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ReadyShipper X Shipping Software Adds Warehouse Automation & Discounted, Surcharge-Free USPS Rates for the Holidays

Martech Series

ReadyCloud has announced a major update to its ReadyShipper X shipping software supporting rapid deployment for warehouse automation with new features that are designed to improve the way midmarket e-tailers work. “It expedites shipping; and faster shipping means a savings in human resource costs. “Ship faster.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

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Temu Trouble; How Audience Data Is Reshaping The Upfronts

AdExchanger

Etsy and Wayfair aren’t known for quick shipping, like Amazon and Instacart, so they’re susceptible […] The post Temu Trouble; How Audience Data Is Reshaping The Upfronts appeared first on AdExchanger.

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Who’s Your Audience? Holiday 2022 Edition

MNTN

This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. Audience Name: Frequent Shoppers. Audience Provider: Oracle. Audience Name: Rakuten (cash back app). Audience Provider: StatSocial. million to 59.3

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What is the IAB Tech Lab’s Trusted Server Framework, and How Does It Help Publishers?

Ad Monsters

This shift has made it increasingly difficult for publishers to get paid for their craft: delivering great content to consumers and connecting audiences with brands. With each update, publishers lose visibility, audience signal, and appeal to advertisers as open web attribution becomes more difficult. Weve sat in the meetings.

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MNTN Just Leveled-Up Audience Testing on Connected TV

MNTN

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Here are a few ways you can use MNTN’s Audience Segment Reporting to level up your marketing activations right now: Test, Learn, and Target More Effectively than You Can With Any Other CTV Platform.

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Free Ad-Funded Cloud Gaming Platform Phynd Launches with $10 Million Funding Round

VideoWeek

The growth of mobile gaming however shows that removing these barriers can open the doors to a much wider audience, including those that sit outside of demographics traditionally associated with gaming. And for other cloud gaming platforms, the monthly cost can be off-putting.