Ad Monsters

SEPTEMBER 2, 2022

is changing the way companies interact with their audience on their digital properties, with content-first and people-first experiences that engage and deliver results. Page Real Estate: UX vs Revenue. WITH THE SUPPORT OF EX.CO asked Beeler. And it needs to serve the user or it needs to serve our revenue strategy.

Real Estate 79

Real Estate Ad Ops Advertising SEO 79

AdvertiseMint

FEBRUARY 24, 2024

Are you looking for the best real estate Facebook ad examples and best practices? Facebook offers a great opportunity for real estate business agents and agencies to showcase properties and attract potential buyers. So, you need to study successful Facebook real estate ads examples. Layout exhibition.

Real Estate 52

Real Estate Click Through Rate Video Ads Audience 52

MNTN

SEPTEMBER 29, 2023

So how can advertisers find their audiences? This fact (if temporary) might be why fragmentation takes up such serious real estate in the minds of AdLand. Yes, Amazon’s new ad-tier, which joins their existing FreeVee offering, will fragment audiences further. And for viewers, what does this mean for content discovery?

Advertising 105

Advertising Real Estate eCommerce Audience 105

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. Not only do they take up more real estate in the search results page, which allows us to showcase our customers’ beautiful logos, but they drive fantastic business results.”.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Digiday

JANUARY 10, 2023

“Everybody’s worried about [the economic] slowdown, because interest rates are up…But when you’re making a real estate decision, you’re not making a short-term decision. I can’t imagine companies making real estate decisions because they think the economy is going to be soft in the second half of 2023.

Real Estate 69

Real Estate Audience Media Agency 69

OpenX

NOVEMBER 3, 2022

This partnership will enable buyers and sellers to build and activate global audiences without using third-party cookies or device IDs while still preserving the safety and security of user data. The privacy-safe offering is easily enabled through OpenX Deal IDs , and audience targeting relies on privacy-protected, first-party publisher data.

Real Estate 52

Real Estate Media Cookies Fashion 52

Martech Series

NOVEMBER 17, 2022

Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. The new BAU mobile app offers: BETTER TARGETING. LOWER PRICES.

Real Estate 82

Real Estate MarTech Audience Marketing 82

Digiday

MARCH 30, 2023

For example, the mindset becomes having only one shot to fill a page with either a subscription offer or an ad, but there simply isn’t enough real estate for each team to have a presence, asking readers for their attention or money.

Audience 69

Audience Real Estate Conversion Affiliates 69

VideoWeek

AUGUST 31, 2022

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. URW is a French retail property operator with 82 shopping centres around the world.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Ad Monsters

JULY 8, 2022

and within Real Estate, we see the May update was way more impactful than November. On desktop, Real Estate, Hobbies & Leisure, Travel, and Pets & Animals saw the most significant increase in rank volatility. However, one must rank well for the specific keywords or topics that will bring in the right audiences.

Real Estate 70

Real Estate SEO Cookies Ad Tech 70

Fuel Lines

DECEMBER 9, 2019

A lack of positioning creates many problems such as: No positioning usually means there is no clear target audience and thus little awareness or appeal for an agency’s services. Without positioning and a clear target audience, agencies lack focus in every day tasks such as who to hire, what to read, what events to attend, etc.

Agency 182

Agency Real Estate Communications Audience 182

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Fuel Lines

JUNE 6, 2013

We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. A description of The Business Journals from their website : The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers.

Real Estate 277

Real Estate Manufacturing Education Media 277

Basis

JANUARY 11, 2023

Advertisers can’t buy real estate in every online news outlet, so carefully choosing the right placements and partners per available budget is imperative. Against a climate of decreasing trust in social media among policy influencers, securing a footprint adjacent to reputable journalistic content is vital to engaging audiences.

Real Estate 52

Real Estate Marketing Audience Advertising 52

MNTN

DECEMBER 18, 2023

All this really means, though, is that CTV advertising is about to become very valuable real estate. Nailing your audience targeting is essential to weathering whatever comes of the ad inventory shake-up. But for consumers, better, more intentional ads can only be a good thing — and happy ad watchers become happy consumers.

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

Martech Series

JULY 19, 2022

Guffanti said, “Recent growth and innovation in consumer goods and retail technology have increased audience demand for high-quality insights and connections. I look forward to working with them in these roles as we create new content offerings for our consumer goods and retail information technology leader audiences.”.

Information Technology 52

Information Technology Real Estate Retail Audience 52

MNTN

APRIL 28, 2023

DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. Above, we mentioned DOOH’s ability to target multiple audiences at once. On top of this, measuring success can be tricky.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

MNTN

JANUARY 27, 2023

Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Both of these avenues use highly-sophisticated data science to target audiences with precision.

Marketing 52

Marketing Real Estate SEO Pop-Up 52

Martech

MAY 8, 2023

The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Next, they’ll focus on verticals like travel and real estate. Verticals for new Bing. In February, Microsoft launched the new Bing, which added chat to search.

Advertising 74

Advertising Real Estate Conversion MarTech 74

Martech

SEPTEMBER 8, 2021

Email is an important channel for every marketing team, but make sure the audience is really into what you’re sending. Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced yesterday.

