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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up.

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9 ways to improve your content’s UX beyond great writing

Martech

However, your target audience won’t read your content if it doesn’t look good. Use the following tips to ensure your content’s UX meets the needs and desires of your audience. A speedy site with user-friendly navigation keeps your audience on-site longer. Fix or remove broken links and make sign-ups as painless as possible.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. domain suffix.

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Web3 Messenger Tribes Raises $3.3 Million and Launches Social Wallets, Allowing People to Co-Own and Manage Digital Assets

Martech Series

Audience Insights Prevail In order for ubiquitous co-ownership to come to life, communication (social) and ownership (wallets) must be deeply integrated. Group members can thumbs-up (or -down) directly in the groupchat to approve or reject transactions. for co-owner collaboration. for co-owner collaboration.

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6 Ways that Lead Bots Can Fuel Your Lead Generation Efforts

Single Grain

A lead bot is simply a chatbot specifically set up for lead generation, such as collecting contact info from prospects and automatically qualifying leads. Juniper Research claims that businesses and consumers can save up to 2.5 Here are some examples of brands who make effective use of triggered messaging: 1) Pop-up Windows.

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Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

MNTN

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

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10 Easy Tips to Make Your Holiday Marketing Campaigns a Success

Single Grain

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. These emails should be automated so they send immediately after sign-up.

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