the-mobile-consumer-is-the-consumer 
Martech Series
AUGUST 1, 2022
Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories.
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Digital Turbine
JULY 28, 2022
Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. J&J knew that it had to communicate transparently and assure consumers of the safety and efficacy of Johnson’s Baby.
Martech
MARCH 30, 2022
First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. That is that we want to know consumers better than anybody else, so we can better serve them,” Ortegon said.
InMobi
DECEMBER 9, 2019
These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door? billion market in the U.S.
VideoWeek
MAY 19, 2023
Top Stories Montana Bans TikTok The US state of Montana this week became the first US state to pass a law completely banning residents from having TikTok on their personal devices. But Montana’s complete ban of the app is a first. TikTok responded by saying the ban is an infringement of Montanans’ First Amendment rights.
VideoWeek
NOVEMBER 10, 2023
In the last year, Meta has scrapped its mobile news product Instant Articles, as well as Facebook News in the UK, France and Germany. In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff.
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