change in media, where does a traditional format like Mega Banners. .” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more challenging.

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The World’s 10 Best Intranets Promote Inclusivity, Accessibility, and Unity in 2022

Martech Series

The 540-page report Intranet Design Annual 2022: The Year’s 10 Best Intranets shares design trends, 184 images, and detailed case studies of the 10 winners: Banner Health (US). BNY Mellon (US). DBS Bank ( Singapore ). The Estée Lauder Companies Inc. (US). International Business Machines Corporation (IBM) (US).

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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X the CTR of banner ads Vertical videos offer 1.5X Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X

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Engage Technologies Group and APX Platform Announce Merger to Form Full-Service, Medical Practice Management, Business Insights, and Patient Engagement Solution

Martech Series

APX Platform provides a Learning Management System focused on the medical aesthetics market that includes training modules, financial analytical tools, business analytic dashboards to manage KPIs. The two companies announced Thursday that they are working on an agreement to merge.

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2023 Trends for CPG Marketers

Basis

Retail media is an area of advertising that is just beginning to realize its potential: After two banner years in 2021 and 2022, US digital retail media ad spending is expected to continue its meteoric ascent into 2023, growing 25.8% One of the big problems facing CPG brands right now is how to finance each network.

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5 Tips for Improving Your AdSense CTR

Monetize More

Its content is very well-researched, so first-time visitors are more likely to return to the website if they need good content on finance again. Google AdSense provides various banner sizes that you can use on your site. Large Mobile Banner- 320×100. The banner size you use will depend on the content of a specific ad.

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