Real Estate 83

Real Estate Conversion Audience Video Ads 83

MNTN

NOVEMBER 22, 2022

Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Content marketing focuses on disseminating relevant and informative content to targeted audiences. Programmatic Display Advertising.

Marketing 52

Marketing Real Estate SEO Display Advertising 52

AdPulp

DECEMBER 31, 2017

Here’s the deal… The second slot in the homepage layout (where this post is located) is prime real estate and we’re willing to lease it to companies with a compelling reason to be here, in front of the audience we’ve worked 13+ years to cultivate and […].

Real Estate 49

Real Estate Audience 49

Digiday

OCTOBER 20, 2022

Increasingly, as the research notes, marketers have found a solution in acquiring help from freelancers and content marketplaces that generate content in their respective fields, whether that’s in real estate or information technology or other topics.

Agency 77

Agency Media Real Estate Affiliates 77

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 127

Conversion Conversion Rate Marketing Audience 127

Digiday

JANUARY 19, 2023

By using its co-working network around the world, WeWork is looking for new revenue sources beyond real estate — turning locations into destinations for events, sponsored products and out-of-home ads. According to Rebecca Graf, WeWork’s head of ancillary revenue for the U.S.

Real Estate 75

Real Estate Retail Ad network Audience 75

SODP

JANUARY 28, 2021

We saw a jump in third-party data enrichment as COVID-19 left marketers and publishers with outdated information about their target audience. As third-party data enrichment grew in the aftermath of COVID-19, the most popular APAC audience segments that were purchased in Q3 2020 included: Health & fitness. Real estate.

Real Estate 52

Real Estate Agency Food Marketing 52

Digiday

MAY 2, 2023

And it tapped that part of its strategy to better connect with younger audiences during the NFL Draft. “I think the NFL is doing what they need to do right now as they are finding creators to interact with younger audiences,” said Ondieki. billion by the end of 2022 , according to analytical platform Statista.

Real Estate 71

Real Estate Fashion Audience Banner 71

Martech

FEBRUARY 23, 2022

The question for the future metaverse, and for marketers looking to get involved, is can this acceptance scale to an even larger audience of non-gamers? London-based ad platform AdRunner is looking to help monetize the virtual real estate in the metaverse using a decentralized community-led ad interface built on the Ethereum blockchain. “We

Marketing 139

Marketing Real Estate Retail Education 139

Advendio

MARCH 29, 2023

By testing various techniques with technologies such as CRM, data analytics, and marketing automation, retailers can identify patterns and trends and gain insights into their target audiences. Real-time data analytics allows retailers to evaluate the success of their campaigns and manage their advertising budget effectively.

Retail 68

Retail Machine Learning Media Real Estate 68

Smart-Hub

OCTOBER 3, 2023

Imagine a dynamic ecosystem where businesses of all sizes tap into the Internet’s potential to reach their ideal audiences. Ad networks possess the capability to organize inventory into distinct categories based on specific audience segments. Audiences/Users Offers access to a specific network of publishers’ audiences.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Digiday

FEBRUARY 27, 2023

Until they get to some audience, I’m not sure if brands are going to be clamoring to get in there,” said Brian Yamada, chief innovation officer for VMLY&R. And all the rest of that tennis court, that whole real estate, is where new cool weird games are being made that don’t follow tennis rules.

Real Estate 73

Real Estate Media Affiliates Communications 73

Martech

JANUARY 23, 2023

That coveted real estate adds up to more clicks — statistics show that around 30% of all clicks go to the top search result on Google — and eventually, marketers hope, more purchases. SEO and PPC: The backbones of search The two tactics commonly used in search marketing to bolster visibility are SEO and PPC.

Marketing 129

Marketing SEO Real Estate eCommerce 129

MNTN

JULY 21, 2022

Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results. .” – Tim Edmundson, Director of Content & Research at MNTN. Prospecting Campaigns on CTV. Verified Visits. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

InMobi

APRIL 7, 2022

This category of the audience is frequent shoppers, predominantly Gen Z, and love using social networking, music, and gaming apps. While 65% of sports enthusiasts are male, 35% are female audiences. InMobi's Audience Intelligence Platform recorded a quantitative surge in mobile consumption in the second phase of IPL, 2021.

Real Estate 52

Real Estate Entertainment Food ROI 52

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. MS : We know that as audiences fragment across platforms and devices, advertisers are facing the challenge of both missed reach and duplicated reach.

Audience 52

Audience Machine Learning Real Estate ROI 52

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. In 2023, attention is the new real estate and it’s all about reaching consumers and getting their meaningful attention.

Cookies 77

Cookies Real Estate Retail eCommerce 77

Ad Monsters

JANUARY 17, 2023

And if attention is the ultimate real estate, Apple owns most of the prized oceanfront properties with millionaire-style mansions. . Even mapping other data signals outside of content consumption patterns (location, social, search) onto my audience profile is something Apple is poised to do fluidly.

Real Estate 52

Real Estate Ad Tech Conversion Retail 52