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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

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The State of Programmatic Video in Asia: Q1, 2020

InMobi

The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. And they’re hardly the only advertisers to bet big on video. Outside of YouTube, it spent significant sums on Direct Buy ($4.9

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Ad of the Week.

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Top 4 Benefits of Connected TV Advertising

Basis

Content category : news, sports, entertainment, finance, etc. Once targeting parameters are in place, advertising platform features like real-time reporting allow marketers to use data to optimize tactics and minimize wasteful ad spend. Think about the last time you bought a product that you first saw in an ad.

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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

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